Available to hire
I am Aparna Hegde, a digital marketing and media leader based in Geneva with 16 years of international experience building and scaling brands. I partner with startups and global teams to define growth-oriented digital strategies, drive ROI through data-driven paid media, and lead cross-functional collaboration across agencies, markets, and internal stakeholders. My work emphasizes brand consistency, market relevance, and measurable impact, from influencer programs to global media guidelines and site transformations. I am passionate about blending consumer insights with creative execution to deliver sustainable growth.
Over the years, I have led global digital marketing, media, and influencer efforts for luxury brands and consumer beauty across multiple regions. I thrive on building high-performing teams, negotiating strategic partnerships, and delivering results that matter for the business and the consumer experience.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Hindi
Fluent
Work Experience
Global Digital Marketing Senior Manager (Fixed Term Contract) at Wella
February 29, 2024 - September 3, 2025Led digital marketing activities focused on brand building and lead generation. Developed and implemented influencer marketing and content strategies targeting younger and diverse audiences, leveraging micro-influencers and user-generated content at scale. Managed global digital and media agency relationships to ensure strategic alignment and ROI-driven campaign execution. Led a strategic project to revamp the global Brand.com platform, improving the user interface and user experience for enhanced consumer engagement.
Freelance Digital Marketing Consultant at Self employed
August 31, 2023 - September 3, 2025Provided strategic consulting on digital marketing, paid media, and performance marketing across B2C and B2B industries. Led agency contract negotiations and operational model setups.
Digital, Media & Influencer Director, Global Travel Retail at Coty Inc.
November 30, 2020 - September 3, 2025Built digital marketing and integrated communication strategies for Coty Travel Retail worldwide. Devised social media and influencer strategies to improve brand visibility and positioning. Owned global media agency relationships and negotiated contracts to maximize ROI. Managed a team of four across digital, media, and influencer marketing functions.
Digital, Media & Influencer Lead - CB Europe Distributor Markets at Coty Inc.
June 30, 2020 - September 3, 2025Developed and led digital, media, and influencer strategies for the Consumer Beauty Europe distributor market division spanning over 12 brands and 26 markets. Led media strategy transformation from offline-heavy to digital-first approach. Established social media and influencer marketing channels targeting younger and diverse audiences. Built an in-house content team to drive social media growth and feed content across platforms. Conducted quarterly business reviews to evaluate paid media performance and refine strategies.
Senior Digital Brand Marketing Manager at Triumph Intertrade AG
August 31, 2016 - September 3, 2025Developed, planned, and coordinated annual digital marketing and paid media plans aligned with the global marketing plan. Managed global search strategies, media contracts, and agency partnerships to enhance brand visibility. Led and executed video and photo shoots for global digital campaigns. Implemented a digital analytics framework to optimize paid media performance. Managed a team of three digital project managers.
Digital Presence Delivery Lead for Procter & Gamble at Accenture Services
August 31, 2014 - September 3, 2025Provided strategic consulting to P&G marketing teams for management of digital marketing and communication platforms. Led SEM, SEO, and paid media strategy execution at a European regional level. Responsible for global web strategy and operations for 112 websites in 29 languages across 98 countries, including e-marketing, mobile, ecommerce, and social media. Coordinated with external agencies and internal stakeholders across global, regional, and local brand teams for digital project successes.
Global Digital Product Launch Manager for Dell Inc. at eClerx Services
January 1, 2010 - September 3, 2025Led global online product launch campaigns for Dell across brand websites. Responsible for project scheduling, resource engagement, meetings, status reporting, change control, issue tracking, and documenting best practices.
Wella Global Digital Marketing Senior Manager (Fixed Term Contract) at Wella
February 29, 2024 - September 3, 2025Led digital marketing activities focusing on brand building and lead generation. Developed and executed influencer marketing and content strategies to drive engagement and conversions among younger and diverse audiences, leveraging micro-influencers and user-generated content. Managed global digital and media agency relationships ensuring strategic alignment and ROI-driven campaign execution. Led the global Brand.com revamp project to improve user interface and user experience.
Freelance Digital Marketing Consultant
August 31, 2023 - September 3, 2025Provided strategic consulting on digital marketing, paid media, and performance marketing for B2C and B2B industries. Led agency contract negotiations and operational model setups.
Digital, Media & Influencer Director, Global Travel Retail at Coty Inc.
