For Tentree’s SS25 campaign, I was responsible for capturing the essence of the brand through dynamic camera movements, working with natural light to highlight the outdoor setting and the collection’s sustainable spirit. The focus was on creating an organic, immersive visual experience that resonated with Tentree’s commitment to nature.

For the Arc’teryx SS23 campaign, I served as the Director of Photography, responsible for bringing the brand’s vision to life through compelling visuals. I collaborated closely with the creative team to capture the essence of the collection, focusing on dynamic movement, natural environments, and the rugged spirit of the Arc’teryx brand. My role involved managing lighting, composition, and camera techniques to enhance the story, ensuring every shot was executed to the highest standards. The campaign showcased the brand’s commitment to innovation, performance, and style, with the visuals reflecting the strength and versatility of their outdoor gear.

Created custom illustrations for the Sanctuary Health campaign, advocating for safe schools for
undocumented children. Designed visuals highlighting every child’s right to education, regardless of
immigration status, and contributed to organizing rallies and gathering support. Received positive feedback
for impactful illustrations that amplified the campaign’s message and inspired action.

Created impactful illustrations for the Right to Water Campaign, collaborating with the team to develop visual assets that raised awareness about global water accessibility and conveyed the importance of clean water as a human right. Contributed to promotional materials, social media graphics, and brochures, receiving positive feedback for translating complex issues into accessible, compelling artwork.

For the “Investing in Our Future” campaign with Vancity, I served as the Director of Photography, Editor, and Producer. I worked closely with the creative team to craft a compelling visual narrative that showcased Vancity’s commitment to sustainability and community impact. My responsibilities included overseeing the visual style, capturing engaging footage, and guiding the editing process to ensure a seamless, polished final product. I also managed the production logistics, coordinating with stakeholders to ensure the project stayed on schedule while maintaining high-quality standards. The result was a powerful, thought-provoking campaign that resonated with Vancity’s values and mission.

I produced, shot, and edited content for the 2023 Wet Weather Campaign, working closely with the creative team to bring the brand’s vision to life. From conceptualizing the visuals to managing production logistics, I ensured the campaign’s materials were engaging and visually impactful. The content was tailored for both social media and broadcast, with an emphasis on storytelling and high-quality visuals to resonate with diverse audiences. My role involved collaborating with the team to ensure each piece aligned with campaign goals while delivering dynamic, polished final assets.

Worked closely with AG Hair’s creative and marketing teams to develop and refine promotional content that aligned with the brand’s identity. I edited and color-graded short-form videos for websites, social media, and mobile apps, ensuring each piece performed optimally across platforms. Additionally, I managed the digital assets and online content delivery, overseeing the encoding and distribution of videos while maintaining consistent brand messaging. The process involved continuous collaboration and feedback, ensuring all content was polished and met the team’s high standards.

Shot a branded documentary for Holos, creating a visually rich and authentic piece that premiered at the Whistler Film Festival. Edited and produced a dynamic trailer optimized for YouTube and Vimeo using Adobe Premiere Pro, ensuring the brand’s story resonated across platforms.

Edited high-impact social media videos for MEC, bringing the brand’s outdoor adventures to life through compelling, platform-optimized content. Focused on creating engaging stories that resonate with outdoor enthusiasts, ensuring each piece aligns with MEC’s brand identity and performs effectively across various channels.

I led Kits Eyecare’s Summer 23 Instagram ad campaign from initial concept through to final delivery, managing pre-production, production, and post.

The result was a polished, cohesive campaign that resonated with Kits’ audience—delivered on schedule and within budget.

I co-produced, shot, and edited a broadcast commercial for Wecasa, a Vancouver-based real estate tech company redefining luxury home ownership in Canada through their innovative co-ownership model. The commercial highlights Wecasa’s unique approach to making second-home ownership more accessible and seamless, capturing the essence of shared luxury living against the backdrop of Canada’s stunning landscapes.

Through dynamic visuals and a refined edit, the piece reflects Wecasa’s modern, tech-driven solution for fractional home ownership, designed to appeal to adventure-seekers, families, and those looking to invest in dream properties without the full cost.

I co-produced, shot, coloured, and edited Building Home, a YouTube series that follows a group of friends as they purchase land on the Sunshine Coast and transform it into a thriving community. The series captures the raw, personal journey of shared ownership, the challenges of land development, and the deeper story of friendship and collaboration.

From concept to final cut, I was involved in every stage—shaping the visual language, crafting the narrative arc, and ensuring each episode maintained a cohesive tone. The project blended documentary-style storytelling with cinematic visuals, balancing intimate, unscripted moments with interview footage, b-roll and carefully composed shots that reflect the beauty of the coastal landscape.