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I'm Anna Maisuradze, a creative assets and social media professional from Georgia, currently based in Berlin. I have over 12 years of experience in e-commerce projects, social media management, influencer marketing and building communities. I co-founded Soft Spot and have led TikTok and Instagram activations, influencer collaborations, and brand activations for fashion, skincare and lifestyle brands. I enjoy turning trends into engaging campaigns and leading cross-functional teams to deliver measurable results.…I'm Anna Maisuradze, a creative assets and social media professional from Georgia, currently based in Berlin. I have over 12 years of experience in e-commerce projects, social media management, influencer marketing and building communities. I co-founded Soft Spot and have led TikTok and Instagram activations, influencer collaborations, and brand activations for fashion, skincare and lifestyle brands. I enjoy turning trends into engaging campaigns and leading cross-functional teams to deliver measurable results.

Anna Maisuradze

Creative Director, Project Manager, Social Media Manager, +1

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I'm Anna Maisuradze, a creative assets and social media professional from Georgia, currently based in Berlin. I have over 12 years of experience in e-commerce projects, social media management, influencer marketing and building communities. I co-founded Soft Spot and have led TikTok and Instagram activations, influencer collaborations, and brand activations for fashion, skincare and lifestyle brands. I enjoy turning trends into engaging campaigns and leading cross-functional teams to deliver measurable results.…I'm Anna Maisuradze, a creative assets and social media professional from Georgia, currently based in Berlin. I have over 12 years of experience in e-commerce projects, social media management, influencer marketing and building communities. I co-founded Soft Spot and have led TikTok and Instagram activations, influencer collaborations, and brand activations for fashion, skincare and lifestyle brands. I enjoy turning trends into engaging campaigns and leading cross-functional teams to deliver measurable results.

Available to hire

I’m Anna Maisuradze, a creative assets and social media professional from Georgia, currently based in Berlin. I have over 12 years of experience in e-commerce projects, social media management, influencer marketing and building communities.

I co-founded Soft Spot and have led TikTok and Instagram activations, influencer collaborations, and brand activations for fashion, skincare and lifestyle brands. I enjoy turning trends into engaging campaigns and leading cross-functional teams to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Georgian

Fluent

German

Advanced

Russian

Intermediate

Work Experience

Team Lead, International Relations Division at Ministry of Economy and Sustainable Development of Georgia

June 2, 2019 - August 31, 2021

Led international relations initiatives, facilitated cross-border collaborations, and drafted contracts and regulatory documents to ensure compliance with EU standards. Coordinated with EU bodies, managed budgeting and alignment with international agreements; achieved KPI-based outcomes.

Co-Founder at Soft Spot

March 1, 2018 - Present

Co-founded and led a female-driven, multi-functional store in Tbilisi. Oversaw brand activations, influencer marketing, talent sourcing, online presence, and community building; negotiated partnerships with retailers and built a seamless cross-channel experience.

Senior E-commerce Project Manager at Freelance / Self-employed

August 2, 2023 - Present

Directed e-commerce projects, created online campaigns, and built online/offline brand activations. Managed TikTok and Telegram communities, influencer collaborations, KPI tracking, and long-term partnerships; led cross-functional teams and delivered on marketing goals.

Senior Social Media Manager at Soft Spot (and associated clients)

October 1, 2021 - December 31, 2022

Managed social media calendars, content activations, and community engagement across platforms. Led influencer collaborations, aligned social media with e-commerce strategy, and reported KPIs; coordinated with brand managers and growth teams.