15k Organic Growth in 90 days

Arcade – Content Writing & Growth Case Study

Client: Arcade (Web3 Metaverse Gaming Platform)

Agency: Blockwiz
Role: Content Strategist

Challenge
Arcade was a brand-new Web3 project with 0 followers on Medium, no official website, and almost no social presence.

Their goal:
Increase Medium user count by 65%
Boost blog readership by 55%+
Build credibility in the Web3 gaming ecosystem

Approach
Developed a data-driven content strategy with SEO-optimized blogs & newsletters
Curated 18 blogs per month with a comprehensive content cluster (sponsored + organic)
Conducted primary keyword research and positioned Arcade as an industry leader in Web3 gaming
Built credibility via external linking to high-domain authority sources and crypto ecosystem tie-ups

Results (in 90 days)
22K User Reads
25K Blog Views
15K Organic Searches
Grew Medium user count from 0 → 410

Impact
Arcade gained a strong reader community, established credibility in the Web3 gaming ecosystem, and positioned itself as a pioneer in metaverse gaming infrastructure.