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I am an experienced and results-driven digital marketing professional with over 10 years of success in B2B marketing across tech, SaaS, and service industries. I have a strong background in generating leads, building thought-leadership content, managing high-performing LinkedIn campaigns, and executing full-funnel strategies across digital platforms. My passion lies in leveraging data to refine marketing strategies that drive measurable ROI. Throughout my career, I've managed significant digital budgets and collaborated with cross-functional teams to optimize campaign performance. I thrive in dynamic environments and enjoy crafting conversion-focused messaging that resonates with mid-market and enterprise B2B segments. I am always eager to take on new challenges and contribute to business growth through innovative digital marketing solutions.…I am an experienced and results-driven digital marketing professional with over 10 years of success in B2B marketing across tech, SaaS, and service industries. I have a strong background in generating leads, building thought-leadership content, managing high-performing LinkedIn campaigns, and executing full-funnel strategies across digital platforms. My passion lies in leveraging data to refine marketing strategies that drive measurable ROI. Throughout my career, I've managed significant digital budgets and collaborated with cross-functional teams to optimize campaign performance. I thrive in dynamic environments and enjoy crafting conversion-focused messaging that resonates with mid-market and enterprise B2B segments. I am always eager to take on new challenges and contribute to business growth through innovative digital marketing solutions.

Anuradha Nagarajan

Digital Marketer, PPC Manager, Marketing Strategist, +2

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I am an experienced and results-driven digital marketing professional with over 10 years of success in B2B marketing across tech, SaaS, and service industries. I have a strong background in generating leads, building thought-leadership content, managing high-performing LinkedIn campaigns, and executing full-funnel strategies across digital platforms. My passion lies in leveraging data to refine marketing strategies that drive measurable ROI. Throughout my career, I've managed significant digital budgets and collaborated with cross-functional teams to optimize campaign performance. I thrive in dynamic environments and enjoy crafting conversion-focused messaging that resonates with mid-market and enterprise B2B segments. I am always eager to take on new challenges and contribute to business growth through innovative digital marketing solutions.…I am an experienced and results-driven digital marketing professional with over 10 years of success in B2B marketing across tech, SaaS, and service industries. I have a strong background in generating leads, building thought-leadership content, managing high-performing LinkedIn campaigns, and executing full-funnel strategies across digital platforms. My passion lies in leveraging data to refine marketing strategies that drive measurable ROI. Throughout my career, I've managed significant digital budgets and collaborated with cross-functional teams to optimize campaign performance. I thrive in dynamic environments and enjoy crafting conversion-focused messaging that resonates with mid-market and enterprise B2B segments. I am always eager to take on new challenges and contribute to business growth through innovative digital marketing solutions.

Available to hire

I am an experienced and results-driven digital marketing professional with over 10 years of success in B2B marketing across tech, SaaS, and service industries. I have a strong background in generating leads, building thought-leadership content, managing high-performing LinkedIn campaigns, and executing full-funnel strategies across digital platforms. My passion lies in leveraging data to refine marketing strategies that drive measurable ROI.

Throughout my career, I’ve managed significant digital budgets and collaborated with cross-functional teams to optimize campaign performance. I thrive in dynamic environments and enjoy crafting conversion-focused messaging that resonates with mid-market and enterprise B2B segments. I am always eager to take on new challenges and contribute to business growth through innovative digital marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Quadient Canada Inc.

January 31, 2025 - July 30, 2025

Managed $3M annual digital budget across LinkedIn, Google, and Meta, increasing ROI by 35%. Led content development for blogs, newsletters, and paid campaigns targeting mid-market and enterprise B2B segments. Created thought-leadership assets and coordinated LinkedIn campaigns focused on account-based marketing. Produced case studies and collaborated on website content updates to support SEO and lead generation. Oversaw marketing analytics and reporting, refining strategies based on data insights.

Account Manager, Search at Mindshare, Toronto

March 31, 2022 - July 30, 2025

Delivered actionable insights to improve lead quality and campaign ROI. Owned full-funnel campaign planning and execution for B2B clients using Google, Microsoft, and Apple Ads. Developed audience strategies and tested content variations to optimize performance and improve CPA/ROAS. Collaborated with creative and product teams to craft scalable, conversion-focused messaging across channels.

Digital Marketing Specialist at Sinalite, Markham

September 30, 2020 - July 30, 2025

Created SEO-driven blogs and campaign assets for email and social media. Assisted with LinkedIn and Google Ads campaign builds, tracking, and reporting. Conducted audience targeting and keyword research for PPC and retargeting efforts.

Sr. Executive-Digital Analytics and Operations at Omnicom Media Group, India

August 31, 2017 - July 30, 2025

Supported paid and organic campaign execution for B2B clients in healthcare and financial sectors. Built performance dashboards and presented insights to senior stakeholders.