I am a results-driven Content & Growth Strategist with over 7 years of experience across various sectors including Fintech, Web3, and AI. I thrive on driving revenue, engagement, and brand expansion for early-stage startups, taking pride in my ability to lead specific growth initiatives and implement full-funnel marketing strategies. My career passion lies in helping businesses scale their operations through effective content marketing and strategic planning. In my journey, I have successfully scaled transactional values and improved campaign ROI significantly while embracing innovative AI-driven solutions. I enjoy collaborating with cross-functional teams and leveraging insights to make data-driven decisions that propel growth and enhance brand visibility.…

ANNU SINGH

I am a results-driven Content & Growth Strategist with over 7 years of experience across various sectors including Fintech, Web3, and AI. I thrive on driving revenue, engagement, and brand expansion for early-stage startups, taking pride in my ability to lead specific growth initiatives and implement full-funnel marketing strategies. My career passion lies in helping businesses scale their operations through effective content marketing and strategic planning. In my journey, I have successfully scaled transactional values and improved campaign ROI significantly while embracing innovative AI-driven solutions. I enjoy collaborating with cross-functional teams and leveraging insights to make data-driven decisions that propel growth and enhance brand visibility.…

Available to hire

I am a results-driven Content & Growth Strategist with over 7 years of experience across various sectors including Fintech, Web3, and AI. I thrive on driving revenue, engagement, and brand expansion for early-stage startups, taking pride in my ability to lead specific growth initiatives and implement full-funnel marketing strategies. My career passion lies in helping businesses scale their operations through effective content marketing and strategic planning.
In my journey, I have successfully scaled transactional values and improved campaign ROI significantly while embracing innovative AI-driven solutions. I enjoy collaborating with cross-functional teams and leveraging insights to make data-driven decisions that propel growth and enhance brand visibility.

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Language

English
Fluent
Hindi
Advanced
Panjabi, Punjabi
Intermediate
Bengali
Intermediate
Tamil
Intermediate
Assamese
Intermediate

Work Experience

Marketing & Growth Consultant at Independent Consulting
September 1, 2025 - Present
Partner as an embedded growth and marketing lead with 0-to-1 startups, owning strategy end-to-end across positioning, GTM, content, growth, sales enablement, and fundraising collateral. Build AEO and SEO frameworks for AI-driven and voice search, capturing organic demand before paid investment.
Content Strategist at BetterInvest
November 27, 2023 - March 8, 2025
• Spearheaded end-to-end content and digital marketing initiatives, driving a 40% increase in engagement across social media, newsletters, and investor-segmented campaigns • Led an organic retention campaign targeting at-risk investors, generating ₹8.3 Cr in sales within 2 months with zero paid media spend • Planned and executed webinars, case studies, and website revamps, achieving a 35% uplift in audience engagement and a 20% increase in lead-to-client conversions • Developed personal branding strategies for founders and managed high-stakes escalation communications, strengthening leadership visibility, trust, and client retention • Owned corporate communications, investor relations, and go-to-market execution for an Alternative Investment Fund launch in entertainment, including pitch decks and campaign design • Led coordination across design, product, and sales teams, aligning messaging and KPIs for concurrent campaigns
Content & Marketing Strategist | Growth & Communications at BetterInvest
November 1, 2023 - March 1, 2025
Led end-to-end content and digital marketing initiatives, driving a 40% increase in engagement across social media, newsletters, and investor-segmented campaigns. Executed an organic retention campaign targeting at-risk investors, generating ₹8.3 Cr in sales within 2 months with zero paid media spend. Planned and executed webinars, case studies, and website revamps, achieving a 35% uplift in audience engagement and a 20% increase in lead-to-client conversions. Developed personal branding strategies for founders and managed high-stakes escalation communications to strengthen leadership visibility, trust, and client retention. Owned corporate communications, investor relations, and go-to-market execution for an Alternative Investment Fund launch, including pitch decks and campaign design. Led coordination across design, product, and sales teams, aligning messaging and KPIs for concurrent campaigns.
Content Strategist at Nitro Network
December 1, 2022 - September 1, 2023
Boosted Twitter engagement by 35% and LinkedIn followers by 40% through targeted content planning. Increased website traffic by 50% and conversions by 20% across IoT, NFT, and Power IQ verticals. Improved mobile app user engagement and retention by 25% through in-app content revamp.
Content Strategist at Blockwiz
February 8, 2022 - December 28, 2022
• Led social media content and calendar strategy, resulting in 25% engagement and 30% follower growth • Drove thought leadership campaigns, increasing brand awareness by 20% • Increased client onboarding by 45% via audience behavior insights and storytelling content
Copywriter at Inbox Ninjas
January 5, 2021 - February 23, 2022
• Delivered 96+ personalized email campaigns, achieving 53% open and 37% reply rates • Conducted deep client research to ensure copy accuracy and brand alignment • Built and optimized high-performing funnels in collaboration with design and marketing
Senior Content Writer at Chhapai
July 15, 2019 - January 30, 2021
• Led a team of editors, designers, and marketers to establish brand guidelines and boost content quality by 60% • Boosted content output by 80% through streamlined workflows and quality standards • Conducted competitive analysis and implemented SEO, improving organic traffic substantially
Client Relationship Manager at Team Amit Airi Remax
December 1, 2018 - June 1, 2019
Ran campaigns to boost brand visibility and nurtured strong client relationships, leading to increased repeat business.
Client Relationship Manager at Amit Airi Remax
December 1, 2018 - June 1, 2019
Led social media and email marketing campaigns, boosting brand visibility by 50%. Built and nurtured strong international client relationships, driving a 25% increase in repeat business. Acted as primary liaison between clients and internal teams to ensure campaign success and satisfaction.

Education

Bachelor of Commerce at Gauhati University
July 15, 2015 - June 10, 2019
Bachelor of Commerce (Specialization: Accounting, Finance & Marketing) at Gauhati University, Guwahati, Assam, India
January 1, 2015 - January 1, 2018
Bachelor of Commerce (Specialization: Accountancy, Finance & Marketing) at Gauhati University
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Media & Entertainment, Software & Internet, Professional Services, Real Estate & Construction, Education, Non-Profit Organization, Other, Healthcare
    15k Organic Growth in 90 days

    Arcade – Content Writing & Growth Case Study

    Client: Arcade (Web3 Metaverse Gaming Platform)

    Agency: Blockwiz
    Role: Content Strategist

    Challenge
    Arcade was a brand-new Web3 project with 0 followers on Medium, no official website, and almost no social presence.

    Their goal:
    Increase Medium user count by 65%
    Boost blog readership by 55%+
    Build credibility in the Web3 gaming ecosystem

    Approach
    Developed a data-driven content strategy with SEO-optimized blogs & newsletters
    Curated 18 blogs per month with a comprehensive content cluster (sponsored + organic)
    Conducted primary keyword research and positioned Arcade as an industry leader in Web3 gaming
    Built credibility via external linking to high-domain authority sources and crypto ecosystem tie-ups

    Results (in 90 days)
    22K User Reads
    25K Blog Views
    15K Organic Searches
    Grew Medium user count from 0 → 410

    Impact
    Arcade gained a strong reader community, established credibility in the Web3 gaming ecosystem, and positioned itself as a pioneer in metaverse gaming infrastructure.