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Hi, I'm Anna Perkins. I'm a Marketing, Brand & Communications Leader with 25+ years of cross-sector experience helping organisations discover, refine, and articulate strategic messages to become more relevant to customers, increase brand loyalty, and improve employee engagement. I’ve partnered with global brands including Samsung, Equifax, Arup, HP and Vodafone, and helped smaller enterprises gain traction in their marketplaces. I’m known for strong project planning, leadership, stakeholder management and a passion for developing people. I’ve established marketing functions, launched content and thought leadership programmes, grown PR and media presence, and implemented ABM and multi-channel campaigns across B2B and B2B2C environments. I’m committed to turning marketing into a strategic enabler and to building capable, high-performing teams while focusing on delivering measurable business outcomes.…Hi, I'm Anna Perkins. I'm a Marketing, Brand & Communications Leader with 25+ years of cross-sector experience helping organisations discover, refine, and articulate strategic messages to become more relevant to customers, increase brand loyalty, and improve employee engagement. I’ve partnered with global brands including Samsung, Equifax, Arup, HP and Vodafone, and helped smaller enterprises gain traction in their marketplaces. I’m known for strong project planning, leadership, stakeholder management and a passion for developing people. I’ve established marketing functions, launched content and thought leadership programmes, grown PR and media presence, and implemented ABM and multi-channel campaigns across B2B and B2B2C environments. I’m committed to turning marketing into a strategic enabler and to building capable, high-performing teams while focusing on delivering measurable business outcomes.

Anna Perkins

Brand Strategist, Marketing Strategist, Content Strategist, +3

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Hi, I'm Anna Perkins. I'm a Marketing, Brand & Communications Leader with 25+ years of cross-sector experience helping organisations discover, refine, and articulate strategic messages to become more relevant to customers, increase brand loyalty, and improve employee engagement. I’ve partnered with global brands including Samsung, Equifax, Arup, HP and Vodafone, and helped smaller enterprises gain traction in their marketplaces. I’m known for strong project planning, leadership, stakeholder management and a passion for developing people. I’ve established marketing functions, launched content and thought leadership programmes, grown PR and media presence, and implemented ABM and multi-channel campaigns across B2B and B2B2C environments. I’m committed to turning marketing into a strategic enabler and to building capable, high-performing teams while focusing on delivering measurable business outcomes.…Hi, I'm Anna Perkins. I'm a Marketing, Brand & Communications Leader with 25+ years of cross-sector experience helping organisations discover, refine, and articulate strategic messages to become more relevant to customers, increase brand loyalty, and improve employee engagement. I’ve partnered with global brands including Samsung, Equifax, Arup, HP and Vodafone, and helped smaller enterprises gain traction in their marketplaces. I’m known for strong project planning, leadership, stakeholder management and a passion for developing people. I’ve established marketing functions, launched content and thought leadership programmes, grown PR and media presence, and implemented ABM and multi-channel campaigns across B2B and B2B2C environments. I’m committed to turning marketing into a strategic enabler and to building capable, high-performing teams while focusing on delivering measurable business outcomes.

Available to hire

Hi, I’m Anna Perkins. I’m a Marketing, Brand & Communications Leader with 25+ years of cross-sector experience helping organisations discover, refine, and articulate strategic messages to become more relevant to customers, increase brand loyalty, and improve employee engagement. I’ve partnered with global brands including Samsung, Equifax, Arup, HP and Vodafone, and helped smaller enterprises gain traction in their marketplaces. I’m known for strong project planning, leadership, stakeholder management and a passion for developing people.

I’ve established marketing functions, launched content and thought leadership programmes, grown PR and media presence, and implemented ABM and multi-channel campaigns across B2B and B2B2C environments. I’m committed to turning marketing into a strategic enabler and to building capable, high-performing teams while focusing on delivering measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Fractional CMO at clearBorder (International Trade Consultants)

January 1, 2025 - November 10, 2025

Fractional CMO for a small consultancy supporting clients in trade, borders, imports and exports, freight, logistics and supply chain challenges and opportunities. Established, owned and implemented the marketing strategy targeting B2B clients and governmental and trade bodies. Worked across content creation, a mix of client communications channels, website experience to drive leads, events, and raising the profile of the brand and positioning of the organisation.

Marketing Director at Deallus

July 1, 2025 - July 1, 2025

Established a strategic and impactful marketing function for this SME Life Sciences consultancy. Defined value proposition, brand guidelines and templates, and key messages to ensure consistency. Created a content and thought leadership programme, ABM for eight key accounts, and formalised internal communications. Initiatives included an alumni programme, ROI reporting, and a more polished brand that improved engagement and client perception.

Head of Marketing, Sagentia Innovation at Science Group

December 1, 2021 - December 1, 2021

Initially responsible for all marketing activity across four businesses; after a restructure led the marketing function for the £30M+ Sagentia Innovation brand. Delivered a new brand launch consolidating three businesses, set strategy, assets and stakeholder engagement, and built a proactive marketing approach to generate more leads and project wins. Reinvigorated a membership programme driving additional sales.

Head of B2B Vertical Campaign Marketing at Samsung Electronics UK&I IM

May 1, 2018 - May 1, 2018

Created and drove the B2B proposition and positioning for targeted verticals; owned PR and agency relationships; managed a multi-million-pound budget. Implemented a test, learn and refine approach and launched an SME-focused campaign that contributed to revenue growth.

Marketing Communications Director at SCM World

March 1, 2017 - March 1, 2017

Led external and internal communications; managed a team; responsible for strategy, brand and client positioning for C-level executives at top brands. SCM World was acquired by Gartner in 2016. Initiated and delivered content and campaigns, improving engagement metrics and event attendance.

Marketing Communications Leader at Equifax

March 1, 2016 - March 1, 2016

Directed all external and internal communications; partnered with stakeholders; changed marketing’s perception within the organisation; drove senior involvement and cross-functional collaboration. Led case study programmes, training, newsletters and sales collateral; contributed to crisis communications.

Marketing & Communications Manager (various roles) at HP Consulting, Vodafone, Arup, Morgan Sindall Fit Out, and others

January 1, 2013 - January 1, 2013

Delivered B2B and B2B2C marketing and communications across multiple organisations; authored content for whitepapers, websites, case studies, film, newsletters, and press releases; collaborated with design agencies; supported product training and GTM activities.

Teacher of English at Secondary Education (UK)

January 1, 2000 - January 1, 2000

English teacher for 11-18-year-olds; curriculum development, assessment, and mentoring. Managed communications and parent engagement at school level.