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I’m a Social Media specialist with hands-on experience in managing Meta platforms — Instagram and Facebook — for hospitality brands. At HSM Bulgaria, I leaded the creation and execution of tailored social media strategies, producing engaging visual and written content, and analyzing performance metrics to optimize results. My background also includes experience in retail and team management, which strengthened my leadership and communication skills. I’m certified in Instagram and Facebook Marketing, Google Ads, SEO, and Content Marketing, and I stand out for my blend of creativity, analytical mindset, and genuine passion for helping brands grow their online presence.…I’m a Social Media specialist with hands-on experience in managing Meta platforms — Instagram and Facebook — for hospitality brands. At HSM Bulgaria, I leaded the creation and execution of tailored social media strategies, producing engaging visual and written content, and analyzing performance metrics to optimize results. My background also includes experience in retail and team management, which strengthened my leadership and communication skills. I’m certified in Instagram and Facebook Marketing, Google Ads, SEO, and Content Marketing, and I stand out for my blend of creativity, analytical mindset, and genuine passion for helping brands grow their online presence.

Antoaneta Brigova

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I’m a Social Media specialist with hands-on experience in managing Meta platforms — Instagram and Facebook — for hospitality brands. At HSM Bulgaria, I leaded the creation and execution of tailored social media strategies, producing engaging visual and written content, and analyzing performance metrics to optimize results. My background also includes experience in retail and team management, which strengthened my leadership and communication skills. I’m certified in Instagram and Facebook Marketing, Google Ads, SEO, and Content Marketing, and I stand out for my blend of creativity, analytical mindset, and genuine passion for helping brands grow their online presence.…I’m a Social Media specialist with hands-on experience in managing Meta platforms — Instagram and Facebook — for hospitality brands. At HSM Bulgaria, I leaded the creation and execution of tailored social media strategies, producing engaging visual and written content, and analyzing performance metrics to optimize results. My background also includes experience in retail and team management, which strengthened my leadership and communication skills. I’m certified in Instagram and Facebook Marketing, Google Ads, SEO, and Content Marketing, and I stand out for my blend of creativity, analytical mindset, and genuine passion for helping brands grow their online presence.

Available to hire

I’m a Social Media specialist with hands-on experience in managing Meta platforms — Instagram and Facebook — for hospitality brands. At HSM Bulgaria, I leaded the creation and execution of tailored social media strategies, producing engaging visual and written content, and analyzing performance metrics to optimize results. My background also includes experience in retail and team management, which strengthened my leadership and communication skills. I’m certified in Instagram and Facebook Marketing, Google Ads, SEO, and Content Marketing, and I stand out for my blend of creativity, analytical mindset, and genuine passion for helping brands grow their online presence.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Bulgarian

Fluent

English

Advanced

German

Beginner

Work Experience

Store Manager at H&M Hennes & Mauritz AB

September 1, 2021 - October 24, 2025

Led and managed a retail service team, fostering a positive work environment and recognizing individual talents. Increased staff promotions by 75% in 2019. Managed daily operations, ensured an appealing retail space, met sales targets, and implemented efficient processes. Collaborated with corporate offices and stakeholders, and contributed to marketing strategies while staying informed about fashion trends.

Hotels Social Media Manager at H&M Bulgaria, Ltd.

February 26, 2024 - October 10, 2025

Developed and executed social media strategies for hotel-related campaigns; created engaging content, managed online communications, and monitored campaigns to boost brand visibility. Coordinated email marketing campaigns and automation, and aligned activities with overall brand and hospitality trends.