Role: Lead Designer & Developer (solo project) Tools: WIX, HTML/CSS, SEO Optimization, Copywriting Project Overview: Firelands Scientific partnered with me to transform their outdated website into a modern, user-friendly digital presence that better reflects their mission and supports their growing customer base. I led the entire project end-to-end — from brand refresh and UX strategy to custom development and content creation. My Responsibilities: Full Website Rebrand: Updated visual identity, color palette, typography, and brand voice to align with the company’s values and industry. UX/UI Redesign: Planned and created fully responsive wireframes, high-fidelity layouts, and mobile-first designs that improved navigation and user flow. Copywriting & Content Strategy: Wrote all on-site copy, focusing on clarity, storytelling, and SEO best practices. SEO & Performance Optimization: Implemented technical SEO, schema markup, optimized site speed, and improved Core Web Vitals across the site. Testing & Launch: Conducted QA testing, mobile responsiveness checks, and cross-browser compatibility before deploying the new site. Outcome: The rebrand and rebuild resulted in a modern, cohesive digital experience that reflects Firelands Scientific’s professionalism and mission. The new site is faster, more accessible, and more intuitive for users — while giving the company a strong foundation for future growth.
- Copywriter
- UI Designer
- Web Designer
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