Lead Creative Designer (HFC Land & IO by HFC Land) at HFC Land

Led end-to-end visual strategy across B2B digital channels. Scaled monthly social media output from 12 to 60+ assets while maintaining brand consistency across touchpoints. Conceptualized and executed 4 LinkedIn/Instagram campaigns with platform-specific tailoring, improving engagement rate from 10% to 80% and strengthening funnel performance. Created creatives generating results up to 2 lakh INR profit within a single month, demonstrating direct creative impact on revenue. Drove award recognition through creative contributions since joining, and built scalable design templates and workflows to improve turnaround time and ensure cross-channel consistency by partnering closely with marketing and strategy teams to translate goals into high-impact visual narratives.

Lead Creative Designer at HFC L (through HFC L)

Led end-to-end visual strategy across B2B digital channels for HFCL and IOB. Scaled monthly social media output from 12 to 60+ assets while maintaining brand consistency across touchpoints. Conceptualized and executed four platform-specific campaigns on LinkedIn and Instagram, improving engagement rate from 10% to 80% and strengthening funnel performance. Produced creative assets generating measurable ROI and revenue impact (2 lakh profit within a month). Built scalable design templates and workflows to reduce turnaround time and ensure cross-channel consistency in collaboration with marketing and strategy teams.

Product Designer at Park+

Expanded Figma design systems components from 40+ to 80+, improving design consistency and reducing rework. Lifted in-app story CTR from 1.8% to 4.2% (+133%) by improving UI clarity, visual hierarchy, and interaction cues. Produced 15+ motion assets to enhance micro-interactions and overall in-app experience, and created promotional motion graphics (GIFs) that increased CTR by 20%. Worked with product and engineering teams to streamline design handoff and implementation.

UXD Designer at MakeMyTrip

Delivered end-to-end UX design projects within the Commons team, driving user interaction rate improvements of 4% to 70% by identifying usability gaps and refining core reusable user flows. Reduced task completion time by 33% (5 minutes to 2.8 minutes) by identifying friction points and redesigning user flows for efficiency. Built high-fidelity prototypes aligned with existing design systems to ensure consistency. Collaborated with cross-functional teams to translate business needs into scalable UX solutions.

Worked with 10+ career coaching clients to enhance brand presence and drive up to 40% increase in audience engagement through strategic visual storytelling and content optimization. Scaled client Instagram accounts from 200 to 1,200–11,000+ followers within one month by developing cohesive, on-brand content systems and increasing average engagement per post from 20 to 150+. Delivered end-to-end brand identity systems including logos, color palettes, typography, and social media templates in a two-week turnaround, ensuring consistency across all digital touchpoints. Established scalable content frameworks and reusable design systems that reduced content creation time while maintaining high visual quality and brand consistency.

Contracted with 10+ career coaching clients to enhance brand presence and drive up to 40% increase in audience engagement through strategic visual storytelling and content optimization. Scaled client Instagram accounts from 200 to 1,200–11,000+ followers within one month by developing cohesive, brand-aligned content systems and increasing average engagement per post from 20 to 150+. Delivered end-to-end brand identity systems (logos, color palettes, typography, and social media templates) with a two-week turnaround, establishing scalable content frameworks and reusable design systems to reduce content creation time while maintaining high visual quality and brand consistency.