I'm a highly dedicated, self-driven graphic and UX/UI designer with a passion for digital experiences, visual storytelling, and user-centered design. I pay close attention to detail, adapt quickly to new tools and challenges, and enjoy collaborating across teams to deliver engaging, accessible designs. I’m excited to apply my skills in branding, packaging, and website design to improve user engagement and product usability.…

Anuscha Gilani

PRO

I'm a highly dedicated, self-driven graphic and UX/UI designer with a passion for digital experiences, visual storytelling, and user-centered design. I pay close attention to detail, adapt quickly to new tools and challenges, and enjoy collaborating across teams to deliver engaging, accessible designs. I’m excited to apply my skills in branding, packaging, and website design to improve user engagement and product usability.…

Available to hire

I’m a highly dedicated, self-driven graphic and UX/UI designer with a passion for digital experiences, visual storytelling, and user-centered design. I pay close attention to detail, adapt quickly to new tools and challenges, and enjoy collaborating across teams to deliver engaging, accessible designs. I’m excited to apply my skills in branding, packaging, and website design to improve user engagement and product usability.

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Language

German
Fluent
English
Fluent
Urdu
Fluent
Hindi
Advanced

Work Experience

Freelance Graphic & UI Designer at Self-employed
January 1, 2020 - Present
Collaborated with small businesses and independent clients to elevate brand presence and digital design. Planned and built responsive websites with clear UI layouts, created UI mock-ups and interactive prototypes in Figma, and produced logos, packaging, and album covers across diverse projects. Managed multiple client briefs, timelines, and iterations, developing strong time management, communication, and problem-solving skills.
Competition Participant at D&AD New Blood Competition
January 1, 2022 - December 31, 2022
Collaborated with a team to design and prototype Heineken bottles and packaging for the competition. Contributed to concept development, bottle visualization, and packaging assets aligned with the theme 'Leverage a beverage icon as a catalyst for connection'.
Exhibition Designer at Professor Pepper’s Optical Illusions
January 1, 2022 - December 31, 2022
Designed and planned a series of interactive optical illusion installations for a public exhibition. Built and presented displays focused on visual engagement and playful storytelling, enhancing audience interaction and spatial design skills.
Packaging Designer at Martins Chocolatier
January 1, 2023 - December 31, 2023
Designed packaging for the 'Out of this World' collection, creating surface design concepts for 300 chocolate boxes across flavours such as orange cream, toffee caramel, and blueberry ganache. This project involved research-led design, high-volume production readiness, and maintaining brand-consistent visuals.
Freelance Graphic & UI Designer at Self-employed / Freelance
January 1, 2020 - Present
Worked with small businesses and independent clients to improve brand presence and digital design. Created responsive websites with clear user interface layouts and intuitive navigation. Designed UI mock-ups and interactive prototypes using Figma. Produced brand logos, album covers, and packaging across diverse projects. Managed multiple client projects with deadlines and refined time management, decision-making, and client communication.
Freelance Graphic & UI Designer
January 1, 2020 - Present
Worked with small businesses and independent clients to improve brand presence and digital design. Created responsive websites with clear user interfaces and intuitive navigation. Designed UI mock-ups and interactive prototypes in Figma. Produced brand logos, album covers, and packaging across a range of projects. Managed multiple client projects while balancing academic deadlines and maintaining strong client communication.
Participant at D&AD New Blood Competition
January 1, 2022 - Present
Collaborated with a creative team to design and prototype Heineken bottles and packaging based on the competition brief 'Leverage a beverage icon as a catalyst for connection'.
Exhibitor/Designer at Professor Pepper’s Optical Illusions
January 1, 2022 - Present
Designed and planned a series of interactive optical illusions for a public exhibition; built and presented installations focusing on visual engagement and playful storytelling.
Brand & Packaging Designer at Kellogg’s
January 1, 2022 - Present
Collaboratively rebranded Kellogg’s to emphasise sustainability, ethical sourcing and transparent communication; redesigned Frosties and Squares packaging with a new logo, color palette, and typography to balance eco-friendly aesthetics with brand familiarity.

Education

BA (Hons) Graphic Design at University of Westminster
January 1, 2022 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail
    paper Martins Chocolatier

    A packaging concept for Martins Chocolatier exploring premium visual language, materiality, and refined typography to enhance the unboxing and gifting experience.

    CONTEXT:
    Independent chocolatiers rely heavily on packaging to communicate quality, craftsmanship, and value. This project explores how thoughtful packaging design can elevate Martins Chocolatier’s brand presence while maintaining a sense of warmth, tradition, and indulgence.

    DESIGN CHALLENGE:
    How might packaging design communicate a premium, handcrafted feel while remaining clear, elegant, and suitable for gifting?

    CONCEPT / VISUAL APPROACH:

    • Refined colour palette inspired by chocolate tones and luxury packaging
    • Elegant typography to reflect craftsmanship and quality
    • Emphasis on material finishes and tactile experience
    • Clean layout allowing the product to feel special and gift-worthy

    MY ROLE:

    • Packaging design
    • Visual identity exploration
    • Layout and hierarchy design
    • Concept development
    paper Kellogg’s Sustainability Rebrand

    A sustainability-led rebrand of Kellogg’s exploring how visual identity and packaging can better communicate environmental responsibility while remaining recognisable and family-friendly.

    CONTEXT:
    As consumer awareness around environmental impact increases, global food brands are expected to communicate sustainability in a clear, honest, and accessible way. This project explores how Kellogg’s visual identity and packaging could be reimagined to better reflect sustainability values while maintaining the brand’s recognisability, trust, and strong shelf presence.

    DESIGN CHALLENGE:
    How might Kellogg’s update its visual identity and packaging system to communicate sustainability without compromising familiarity, clarity, or brand heritage?

    CONCEPT / VISUAL APPROACH:

    • A refined, nature-inspired colour palette to signal sustainability
    • Simplified typography and layout for clarity and accessibility
    • A flexible packaging system that works consistently across product ranges
    • Sustainability messaging integrated into the design rather than added as an afterthought

    MY ROLE:

    • Brand identity design
    • Packaging design
    • Visual system development
    • Concept research and execution
    paper Heineken Bottle Redesign

    A sustainability-led rebrand of Kellogg’s exploring how visual identity and packaging can better communicate environmental responsibility while remaining recognisable and family-friendly.

    CONTEXT:
    Heineken is one of the most recognisable beer brands in the world. The D&AD brief challenged designers to reimagine the iconic bottle while maintaining brand heritage and global appeal.

    DESIGN CHALLENGE:
    How can Heineken’s bottle be redesigned to feel contemporary and premium without losing its instantly recognisable identity?

    CONCEPT / VISUAL APPROACH:

    • Subtle refinement of the bottle form to enhance tactility and shelf presence
    • Emphasis on Heineken’s iconic green glass and red star
    • Simplified label system to reduce visual clutter
    • Focus on form, texture, and negative space rather than decoration

    TARGET AUDIENCE:
    Young adult consumers who value design, brand heritage, and premium experiences.

    MY ROLE:

    • Concept development
    • Bottle form exploration
    • Packaging and label design
    • Visualisation and mockups