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I'm Antony Yaakoub, a creative and commercially focused social media and digital marketing manager with 5+ years of agency experience delivering high-impact campaigns for government institutions, international sports bodies, and lifestyle brands. I've led campaigns that reach millions of visitors and engage diverse international audiences, including government entities, embassies, and cultural bodies across the Middle East. I'm relocating to Liverpool and seeking a UK-based role where strategic creativity and hands-on execution drive real results.…I'm Antony Yaakoub, a creative and commercially focused social media and digital marketing manager with 5+ years of agency experience delivering high-impact campaigns for government institutions, international sports bodies, and lifestyle brands. I've led campaigns that reach millions of visitors and engage diverse international audiences, including government entities, embassies, and cultural bodies across the Middle East. I'm relocating to Liverpool and seeking a UK-based role where strategic creativity and hands-on execution drive real results.

Antony Yaakoub

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I'm Antony Yaakoub, a creative and commercially focused social media and digital marketing manager with 5+ years of agency experience delivering high-impact campaigns for government institutions, international sports bodies, and lifestyle brands. I've led campaigns that reach millions of visitors and engage diverse international audiences, including government entities, embassies, and cultural bodies across the Middle East. I'm relocating to Liverpool and seeking a UK-based role where strategic creativity and hands-on execution drive real results.…I'm Antony Yaakoub, a creative and commercially focused social media and digital marketing manager with 5+ years of agency experience delivering high-impact campaigns for government institutions, international sports bodies, and lifestyle brands. I've led campaigns that reach millions of visitors and engage diverse international audiences, including government entities, embassies, and cultural bodies across the Middle East. I'm relocating to Liverpool and seeking a UK-based role where strategic creativity and hands-on execution drive real results.

Available to hire

I’m Antony Yaakoub, a creative and commercially focused social media and digital marketing manager with 5+ years of agency experience delivering high-impact campaigns for government institutions, international sports bodies, and lifestyle brands.

I’ve led campaigns that reach millions of visitors and engage diverse international audiences, including government entities, embassies, and cultural bodies across the Middle East. I’m relocating to Liverpool and seeking a UK-based role where strategic creativity and hands-on execution drive real results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Fluent

Work Experience

Account Manager – Social & Digital at Create Media Group (Stagwell Network)

February 1, 2024 - Present

Seconded full-time to Sheikh Zayed Grand Mosque Centre (SZGMC) — a government institution welcoming millions of visitors annually — as the primary agency liaison to the Head of Digital Platforms and Head of Marketing. Conceived and led creative campaign strategies across Instagram, TikTok, Facebook, and YouTube, including Ramadan campaigns that drove awareness, visitor footfall, and international collaboration enquiries. Managed relationships with government stakeholders, international entities, and embassy-level contacts, navigating approvals with professionalism and cultural sensitivity. Strategised and oversaw a c.£21,000 (100,000 AED) paid media budget across Meta and TikTok Ads, directing a specialist operator while owning strategy, targeting, and reporting. Developed bilingual English/Arabic content, produced original content series, strengthening the Centre’s digital identity. Integrated AI tools (Claude, Gemini, Kling) to accelerate ideation and production workflows. Red

Social Media Executive at Katch Communications

June 1, 2022 - February 29, 2024

Social media lead for UAE Jiu-Jitsu Federation, a government-backed national sports body with an international competitive circuit, managing organic and paid channels as part of an agency team. Delivered live, fast-turnaround content coverage for world-class events attended by athletes and delegations from 100+ countries — including the Abu Dhabi Grand Slam series, the World Games, and all AJP Tour events. Managed paid social campaigns across Meta and TikTok to support event promotion and federation visibility with international audiences. Contributed creative content ideas for event campaigns, adapting tone and format for a global sports audience across multiple platforms. Produced weekly and monthly KPI reports with strategic recommendations that directly shaped campaign optimisation. Managed government stakeholder relationships and formal approval workflows with precision and professionalism.

Social Media Marketing Executive at Brands & Beyond

April 1, 2021 - May 31, 2022

Managed social media for a portfolio of F&B and corporate clients, including a new café launch and a banking brand. Built the social presence of a new café from the ground up — strategy, creative concept, content production, community management, and launch execution. Managed content, tone, and campaign delivery for a corporate banking client, adapting messaging to a regulated, professional audience. Coordinated influencer partnerships and delivered regular performance reporting with data-led recommendations.