Anna Parsai

UX Strategy & Information Architecture: Developed IA/UX concepts and wireframes. Defined content hierarchy, user paths, and navigation. Applied behavioral design cues to guide attention and reduce friction. Stakeholder-led UX: Synthesized cross-team feedback into decision-ready outputs. Maintained a controlled delivery workflow. Iterated on UX/UI and visual cues to improve clarity and engagement. Print design (EN/DE): Delivered bilingual print communication assets within one design system, adapted for readability and different audiences.

Conceptualized and produced a wide range of advertising materials, including branding visuals, digital graphics, and promotional videos for startups and small businesses across various industries. Designed logos and complete visual identities tailored to target audiences. Created illustrative content for marketing campaigns, editorial designs, and social media platforms using hand-drawn sketches and digital illustration techniques. Developed layouts for books, brochures, and print assets. Produced short-form advertising videos integrating design, motion graphics, and editing. Collaborated with clients and creative teams to deliver web-ready designs and responsive landing pages applying basic front-end knowledge and UI principles.

Led concept development and full-cycle video production. Edited videos for various campaigns. Collaborated closely with the marketing team to produce promotional videos and video campaigns.