At Fabric Digital, I supported the development of Meta and Google Ads campaigns for clients across industries including automotive, retail, and service-based businesses. My role focused primarily on creative development and campaign execution, working closely with paid media specialists to ensure advertising creative aligned with campaign goals and audiences.

Key Responsibilities
Developed ad creatives for Meta (Facebook & Instagram) and Google Ads campaigns across multiple client accounts
Produced static and video content designed to capture attention and drive engagement
Created multiple ad variations to support A/B testing and campaign optimisation
Collaborated with paid media specialists to review performance and refine creative based on results
Worked across a variety of brands, adapting creative concepts to suit different audiences and industries

Key Results
Achieved click-through rates up to 9.83% on Meta campaigns (well above the automotive industry average)
Delivered cost-per-click as low as $0.06 NZD through strong creative performance and testing
Produced high-engagement ad creatives that supported lead generation and campaign growth for dealership clients

In this role, I led the creative strategy and execution of social media content designed to drive audience growth, engagement, and affiliate revenue. I worked cross-functionally with editorial and design teams to translate product recommendations and shopping insights into high-performing social content.

Key Responsibilities
Developed and executed cross-platform social media strategies aligned with editorial and affiliate commerce goals
Managed end-to-end content production including concepting, copywriting, and publishing across Instagram, Pinterest, and other social channels
Planned and maintained content calendars to support product launches, seasonal trends, and high-intent shopping moments
Produced engaging creative formats including carousels, reels, and pins designed to maximise reach and conversions
Optimised captions, keywords, and CTAs to improve discoverability and drive traffic to editorial content and affiliate pages
Analysed performance metrics including reach, engagement, CTR, and traffic to inform content strategy and optimisation
A/B tested creative concepts and formats to continuously improve performance
Managed community engagement and strengthened relationships with the brand’s shopping-focused audience

Key Results
Grew Instagram reach from 100K to over 400K+ monthly views within two months through strategic content optimisation
Consistently produced high-performing posts driving significant affiliate traffic and conversions to ranking articles
Achieved conversion rates of up to 49% on featured product recommendations through high-intent social content
Improved content performance by aligning social storytelling with trending products, search demand, and audience insights