Graphic Designer and Creative Lead who develops cohesive brand identities and guides projects from concept through launch. I balance big-picture creative direction with hands-on design across print and digital platforms. I lead high-output campaigns for entertainment, hospitality, and marketing, partnering with booking, marketing, and ownership stakeholders to support audience growth and strengthen overall brand presence. I’m also an active independent visual artist, with ongoing fine art exploration that informs my composition, color, and concept development.

Anna Valenzuela

Graphic Designer and Creative Lead who develops cohesive brand identities and guides projects from concept through launch. I balance big-picture creative direction with hands-on design across print and digital platforms. I lead high-output campaigns for entertainment, hospitality, and marketing, partnering with booking, marketing, and ownership stakeholders to support audience growth and strengthen overall brand presence. I’m also an active independent visual artist, with ongoing fine art exploration that informs my composition, color, and concept development.

Available to hire

Graphic Designer and Creative Lead who develops cohesive brand identities and guides projects from concept through launch. I balance big-picture creative direction with hands-on design across print and digital platforms.

I lead high-output campaigns for entertainment, hospitality, and marketing, partnering with booking, marketing, and ownership stakeholders to support audience growth and strengthen overall brand presence. I’m also an active independent visual artist, with ongoing fine art exploration that informs my composition, color, and concept development.

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Work Experience

Graphic Designer (Manager Level) at Hotel Congress
January 1, 2025 - Present
Serves as the in-house creative lead for Hotel Congress, a downtown Tucson hotel and cultural hub. Develops and executes visual campaigns for concerts, recurring event series, restaurant concepts, and property marketing in a high-output environment. Leads creative direction for local, national, and international artists across multiple on-site venues. Develops visual campaigns for marquee events and themed nightlife programming, contributing creative strategy during management-level planning. Shapes cohesive presentation across live entertainment, destination dining, hotel offerings, and property-wide signage. Produces integrated print, digital, and environmental assets that drive ticket sales and food and beverage revenue. Manages in-house small- and large-format print production and coordinates external vendors for specialty projects.
Graphic Design Lead, Illustrator at Proper Villains, LLC
September 1, 2023 - January 1, 2025
Works directly with clients to develop brand identities and integrated marketing materials across print and digital platforms. Translates business goals and audience insights into cohesive visual campaigns for organizations including college athletics programs, non-profit organizations, B2B companies, healthcare staffing firms, and technology startups. Promoted to Graphic Design Lead within three months for project management ability and client-facing leadership. Established scalable design and social media workflows, implementing brand kits that enabled agency expansion. Leads development of branding packages, campaign assets, and social content tailored to diverse industries and target audiences. Contributes to planning and marketing execution for large-scale events including concerts, non-profit fairs, and a citywide job fair supporting regional recruitment efforts.

Education

Bachelor’s Degree in Fashion Design at Accademia del Lusso
January 1, 2022 - January 1, 2022
Bachelor’s Degree in Fashion Design at Accademia del Lusso
January 1, 2022 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Professional Services, Other