Available to hire
I’m a creative designer with advertising and marketing experience gained from advertising agencies, well-known hotel brands and mobile apps. I’m passionate about creating social media content, AI-driven films, and design campaigns that build strong brand recognition.
I’m proficient across graphic design, video editing, AI image and video generation, HTML5 banners, and web editing. I enjoy exploring new tools and trends to keep campaigns fresh and impactful, leading creative teams to deliver consistent, high-quality visuals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Tagalog
Fluent
Work Experience
Graphic Design Manager at Atlantis The Palm
August 1, 2012 - July 1, 2020Led a team of creative designers, designed booth concepts for hotel exhibitions, coordinated with ad agencies and print suppliers, and produced layouts for ads, flyers and print media. Created social media content (videos and images), photography and videography, packaging designs, roll-up banners, and animated HTML5 web banners. Managed brand identity and consistency across channels, designed website pages and emailers, and produced video and image content for digital screens. Created motion graphics for digital displays and kept the design team up-to-date with new software and print techniques.
Senior Graphic Designer at Farah Experience LLC
October 1, 2020 - February 1, 2021Designed internal and external creative assets for Experience Hub destination brands, including videos and images for social media, print and web, aligned with brand guidelines. Collaborated with creative agencies and print vendors. Created layouts for advertisements, flyers and posters; captured photography and videography; designed packaging and roll-up banners; produced animated web banners and social media stories; maintained brand identity and consistency; designed EDM mailers and website content; edited videos, motion graphics and images for various social platforms.
Graphic Design Manager - Creative Lead at Careem Networks LLC
February 1, 2021 - May 1, 2026Established consistency across all creatives, apps and AI assets from the UAE team, adhering to global brand guidelines to elevate brand value. Translated marketing objectives into clear creative strategies; managed end-to-end creative process for campaigns across online and offline assets, including tactical and brand content. Acted as brand guardian for public digital channels. Collaborated with project teams to seed creative thinking for feature launches. Led and directed creative projects with freelancers and agencies; oversaw campaign proposals for video and social content. Managed and created AI content for social media and app assets, and provided feedback to community teams and suppliers.
Graphic Designer at Habtoor Grand Resort & Spa (Al Habtoor Group)
June 1, 2005 - July 1, 2012Created booth designs for hotel exhibitions; designed layouts for advertisements, flyers, posters, print media and events; produced packaging and roll-up banners; designed HTML5 web banners; developed website pages and emailers; created visuals for digital screens; managed brand materials for clients and agents.
Graphic Designer at Ultimate Marketing Solutions Advertising Agency
December 1, 2002 - January 1, 2005Created booth designs and print materials; designed layouts for advertisements; produced HTML5 web banners; created videos and images for digital screens; managed brand assets for clients and agents.
Graphic Design Manager - Creative Lead at Farah Experience LLC
October 1, 2020 - February 1, 2021Established consistency across creatives and AI assets; translated marketing objectives into clear creative strategies; managed end-to-end creative process for campaigns; acted as brand guardian on public digital channels; collaborated across teams to develop creative thinking for feature launches; led freelancers and agencies; oversaw content proposals (video & social media); managed and created AI content for social media, app assets and other collaterals.
Graphic Design Manager at Careem Networks LLC
February 1, 2021 - May 1, 2026Oversaw brand identity and consistency across digital channels; created social media content (videos and images); designed packaging and marketing collateral; managed a design team and collaborated with freelancers and agencies; produced AI content for social media and app assets; refined design workflows and ensured high-quality outputs for multiple platforms.
Education
Bachelor of Fine Arts, Major in Advertising and Graphics at Philippine Women's University
January 11, 2030 - May 6, 2026Bachelor of Fine Arts, Major in Advertising and Graphics at Philippine Women’s University
January 11, 2030 - May 6, 2026Qualifications
Google Digital Garage Certification: Digital Marketing Fundamentals
January 11, 2030 - May 6, 2026Best Digital Artwork (1st Place) - Middle East Comic Con
January 1, 2016 - May 6, 2026Google Digital Garage Certification - Digital Marketing Fundamentals
January 11, 2030 - May 6, 2026Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Other
Developed and produced creative campaign ads and promotional videos for The Vault by Majid Al Futtaim, delivering engaging visual content across digital and out-of-home platforms. The campaign was showcased throughout Dubai’s leading shopping malls and social media channels, combining impactful storytelling, motion design, and premium visuals to maximize brand awareness and audience engagement.
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