I’m Antonio Amado, a London-based Graphic Designer with over 20 years of experience specialising in brand identity, digital marketing, and accessible design solutions. My expertise spans strategic brand development, UI/UX design, and multi-channel campaign execution, underpinned by technical proficiency in Adobe Creative Suite, motion graphics, and AI-driven workflows. Sector Experience I’ve delivered impactful projects across healthcare, automotive, FMCG, and non-profit sectors. For instance, I crafted multilingual packaging for Sparkqua Toothpaste to enhance global accessibility and led rebranding campaigns for Auto Village Car Finance that increased engagement by 40%. My work with clients like Walkers and Asda honed my ability to translate complex ideas into visually compelling, audience-centric designs. What Sets Me Apart Strategic Innovation: Blending creativity with data-driven insights to align designs with business objectives, such as securing £250k in contracts through targeted pitch materials. Inclusive Design: Championing accessibility via alt-text integration, colour-contrast compliance, and culturally sensitive visuals. Technical Versatility: Mastery of print production, 3D modelling, and digital tools, ensuring seamless execution across platforms. Leadership: Mentoring teams to foster collaboration and elevate creative standards, as demonstrated in my role at Graff Digital Arts. I thrive on creating designs that not only captivate but also drive measurable impact—whether amplifying brand voices, simplifying complex data through infographics, or supporting meaningful causes like healthcare innovation. Let’s collaborate to turn your vision into visually powerful stories that resonate. **Employment and project experience** **Senior Designer** Apple Inc. _January 2017 - March 2017_ **UX Designer** Airbnb Inc. _January 2019 - March 2019_…I’m Antonio Amado, a London-based Graphic Designer with over 20 years of experience specialising in brand identity, digital marketing, and accessible design solutions. My expertise spans strategic brand development, UI/UX design, and multi-channel campaign execution, underpinned by technical proficiency in Adobe Creative Suite, motion graphics, and AI-driven workflows. Sector Experience I’ve delivered impactful projects across healthcare, automotive, FMCG, and non-profit sectors. For instance, I crafted multilingual packaging for Sparkqua Toothpaste to enhance global accessibility and led rebranding campaigns for Auto Village Car Finance that increased engagement by 40%. My work with clients like Walkers and Asda honed my ability to translate complex ideas into visually compelling, audience-centric designs. What Sets Me Apart Strategic Innovation: Blending creativity with data-driven insights to align designs with business objectives, such as securing £250k in contracts through targeted pitch materials. Inclusive Design: Championing accessibility via alt-text integration, colour-contrast compliance, and culturally sensitive visuals. Technical Versatility: Mastery of print production, 3D modelling, and digital tools, ensuring seamless execution across platforms. Leadership: Mentoring teams to foster collaboration and elevate creative standards, as demonstrated in my role at Graff Digital Arts. I thrive on creating designs that not only captivate but also drive measurable impact—whether amplifying brand voices, simplifying complex data through infographics, or supporting meaningful causes like healthcare innovation. Let’s collaborate to turn your vision into visually powerful stories that resonate. **Employment and project experience** **Senior Designer** Apple Inc. _January 2017 - March 2017_ **UX Designer** Airbnb Inc. _January 2019 - March 2019_WWWW…