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I am a strategic marketing professional with 6+ years of experience driving brand growth, market positioning, and performance-driven campaigns across startups and established businesses. I excel at turning data into actionable insights, leading teams, and weaving creative storytelling with analytics—empowering growth, engagement, and revenue while embracing AI-powered tools to optimize campaigns.…I am a strategic marketing professional with 6+ years of experience driving brand growth, market positioning, and performance-driven campaigns across startups and established businesses. I excel at turning data into actionable insights, leading teams, and weaving creative storytelling with analytics—empowering growth, engagement, and revenue while embracing AI-powered tools to optimize campaigns.

Anugyaa Shrivastava

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am a strategic marketing professional with 6+ years of experience driving brand growth, market positioning, and performance-driven campaigns across startups and established businesses. I excel at turning data into actionable insights, leading teams, and weaving creative storytelling with analytics—empowering growth, engagement, and revenue while embracing AI-powered tools to optimize campaigns.…I am a strategic marketing professional with 6+ years of experience driving brand growth, market positioning, and performance-driven campaigns across startups and established businesses. I excel at turning data into actionable insights, leading teams, and weaving creative storytelling with analytics—empowering growth, engagement, and revenue while embracing AI-powered tools to optimize campaigns.

Available to hire

I am a strategic marketing professional with 6+ years of experience driving brand growth, market positioning, and performance-driven campaigns across startups and established businesses.

I excel at turning data into actionable insights, leading teams, and weaving creative storytelling with analytics—empowering growth, engagement, and revenue while embracing AI-powered tools to optimize campaigns.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Marketing Manager at Kladio School of Business

January 1, 2025 - November 18, 2025

Leading Kladio's marketing strategy to drive brand growth, market positioning, and business objectives. Managing and mentoring a high-performing marketing team, ensuring seamless execution across digital, social, and paid channels. Conducting market research to analyze industry trends, customer behavior, and competition, translating insights into strategic actions. Collaborating with product, sales, and operations teams to align marketing initiatives with business goals. Overseeing agency partnerships and optimizing marketing performance through data-driven decision-making. Supporting business development, event planning, and internal communications to drive Kladio’s growth in a dynamic startup environment.

System Analyst at XLByte Private Limited

January 1, 2025 - January 1, 2025

Designed the test cases in Azure DevOps, checklists, and test scenarios and analyzed the old ones. Collaborated in regression testing, extended testing, sanity testing, performance testing, and acceptance testing. Developed test reports and conveyed them to the team.

Digital Marketing Lead at Parallel Journey

March 1, 2022 - March 1, 2022

Established and led a new social media team, including web developers and a creative designer, to grow the company's online presence and global brand awareness. Collaborated with the team to create a business plan for purchasing, branding, advertising, remodeling, and marketing. Conceptualized several organic marketing campaigns via email, digital platforms, and social media. Managed SEO for the company's website.

Brand Marketing Executive at Uplers

October 1, 2020 - October 1, 2020

Conceptualized for expanding social media following. Assisted in promotional activities and branding. Promoted organic growth on social media platforms and blogs, generating leads. Developed and maintained online content such as blog posts, infographics, and design material.

Social Media Marketing Specialist at Dolphin Bros

January 1, 2020 - January 1, 2020

Strategized and executed a social media marketing strategy for organically growing social media platforms and campaigns. Developed and achieved audience engagement and website traffic through social media marketing. Managed the projects Roco & Eve, Princess Rapunzel, and Beauty Fashion Sense, which are all Instagram accounts.

Brand Identity Designer (Consulting Project) at Consulting Quest - Masters Union

August 1, 2024 - August 1, 2024

Developed a cohesive visual identity for Baktarr, including a distinctive logo, consistent color palette, and brand elements aligned with the brand’s values. Established a consistent, authentic tone of voice that resonates with Baktarr's target audience across all platforms. Launched a culturally-themed campaign, incorporating a meaningful tagline to reinforce the brand's ethos. Positioned Baktarr as an affordable quality brand, balancing price-conscious marketing with plans for future premium product lines. Enhanced online presence through user-friendly checkout, engaging content, influencer partnerships, and strategic packaging using QR codes. Created a brand portfolio and integrated WhatsApp Business for seamless browsing and ordering.

System Analyst at XLByte Private Limited

January 31, 2025 - January 31, 2025

Designed test cases in Azure DevOps, created checklists and test scenarios; analyzed legacy tests. Participated in regression, extended, sanity, performance, and acceptance testing. Developed test reports and communicated results to the team.

Digital Marketing Lead at Parallel Journey

March 31, 2022 - March 31, 2022

Established and led a new social media team (web developers and a creative designer) to grow online presence and global brand awareness. Collaborated to build a business plan for purchasing, branding, advertising, remodeling, and marketing. Conceptualized multiple organic marketing campaigns via email, digital platforms, and social media. Managed SEO for the website.

Brand Marketing Executive at Uplers

October 31, 2020 - October 31, 2020

Expanded social media following; supported promotional activities and branding. Drove organic growth on social platforms and blogs, generating leads. Created and maintained online content such as blog posts, infographics, and design material.

Social Media Marketing Specialist at Dolphin Bross

January 31, 2020 - January 31, 2020

Strategized and executed organic social media campaigns to grow engagement and website traffic. Managed Instagram projects including Roco & Eve, Princess Rapunzel, and Beauty Fashion Sense.