I’m a performance-driven digital marketer with 10+ years of experience helping brands grow through paid media. Over the years I’ve run campaigns across fitness, automotive, travel, clothing, beauty, entertainment, CPG, legal, and home improvement - always with a focus on driving measurable ROI. My sweet spot is connecting audience insights with creative execution. Whether it’s building full-funnel strategies, writing ad copy, or lowering acquisition costs, I’ve managed hands-on campaigns across Google Ads (Search, Display, Video, Shopping, Performance Max), Microsoft Ads, Meta Ads, programmatic platforms, and native advertising. Awards • 🏆 Platinum Hermes Award – Schlotzsky’s BigLeagueClubz.com (Senior Producer)
 • 🥈 Silver W3 Award – Johnsonville CreateYourOwnVille.com (Senior Producer) Google Certifications • Search
 • Display
 • Video
 • Shopping Ads
 • Analytics
 I enjoy the technical side—optimizing accounts, tracking performance in GA4, running A/B tests—but I also believe in clear communication. I’ve led performance reviews that helped clients not just see the numbers, but understand the story behind them and what actions to take next. Most recently at Digital Blueprint Marketing, I worked with 40+ Mayweather Boxing + Fitness franchisees and several home improvement brands. One highlight was helping a Maryland location boost conversions and lower CPL by creating audience-first content that emphasized the gym’s identity as a Black-owned business, paired with TikTok-style creative that outperformed every prior campaign. Always curious, always testing—I thrive on turning data into insights that actually drive growth.…I’m a performance-driven digital marketer with 10+ years of experience helping brands grow through paid media. Over the years I’ve run campaigns across fitness, automotive, travel, clothing, beauty, entertainment, CPG, legal, and home improvement - always with a focus on driving measurable ROI. My sweet spot is connecting audience insights with creative execution. Whether it’s building full-funnel strategies, writing ad copy, or lowering acquisition costs, I’ve managed hands-on campaigns across Google Ads (Search, Display, Video, Shopping, Performance Max), Microsoft Ads, Meta Ads, programmatic platforms, and native advertising. Awards • 🏆 Platinum Hermes Award – Schlotzsky’s BigLeagueClubz.com (Senior Producer)
 • 🥈 Silver W3 Award – Johnsonville CreateYourOwnVille.com (Senior Producer) Google Certifications • Search
 • Display
 • Video
 • Shopping Ads
 • Analytics
 I enjoy the technical side—optimizing accounts, tracking performance in GA4, running A/B tests—but I also believe in clear communication. I’ve led performance reviews that helped clients not just see the numbers, but understand the story behind them and what actions to take next. Most recently at Digital Blueprint Marketing, I worked with 40+ Mayweather Boxing + Fitness franchisees and several home improvement brands. One highlight was helping a Maryland location boost conversions and lower CPL by creating audience-first content that emphasized the gym’s identity as a Black-owned business, paired with TikTok-style creative that outperformed every prior campaign. Always curious, always testing—I thrive on turning data into insights that actually drive growth.WWWW…