I am a brand designer with 3+ years in the professional field and 8+ years of software expertise, focused on brand-led, event-focused, and campaign-driven environments. I work at the intersection of strategy and visual storytelling, translating brand objectives into high-impact visuals and integrated campaign systems across digital, print, and physical touchpoints. I thrive in fast-paced, deadline-driven projects and enjoy culturally relevant campaigns for regional markets. I have designed premium packaging and visual assets for luxury perfume, beauty, and lifestyle brands, and I create brand-aligned social media and digital creatives across web, retail, and distributor channels.

Aparna Rajan

I am a brand designer with 3+ years in the professional field and 8+ years of software expertise, focused on brand-led, event-focused, and campaign-driven environments. I work at the intersection of strategy and visual storytelling, translating brand objectives into high-impact visuals and integrated campaign systems across digital, print, and physical touchpoints. I thrive in fast-paced, deadline-driven projects and enjoy culturally relevant campaigns for regional markets. I have designed premium packaging and visual assets for luxury perfume, beauty, and lifestyle brands, and I create brand-aligned social media and digital creatives across web, retail, and distributor channels.

Available to hire

I am a brand designer with 3+ years in the professional field and 8+ years of software expertise, focused on brand-led, event-focused, and campaign-driven environments. I work at the intersection of strategy and visual storytelling, translating brand objectives into high-impact visuals and integrated campaign systems across digital, print, and physical touchpoints. I thrive in fast-paced, deadline-driven projects and enjoy culturally relevant campaigns for regional markets. I have designed premium packaging and visual assets for luxury perfume, beauty, and lifestyle brands, and I create brand-aligned social media and digital creatives across web, retail, and distributor channels.

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Language

English
Fluent
Malayalam
Fluent

Work Experience

Production Team Lead - Graphics at Skeidar Living International
May 1, 2024 - December 31, 2025
Acted as visual guardian for a premium international furniture brand, ensuring consistency across digital, print, and marketing channels. Led and mentored a team of designers, improving output quality and turnaround efficiency. Designed high-impact creatives for social media, digital advertising, email marketing, and print campaigns. Developed layouts for magazines, catalogues, brochures, and online visual assets. Optimized production workflows, reducing downtime and improving delivery timelines. Collaborated with marketing and leadership teams to align visuals with brand strategy and audience expectations.
Multimedia Designer at Luxury Concept Perfumes
November 1, 2023 - May 31, 2024
Designed and produced brand visuals for luxury perfume campaigns, including packaging, digital assets, and social media creatives. Collaborated with marketing to ensure brand-consistent campaigns across channels and supported concept development for seasonal collections.
Lead Designer at Visual Connections, Digital Marketing Agency
June 1, 2022 - July 31, 2023
Led a design team across multiple client accounts and sub-brands. Created digital marketing visuals, including social media posts, ad creatives, and campaign assets. Collaborated with marketing strategists to strengthen brand storytelling. Delivered end-to-end website UI/UX experiences, ensuring usability and visual consistency across platforms. Managed end-to-end visual design across magazine layouts, client ads, social media campaigns, pitch decks, brand identities, and landing pages. Structured complex content into clean, high-conversion visual systems while managing multiple projects independently.

Education

Professional Diploma in Multimedia at SMART Media College, Kerala, India
April 12, 2017 - May 7, 2019
Bachelor of Degree at Calicut University
May 16, 2026 - February 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods, Travel & Hospitality, Manufacturing