Digital Marketing Specialist at Diginormous.com

Developed and implemented SEO-driven content strategies to increase organic traffic and engagement. Managed website content across multiple CMS platforms, ensuring accuracy, brand consistency, and accessibility. Conducted content audits and analyzed engagement metrics using Google Analytics, SEMrush and other tools. Collaborated with designers, developers, and writers to produce engaging multimedia content. Oversaw PPC campaigns, SEO audits, and digital marketing initiatives to maximize online visibility.

Owner at Home Stop Discount Store

Successfully established and managed a retail business, overseeing operations, marketing, and customer engagement. Led social media-driven marketing campaigns, amplifying brand awareness and customer loyalty. Developed and executed targeted online promotions on Facebook and digital channels, increasing in-store traffic. Built and nurtured strong customer and supplier relationships, driving long-term business growth.

Principal Engineer at O2 Ireland & IBM Global Services

Led strategic optimization of O2’s Intelligent Networks, enhancing service performance and reliability. Developed and implemented cutting-edge service enhancements and software upgrades to improve efficiency. Ensured compliance with network security protocols, safeguarding sensitive telecommunications infrastructure. Provided technical leadership and cross-functional support, delivering solutions for high-priority projects.

Senior Messaging & Packet Core Engineer at O2 Ireland

Managed core messaging and data platforms, ensuring seamless functionality and security. Designed and executed network infrastructure upgrades, increasing system resilience and performance. Optimized packet core services, supporting enhanced data transmission efficiency.

Digital Marketing & Content Specialist at DIGINORMOUS.COM

Lead, plan and execute multi-channel digital marketing campaigns across SEO, PPC, social media and email, ensuring alignment with client objectives and timelines. Manage and optimise website content and structure across CMS platforms, improving usability, navigation and overall user journeys. Use Google Analytics and reporting tools to monitor performance, identify trends and implement data-driven changes to improve engagement, conversion and overall website performance. Manage and optimise Google Ads and Meta campaigns, refining targeting, creative and budget allocation to improve performance and return on investment. Develop and optimise SEO-focused content, improving search visibility and organic traffic. Create and manage email marketing campaigns, including audience targeting, content creation and performance tracking. Manage multiple concurrent client projects, coordinating timelines, deliverables and stakeholders to ensure consistent on-time campaign execution. Collaborate with

Business Owner / Manager at Home Stop Discount Store

Successfully established and managed a retail business, overseeing operations, marketing, and customer engagement including web and social promotion. Led social media-driven marketing campaigns, amplifying brand awareness and customer loyalty. Developed and executed targeted online promotions on Facebook and digital channels, increasing in-store traffic. Built and nurtured strong customer and supplier relationships, driving long-term business growth.