I’m Anna, a design, marketing and communications specialist with 20+ years delivering brand, print and digital work across publishers and local service brands.

About

I’m Anna, a design, marketing and communications specialist with 20+ years delivering brand, print and digital work across publishers and local service brands. I’m hands-on, whether fine-tuning a layout, shaping a campaign, or planning social and email activity. I value collaboration, craft, and delivering results that matter.

In recent roles I led end-to-end brand and marketing campaigns for property listings, coordinated with agents, photographers, developers and suppliers, and grew client brand recognition. I enjoy working in small teams and continuously improving what I deliver through feedback.

  • 22 years' experience
  • Joined March 2026

Industry experience

  • Professional Services
  • Media & Entertainment
  • Real Estate & Construction
  • Software & Internet
  • Retail

Work experience· 6 roles

Marketing Specialist · THE COOPER GROUP REAL ESTATEJan 2025 – Present · 1 yr 11 mos

Lead end-to-end brand and marketing campaigns for property listings across print, digital, and social channels. Develop creative concepts, copy, and design for ads, brochures, and online content that align with brand strategy. Manage Google Ads and Meta campaigns to drive enquiries and support ongoing marketing activity. Coordinate projects with agents, photographers, web developers, and other suppliers to deliver work on time and on brief.

Marketing Executive · Nelson Regional Development AgencyMar 2022 – Oct 2022 · 8 mos

Helped develop and manage the ‘PLAY - Nelson Tasman’ marketing campaign, driving regional exploration and supporting over 100 local businesses within one month. Delivered a 70% increase in social media engagement through events marketing. Provided support to three busy women leaders.

Brand & Marketing Designer - Business Owner · 40 Knots Brand and DesignJun 2007 – Dec 2024 · 17 yrs 7 mos

Founded and ran 40 Knots Brand and Design for 17+ years, delivering brand design, print, web, and digital marketing campaigns for 50+ brands. Built a strong client network with 75% of referrals from word-of-mouth in year one; nurtured relationships lasting over a decade. Helped clients increase brand recognition and adapt to new tools and tactics in a fast-changing landscape, boosting brand recognition for many clients by around 70%.

Graphic Design Team Lead · Hawker Brownlow PublishingOct 2005 – Feb 2007 · 1 yr 5 mos
Graphic Designer · Axiom Marketing AgencyApr 2005 – Oct 2005 · 7 mos
Digital Designer · Sensis - Yellow Pages OnlineFeb 2004 – Apr 2005 · 1 yr 3 mos

Education

Advanced Diploma in Graphic & Web Design · Grenadi School of Design2003 – 2004
Figma for UX Design · Interaction Design Foundation2023
Advanced Diploma in Graphic & Web Design · Grenadi School of Design2003 – 2004

Certifications and awards

Advanced Diploma in Graphic & Web Design2003 – 2004
Figma for UX Design2023
Figma for UX Design2023
Advanced Diploma in Graphic & Web Design2003 – 2004

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