Hi, I’m Anum Ahmed, a data-driven marketing professional with 6+ years of experience across the beauty, food, education, and lifestyle sectors. I blend analytical insights with creative brand storytelling to drive ROI and growth. I’m currently pursuing a Master’s in European Business Management at the Technical University of Applied Sciences Wildau, Germany, sharpening my strategic lens on digital and offline marketing, branding, and go-to-market initiatives. I’ve led strategic planning and execution for multiple brands, created engaging post designs with motion graphics and video content, and collaborated closely with design, influencer, and sales teams to deliver impact. I am passionate about building evidence-based brands and measurable growth, plus mentoring teams to sustain momentum.

Anum Ahmed

Hi, I’m Anum Ahmed, a data-driven marketing professional with 6+ years of experience across the beauty, food, education, and lifestyle sectors. I blend analytical insights with creative brand storytelling to drive ROI and growth. I’m currently pursuing a Master’s in European Business Management at the Technical University of Applied Sciences Wildau, Germany, sharpening my strategic lens on digital and offline marketing, branding, and go-to-market initiatives. I’ve led strategic planning and execution for multiple brands, created engaging post designs with motion graphics and video content, and collaborated closely with design, influencer, and sales teams to deliver impact. I am passionate about building evidence-based brands and measurable growth, plus mentoring teams to sustain momentum.

Available to hire

Hi, I’m Anum Ahmed, a data-driven marketing professional with 6+ years of experience across the beauty, food, education, and lifestyle sectors. I blend analytical insights with creative brand storytelling to drive ROI and growth. I’m currently pursuing a Master’s in European Business Management at the Technical University of Applied Sciences Wildau, Germany, sharpening my strategic lens on digital and offline marketing, branding, and go-to-market initiatives.

I’ve led strategic planning and execution for multiple brands, created engaging post designs with motion graphics and video content, and collaborated closely with design, influencer, and sales teams to deliver impact. I am passionate about building evidence-based brands and measurable growth, plus mentoring teams to sustain momentum.

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Language

English
Fluent
Urdu
Fluent
German
Beginner

Work Experience

Marketing Manager at MAX MEDIA - Marketing Agency
August 1, 2018 - September 1, 2024
Led the marketing team to plan and execute integrated campaigns across digital and offline channels. Created visually engaging post designs including motion graphics and video content. Developed client-facing promotional materials and brand communications. Planned and managed monthly social media content calendars and ensured brand consistency across all digital and offline assets. Coordinated with vendors, printers, and media partners for smooth execution. Monitored campaign performance, optimized content based on results, and prepared monthly performance reports. Supported brand growth for beauty brands through influencer collaboration, content scripts, and go-to-market initiatives.
Trainee - Banking Operations Intern at United Bank Limited
August 1, 2015 - July 1, 2018
Learned lines of business and staff functions, gained exposure to bank operations, policies, and procedures. Worked on account opening, transactions, loan processing, and daily branch operations. Assisted the branch manager with routine operations and customer service tasks.
Intern at Ogilvy & Mather's
June 1, 2010 - June 30, 2010
Assisted Creative Head in developing marketing and advertising strategies. Led brainstorming sessions, contributed to presenting innovative ideas for brand advertisements, and supported the creation of promotional materials.
Intern at Zarai Taraqi Bank Limited
May 1, 2009 - June 30, 2009
Internship involved exposure to deposit accounts, ledgers, loan processing basics, and general banking operations. Assisted in day-to-day tasks and gained insight into banking processes.

Education

Bachelor of Business Administration at Muhammad Ali Jinnah University
January 1, 2008 - January 1, 2011
Master of European Business Management at Technical University of Applied Sciences Wildau
January 1, 2026 - March 30, 2026

Qualifications

Certificate Course: Social Media Marketing
January 11, 2030 - March 30, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Education, Retail, Professional Services