ANNU SINGH

Available to hire

I am a results-driven Content & Growth Strategist with over 7 years of experience across various sectors including Fintech, Web3, and AI.

About

I am a results-driven Content & Growth Strategist with over 7 years of experience across various sectors including Fintech, Web3, and AI. I thrive on driving revenue, engagement, and brand expansion for early-stage startups, taking pride in my ability to lead specific growth initiatives and implement full-funnel marketing strategies. My career passion lies in helping businesses scale their operations through effective content marketing and strategic planning.
In my journey, I have successfully scaled transactional values and improved campaign ROI significantly while embracing innovative AI-driven solutions. I enjoy collaborating with cross-functional teams and leveraging insights to make data-driven decisions that propel growth and enhance brand visibility.

  • Joined August 2025

Languages

  • EnglishFluent
  • HindiAdvanced
  • Panjabi, PunjabiIntermediate
  • BengaliIntermediate
  • TamilIntermediate
  • AssameseIntermediate

Industry experience

  • Financial Services
  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Real Estate & Construction
  • Education
  • Non-Profit Organization
  • Other
  • Healthcare

More experts

Projects · 1

Arcade – Content Writing & Growth Case Study

Client: Arcade (Web3 Metaverse Gaming Platform)

Agency: Blockwiz
Role: Content Strategist

Challenge
Arcade was a brand-new Web3 project with 0 followers on Medium, no official website, and almost no social presence.

Their goal:
Increase Medium user count by 65%
Boost blog readership by 55%+
Build credibility in the Web3 gaming ecosystem

Approach
Developed a data-driven content strategy with SEO-optimized blogs & newsletters
Curated 18 blogs per month with a comprehensive content cluster (sponsored + organic)
Conducted primary keyword research and positioned Arcade as an industry leader in Web3 gaming
Built credibility via external linking to high-domain authority sources and crypto ecosystem tie-ups

Results (in 90 days)
22K User Reads
25K Blog Views
15K Organic Searches
Grew Medium user count from 0 → 410

Impact
Arcade gained a strong reader community, established credibility in the Web3 gaming ecosystem, and positioned itself as a pioneer in metaverse gaming infrastructure.

15k Organic Growth in 90 days
  • Content Strategist
  • Conversion Rate Optimization Expert
  • SEO Expert
  • +2

Work experience· 9 roles

Marketing & Growth Consultant · Independent ConsultingSep 2025 – Present · 1 yr 3 mos

Partner as an embedded growth and marketing lead with 0-to-1 startups, owning strategy end-to-end across positioning, GTM, content, growth, sales enablement, and fundraising collateral. Build AEO and SEO frameworks for AI-driven and voice search, capturing organic demand before paid investment.

Content Strategist · BetterInvestNov 2023 – Mar 2025 · 1 yr 5 mos

• Spearheaded end-to-end content and digital marketing initiatives, driving a 40% increase in engagement across social media, newsletters, and investor-segmented campaigns • Led an organic retention campaign targeting at-risk investors, generating ₹8.3 Cr in sales within 2 months with zero paid media spend • Planned and executed webinars, case studies, and website revamps, achieving a 35% uplift in audience engagement and a 20% increase in lead-to-client conversions • Developed personal branding strategies for founders and managed high-stakes escalation communications, strengthening leadership visibility, trust, and client retention • Owned corporate communications, investor relations, and go-to-market execution for an Alternative Investment Fund launch in entertainment, including pitch decks and campaign design • Led coordination across design, product, and sales teams, aligning messaging and KPIs for concurrent campaigns

Content & Marketing Strategist | Growth & Communications · BetterInvestNov 2023 – Mar 2025 · 1 yr 5 mos

Led end-to-end content and digital marketing initiatives, driving a 40% increase in engagement across social media, newsletters, and investor-segmented campaigns. Executed an organic retention campaign targeting at-risk investors, generating ₹8.3 Cr in sales within 2 months with zero paid media spend. Planned and executed webinars, case studies, and website revamps, achieving a 35% uplift in audience engagement and a 20% increase in lead-to-client conversions. Developed personal branding strategies for founders and managed high-stakes escalation communications to strengthen leadership visibility, trust, and client retention. Owned corporate communications, investor relations, and go-to-market execution for an Alternative Investment Fund launch, including pitch decks and campaign design. Led coordination across design, product, and sales teams, aligning messaging and KPIs for concurrent campaigns.

Content Strategist · Nitro NetworkDec 2022 – Sep 2023 · 10 mos
Content Strategist · BlockwizFeb 2022 – Dec 2022 · 11 mos
Copywriter · Inbox NinjasJan 2021 – Feb 2022 · 1 yr 2 mos
Senior Content Writer · ChhapaiJul 2019 – Jan 2021 · 1 yr 7 mos
Client Relationship Manager · Team Amit Airi RemaxDec 2018 – Jun 2019 · 7 mos

Education

Bachelor of Commerce · Gauhati University2015 – 2019
Bachelor of Commerce (Specialization: Accounting, Finance & Marketing) · Gauhati University, Guwahati, Assam, India2015 – 2018
Bachelor of Commerce (Specialization: Accountancy, Finance & Marketing) · Gauhati University2015 – 2018

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