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I am a data-driven digital marketing specialist with 3+ years of experience across performance marketing, social media, SEO and paid media. I’ve built campaigns that generate leads, boost engagement, and improve ROI by turning data into actionable insights. I thrive on crafting content strategies, optimizing paid campaigns, and collaborating across teams to drive measurable results. My hands-on experience spans SEO, analytics, and multi-channel marketing on platforms like Meta, Google, LinkedIn, and YouTube.…I am a data-driven digital marketing specialist with 3+ years of experience across performance marketing, social media, SEO and paid media. I’ve built campaigns that generate leads, boost engagement, and improve ROI by turning data into actionable insights. I thrive on crafting content strategies, optimizing paid campaigns, and collaborating across teams to drive measurable results. My hands-on experience spans SEO, analytics, and multi-channel marketing on platforms like Meta, Google, LinkedIn, and YouTube.

Anusha Bodapati

Digital Marketer, Social Media Manager, Content Creator, +4

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I am a data-driven digital marketing specialist with 3+ years of experience across performance marketing, social media, SEO and paid media. I’ve built campaigns that generate leads, boost engagement, and improve ROI by turning data into actionable insights. I thrive on crafting content strategies, optimizing paid campaigns, and collaborating across teams to drive measurable results. My hands-on experience spans SEO, analytics, and multi-channel marketing on platforms like Meta, Google, LinkedIn, and YouTube.…I am a data-driven digital marketing specialist with 3+ years of experience across performance marketing, social media, SEO and paid media. I’ve built campaigns that generate leads, boost engagement, and improve ROI by turning data into actionable insights. I thrive on crafting content strategies, optimizing paid campaigns, and collaborating across teams to drive measurable results. My hands-on experience spans SEO, analytics, and multi-channel marketing on platforms like Meta, Google, LinkedIn, and YouTube.

Available to hire

I am a data-driven digital marketing specialist with 3+ years of experience across performance marketing, social media, SEO and paid media. I’ve built campaigns that generate leads, boost engagement, and improve ROI by turning data into actionable insights.

I thrive on crafting content strategies, optimizing paid campaigns, and collaborating across teams to drive measurable results. My hands-on experience spans SEO, analytics, and multi-channel marketing on platforms like Meta, Google, LinkedIn, and YouTube.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Front Desk Executive at VHI

March 1, 2025 - Present

Supported front desk operations, provided customer support, and managed internal communications. Ensured client experience aligned with brand values, GDPR compliance, and organizational protocols. Streamlined workflows by creating and managing daily reports for operational efficiency.

Floor Staff at Southern Spices

March 1, 2025 - September 2, 2025

Delivered customer-focused service in a fast-paced environment. Adapted quickly to Irish customer preferences, guidelines, and business culture. Contributed to improved customer feedback scores by enhancing the dining experience through targeted promotions.

Social Media Specialist at Smart Interviews

December 31, 2023 - September 2, 2025

Increased user acquisition by 45% and audience engagement by 60% through content strategies and A/B testing across LinkedIn, YouTube, and Instagram. Owned go-to-market product launches by building ICP-based personas and crafting content aligning with brand messaging to drive conversions of 35%. Developed and executed a content playbook and campaign calendar for acquisition and retention, improving audience experience by 50%. Managed campaigns across Google Ads and Meta Ads, optimizing CTR, ROAS, and improving ROI by 35%. Created SEO-optimized content for landing pages and email workflows boosting lead quality and open rates by 45%. Performed content experiments and analyzed performance using GA4 and Looker Studio to generate actionable insights. Coordinated with cross-functional teams to create videos for promotional and digital campaigns.

Social Media Executive at Mojo Story

September 1, 2022 - September 2, 2025

Planned and executed editorial campaigns and content strategies for live events, seasonal promotions, and audience engagement initiatives. Collaborated on developing tone-of-voice guidelines and adapted global campaigns for local audiences, managing brand voice and tonality. Developed TikTok-style video content for YouTube and Instagram to improve engagement by 40%. Supported go-to-market initiatives and collaborated with product teams to refine messaging.

Content Editor at Sony Pictures Network

April 30, 2020 - September 2, 2025

Managed multiple YouTube channels increasing viewership by 35% within three months. Created SEO-driven titles and descriptions, improving CTR by 20%. Grew digital revenue by 50% through monetizing digital content across platforms including Instagram, TikTok, and YouTube. Created compelling editorial and commercial content improving audience retention and conversions by 35%. Managed video content creation for promotional campaigns to enhance brand voice and tone.

Floor Staff at Southern Spices

May 1, 2024 - March 1, 2025

Delivered customer-focused service in a fast-paced environment, supported store operations, and managed POS systems and checkout processes.

Social Media Specialist at Smart Interviews

September 1, 2022 - December 1, 2023

Generated qualified leads by 45% in 7 months through multi-channel performance marketing campaigns. Boosted engagement rates from 20% to 65% across Instagram, YouTube, and LinkedIn. Optimized paid media campaigns and boosted ROI by 30% through campaign optimization and performance analysis. Developed 10+ email workflows, increasing conversion rates and CTR by 25%. Enhanced brand visibility by 50% through cross-functional campaigns. Led website content revamp and produced SEO-optimized blogs, improving website ranking and organic traffic.

Social Media Executive at Mojo Story

March 1, 2021 - September 1, 2022

Created targeted content and achieved 25% platform growth in 4 months. Improved social media engagement by 35% in 3 months through targeted content strategies. Increased YouTube CTR by 40% through A/B testing and content optimization and performance analysis. Led digital promotion for campaigns and global events, supporting multi-channel marketing strategies. Managed and mentored 3+ interns, refining workflow efficiency by 50%.

Content Editor at Sony Pictures Network

June 1, 2019 - April 1, 2020

Increased the YouTube channel viewership by 30% in 2.5 months. Created SEO-optimized titles and descriptions using keyword research and improved CTR by 20%. Contributed to 50% revenue growth via digital content monetization.