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I'm Annika Haataja, a senior SEO strategist with 8+ years of industry experience, specializing in brand SEO, content strategy, and AI-driven visibility for SaaS, B2B, healthcare, ecommerce, and finance sectors. I’ve led service delivery, client contracts, and day-to-day operations while guiding team development and agency P&L across complex digital projects. I thrive on turning data insights into practical, measurable SEO programs that align with business goals and user needs. I love weaving behavioral and UX principles into on-site audits and content analyses to uncover opportunities others miss. My approach is collaborative and hands-on, delivering end-to-end strategies from site migrations to technical implementations that resonate with both users and search engines. Colleagues and clients consistently highlight my ability to lead challenging projects with clarity, a proactive mindset, and an approachable, adaptable working style.…I'm Annika Haataja, a senior SEO strategist with 8+ years of industry experience, specializing in brand SEO, content strategy, and AI-driven visibility for SaaS, B2B, healthcare, ecommerce, and finance sectors. I’ve led service delivery, client contracts, and day-to-day operations while guiding team development and agency P&L across complex digital projects. I thrive on turning data insights into practical, measurable SEO programs that align with business goals and user needs. I love weaving behavioral and UX principles into on-site audits and content analyses to uncover opportunities others miss. My approach is collaborative and hands-on, delivering end-to-end strategies from site migrations to technical implementations that resonate with both users and search engines. Colleagues and clients consistently highlight my ability to lead challenging projects with clarity, a proactive mindset, and an approachable, adaptable working style.

Annika Haataja

Growth Marketer, Marketing Strategist, Content Strategist, +4

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I'm Annika Haataja, a senior SEO strategist with 8+ years of industry experience, specializing in brand SEO, content strategy, and AI-driven visibility for SaaS, B2B, healthcare, ecommerce, and finance sectors. I’ve led service delivery, client contracts, and day-to-day operations while guiding team development and agency P&L across complex digital projects. I thrive on turning data insights into practical, measurable SEO programs that align with business goals and user needs. I love weaving behavioral and UX principles into on-site audits and content analyses to uncover opportunities others miss. My approach is collaborative and hands-on, delivering end-to-end strategies from site migrations to technical implementations that resonate with both users and search engines. Colleagues and clients consistently highlight my ability to lead challenging projects with clarity, a proactive mindset, and an approachable, adaptable working style.…I'm Annika Haataja, a senior SEO strategist with 8+ years of industry experience, specializing in brand SEO, content strategy, and AI-driven visibility for SaaS, B2B, healthcare, ecommerce, and finance sectors. I’ve led service delivery, client contracts, and day-to-day operations while guiding team development and agency P&L across complex digital projects. I thrive on turning data insights into practical, measurable SEO programs that align with business goals and user needs. I love weaving behavioral and UX principles into on-site audits and content analyses to uncover opportunities others miss. My approach is collaborative and hands-on, delivering end-to-end strategies from site migrations to technical implementations that resonate with both users and search engines. Colleagues and clients consistently highlight my ability to lead challenging projects with clarity, a proactive mindset, and an approachable, adaptable working style.

Available to hire

I’m Annika Haataja, a senior SEO strategist with 8+ years of industry experience, specializing in brand SEO, content strategy, and AI-driven visibility for SaaS, B2B, healthcare, ecommerce, and finance sectors. I’ve led service delivery, client contracts, and day-to-day operations while guiding team development and agency P&L across complex digital projects. I thrive on turning data insights into practical, measurable SEO programs that align with business goals and user needs.

I love weaving behavioral and UX principles into on-site audits and content analyses to uncover opportunities others miss. My approach is collaborative and hands-on, delivering end-to-end strategies from site migrations to technical implementations that resonate with both users and search engines. Colleagues and clients consistently highlight my ability to lead challenging projects with clarity, a proactive mindset, and an approachable, adaptable working style.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Finnish

Fluent

Spanish; Castilian

Beginner

German

Intermediate

Swedish

Beginner

Work Experience

SEO Advisor & Independent Consultant at Freelance

February 19, 2025 - Present

I help my clients build robust organic growth engines, turning their websites into a powerful revenue driver. • Pinpoint the best practices for each search platform, tailored to your specific industry • Uncover hidden opportunities and deliver actionable insights for growth • Analyse your current channels to find where we can amplify your efforts • Craft a clear, strategic roadmap that aligns with your business goals

SEO Director at Seeker Digital

September 18, 2023 - February 19, 2025

- Managing the agency's client services and growth functions, bringing in over £415K worth of new business in 12 months - Supporting team leads’ and junior team members’ career growth (e.g. promoting someone from Digital PR Specialist all the way to Senior Digital PR Manager in a 3-year period) - Creating bespoke SEO solutions and projects with high CLV - Managing client contracts, negotiations, scoping and renewals - Overseeing ~6 website migrations each year

Head of SEO at Seeker Digital

January 6, 2022 - September 18, 2023

- Managing key client relationships and partnerships (worth £100K-£400K) - Driving over £5M yearly organic revenue for e-commerce clients - Line managing team leads within SEO, content, link building and digital PR - Key sign off point for all client delivery, and managing delivery QA

Senior SEO Strategist at Seeker Digital

March 15, 2021 - January 6, 2022

- Managing strategy and client relationships for all SEO clients - Line managing three SEO Specialists and two freelancers - Creating new audit and strategy templates for the SEO team (e.g. new technical SEO audit process) Other core responsibilities include: • Design & build team support • Website migrations • Data analysis & performance tracking • Client liaison and reporting • Inhouse training • Process design and improvement

SEO Manager at SunLife

April 6, 2020 - March 15, 2021

Working on all areas of SEO including technical, content, on-site optimisation and link building. Responsible for managing and improving the search performance of SunLife. - Responsible for developing SunLife's SEO roadmap and owning the SEO budget (£250K/year) - Driving SEO initiatives in collaboration with the board and product, compliance, digital and development teams - Onboarding new agencies and acquiring the company’s SEO toolset