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I am a Product Designer and Researcher with 5+ years of experience shaping end-to-end customer journeys, service blueprints, and experience strategies across government, SaaS, consulting, and financial services. I am skilled in journey management, mixed-methods research, and prototyping, with a proven track record of leading large, ambiguous initiatives and aligning senior stakeholders through workshops and co-creation. I am passionate about designing scalable, human-centered services backed by journey KPIs, governance frameworks, and cross-functional collaboration.…I am a Product Designer and Researcher with 5+ years of experience shaping end-to-end customer journeys, service blueprints, and experience strategies across government, SaaS, consulting, and financial services. I am skilled in journey management, mixed-methods research, and prototyping, with a proven track record of leading large, ambiguous initiatives and aligning senior stakeholders through workshops and co-creation. I am passionate about designing scalable, human-centered services backed by journey KPIs, governance frameworks, and cross-functional collaboration.

Anshika Agarwal

Product Designer, UX Designer, UI Designer, +2

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I am a Product Designer and Researcher with 5+ years of experience shaping end-to-end customer journeys, service blueprints, and experience strategies across government, SaaS, consulting, and financial services. I am skilled in journey management, mixed-methods research, and prototyping, with a proven track record of leading large, ambiguous initiatives and aligning senior stakeholders through workshops and co-creation. I am passionate about designing scalable, human-centered services backed by journey KPIs, governance frameworks, and cross-functional collaboration.…I am a Product Designer and Researcher with 5+ years of experience shaping end-to-end customer journeys, service blueprints, and experience strategies across government, SaaS, consulting, and financial services. I am skilled in journey management, mixed-methods research, and prototyping, with a proven track record of leading large, ambiguous initiatives and aligning senior stakeholders through workshops and co-creation. I am passionate about designing scalable, human-centered services backed by journey KPIs, governance frameworks, and cross-functional collaboration.

Available to hire

I am a Product Designer and Researcher with 5+ years of experience shaping end-to-end customer journeys, service blueprints, and experience strategies across government, SaaS, consulting, and financial services.

I am skilled in journey management, mixed-methods research, and prototyping, with a proven track record of leading large, ambiguous initiatives and aligning senior stakeholders through workshops and co-creation. I am passionate about designing scalable, human-centered services backed by journey KPIs, governance frameworks, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Consultant – Product and Technology at PricewaterhouseCoopers LLP (PwC)

September 1, 2024 - August 31, 2025

Owned end-to-end UX design for HR portal workflows; led journey mapping, mixed-method user research, and usability testing to shape product direction. Created service blueprints, user flows, and prototypes in Figma to translate business and technical requirements into intuitive digital experiences. Led cross-functional design sprints with developers and product managers to ensure research-driven design decisions were implemented consistently across platforms. Facilitated stakeholder workshops and executive presentations (Sunlife, TD, Scotiabank), securing buy-in for UX strategy and roadmap priorities. Conducted workstream analysis of customer support processes and presented recommendations to client leadership for operational redesign and sign-off. Authored detailed meeting notes and action items to ensure continuity across distributed teams. Led Agile sprints by defining backlog items and maintaining project roadmaps, improving team velocity and delivery predictability. Defined journe

Service Designer and Researcher – Government and Digital Services at Transport Canada

October 1, 2023 - June 30, 2024

Analyzed over 190 services and created recommendations to improve client feedback mechanisms on the oneTC platform. Presented current-state analysis and strategic recommendations to the Executive Director and senior leadership, earning praise and driving buy-in for a department-wide feedback strategy. Conducted environmental scans, SWOT and comparative analysis to define strategic projects and journey management recommendations for oneTC feedback platform. Mapped customer journeys and user personas based on qualitative and quantitative insights to highlight pain points in service delivery and drive adoption of human-centered design practices. Collaborated on design patterns and standardized UI components, laying groundwork for a Transport Canada design system and ensuring functional, accessible, and user-friendly interfaces. Facilitated design thinking workshops to co-create service moments with stakeholders, aligning organizational strategy with user needs. Contributed to the foundati

UX Designer and Researcher - SaaS at N-able Technologies

May 1, 2022 - November 30, 2022

Led journey management and research planning, conducting A/B testing, usability testing, card sorting, and interviews for N-central onboarding. Delivered redesigned workflows projected to cut onboarding time by 25%, while improving cross-channel experience orchestration and reducing partner reliance on support tickets by 20%. Conducted user research (A/B testing, usability testing, surveys, card sorting, interviews) that increased user satisfaction by 15% and optimized feature adoption. Established streamlined research operations by optimizing participant recruitment processes and implementing efficient research tools and documentation systems, leading to a 20% reduction in research timeline. Achieved a 35.57% increase in Page Views and a 101.69% increase in Average Session Duration for the search result page after the phase 1 launch. Streamlined the workflows and designed the interactive prototypes on Adobe XD and Figma for several components of the Ticket Editor project, such as the

UX Analyst Developer – Digital Banking and Payments at HSBC – Pune, India

July 1, 2019 - July 31, 2021

Supported core banking workflows and developed APIs/modules that contributed to internal payments and FX reporting systems. Developed dashboards and UX enhancements for internal banking tools, leading to 15% productivity gains and 10% cost reductions. Conducted user research and designed new modules to improve the digital banking experience; collaborated with developers and PMs to implement recommendations. Took ownership of full-stack module development (Spring, MySQL, React), reducing page load time and server-side load through performance revamps. Built 10+ backend APIs and participated in deployment/release operations using Jenkins, SmartBear, and Rational Developer. Planned and conducted field research, including 1:1 interviews and UI cognitive walkthroughs, to improve usability of core banking applications.