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I'm Anthony Yong, a technical, data-driven digital/performance marketer with 6+ years of experience. I work with a wide range of clients, from global brands to local businesses, translating data into actionable marketing strategies. I thrive at the intersection of technology and people, delivering campaigns that connect with real customers and drive measurable results. I have deep knowledge of Australian and US markets and enjoy collaborating across teams to craft digital experiences that matter for both brands and their audiences.…I'm Anthony Yong, a technical, data-driven digital/performance marketer with 6+ years of experience. I work with a wide range of clients, from global brands to local businesses, translating data into actionable marketing strategies. I thrive at the intersection of technology and people, delivering campaigns that connect with real customers and drive measurable results. I have deep knowledge of Australian and US markets and enjoy collaborating across teams to craft digital experiences that matter for both brands and their audiences.

Anthony Yong

Marketing Strategist, Performance Marketer, Digital Marketer, +2

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I'm Anthony Yong, a technical, data-driven digital/performance marketer with 6+ years of experience. I work with a wide range of clients, from global brands to local businesses, translating data into actionable marketing strategies. I thrive at the intersection of technology and people, delivering campaigns that connect with real customers and drive measurable results. I have deep knowledge of Australian and US markets and enjoy collaborating across teams to craft digital experiences that matter for both brands and their audiences.…I'm Anthony Yong, a technical, data-driven digital/performance marketer with 6+ years of experience. I work with a wide range of clients, from global brands to local businesses, translating data into actionable marketing strategies. I thrive at the intersection of technology and people, delivering campaigns that connect with real customers and drive measurable results. I have deep knowledge of Australian and US markets and enjoy collaborating across teams to craft digital experiences that matter for both brands and their audiences.

Available to hire

I’m Anthony Yong, a technical, data-driven digital/performance marketer with 6+ years of experience. I work with a wide range of clients, from global brands to local businesses, translating data into actionable marketing strategies. I thrive at the intersection of technology and people, delivering campaigns that connect with real customers and drive measurable results.
I have deep knowledge of Australian and US markets and enjoy collaborating across teams to craft digital experiences that matter for both brands and their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Media Buyer at J-Digital

August 1, 2024 - Present

Freelance Meta media buyer working across the full ads funnel from brand awareness to lead gen landing pages; responsible for Meta strategy, campaign builds, copywriting, and creative testing; conducts A/B tests on landing pages and lead forms; creates video scripts, UGC briefs, and ad & landing page copy; uses AI tools (Arcads) for creative testing; manages clients with weekly reporting.

Digital Director at AM Brands

July 1, 2019 - Present

Freelance digital director responsible for digital, SEM & SEO; develops digital marketing strategies for global clients; implements campaigns across Google Ads (Display, Search, Video), Meta Ads, LinkedIn Ads; creates copy & ads; analyzes data with GA4 & Meta Analytics; sets up Google Tag Manager; collaborates with creative teams; provides regular Looker Studio reporting.

Digital Consultant at Elwood Initiative

June 1, 2019 - Present

Digital consultant working mainly with Australian SMBs; developing & implementing digital strategies; website development; SEO; SEM (Google Ads/Meta Ads/LinkedIn Ads); EDM via MailChimp and Klaviyo.

IT Admin. at MAB Corporation

May 1, 2017 - June 1, 2019

IT Administrator supporting infrastructure and digital initiatives; general IT oversight and cross-functional technical support.

IT Consultant at TSG

May 1, 2010 - August 1, 2014

IT Consultant delivering technology solutions and support for clients in Boston, USA.