November 30, 2020 - September 3, 2025Developed digital marketing and integrated communication strategy globally for Coty Travel Retail. Created social media and influencer strategies to improve brand visibility and positioning. Managed global media contracts and agency relationships, achieving significant cost savings. Led and managed a team of 4 across Digital, Media, and Influencer domains.
Digital, Media & Influencer Lead- CB Europe Distributor Markets at Coty Inc.
June 30, 2020 - September 3, 2025Developed and led digital, media, and influencer strategies for Consumer Beauty division across 26 European markets and 12+ brands. Transitioned media strategies from offline-heavy to digital-first. Built social media and influencer marketing strategies from scratch to engage younger audiences. Established in-house content team to drive social media growth and content distribution. Conducted quarterly business reviews for performance tracking and strategy refinement.
Sr. Digital Brand Marketing Manager at Triumph Intertrade AG
August 31, 2016 - September 3, 2025Planned and coordinated annual digital marketing and paid media plans aligned with global marketing. Managed global search strategies, media contracts, and agency partnerships to enhance brand visibility. Led video and photo shoots for global digital campaigns. Implemented digital analytics frameworks to optimize paid media. Supervised a team of 3 Digital Project Managers.
Digital Presence Delivery Lead for Procter & Gamble at Accenture Services
August 31, 2014 - September 3, 2025Provided strategic consulting for P&G marketing teams managing digital marketing and communication platforms. Led SEM, SEO, and paid media strategy execution at the European regional level. Managed global web strategy and operations across 112 websites in 29 languages covering 98 countries. Coordinated with internal stakeholders and external agencies for successful digital project delivery.
Global Digital Product Launch Manager for Dell Inc. at eClerx Services
January 1, 2010 - September 3, 2025Led global online product launch campaigns for Dell across their brand websites. Managed project scheduling, resource engagement, meetings, status reporting, change control, and issue tracking. Documented best practices for product launch campaigns.
Digital Marketing Consultant (Self-employed) at Self-employed / Independent Consultant
September 1, 2024 - PresentPartner with start-ups and B2B/B2C companies to design and execute growth-focused digital marketing and media strategies. Expertise includes digital marketing & media strategy, website management, e-commerce strategy, social media & search strategy, and strong project management. Key achievement: developed a digital & channel strategy for a teen intimate apparel brand, scaling revenue by 30% in 8 months.
Senior Manager, Global Digital Marketing (Fixed Term Contract) at Wella
September 1, 2023 - February 29, 2024Led digital marketing activities for brand building and lead generation. Developed and implemented influencer marketing and content strategies to drive engagement and conversion among younger, diverse audiences; managed global digital & media agency relationships for ROI-driven campaign execution. Led the global Brand.com revamp for better UI/UX.
Digital & Integrated Media Consultant at Freelance
February 1, 2022 - August 31, 2023Provided strategic consulting on digital marketing, paid media, and performance marketing for B2C and B2B. Led agency contract negotiations and operational model setups.
Digital, Media & Influencer Lead - CB Europe Distributor Markets at Coty / Europe Distributor Markets
April 1, 2017 - June 30, 2020Developed and led digital, media & influencer strategies for Consumer Beauty across 12+ brands and 26 markets; transformed media strategy from offline-heavy to digital-first; led annual media briefings; built social media & influencer marketing strategies; conducted digital & media workshops; tracked performance via QBRs; secured high-performing global partners.
Sr. Digital Brand Marketing Manager at Triumph Intertrade AG
February 1, 2015 - August 31, 2016Developed and coordinated annual digital marketing and paid media initiatives; devised paid search strategy; implemented digital analytics; led photo/video shoots; managed global agency relationships with Google and Meta; supervised a team of 3.
Digital Presence Delivery Lead for Procter & Gamble at Accenture Services
January 1, 2010 - August 31, 2014Provided strategic consulting to P&G Marketing on digital platforms; led SEM, SEO and paid media strategy at Europe regional level; managed global web strategy and operations across 112 websites in 29 languages across 98 countries; coordinated with external agencies and internal stakeholders for digital project success.
Global Digital Product Launch Manager at eClerx Services (for Dell Inc.)
January 1, 2008 - December 31, 2010Led global online product launch campaigns for Dell across brand websites; managed project schedules, resources, status, change control, issue tracking and documented best practices.
Education
Executive MBA at Mumbai University
June 1, 2009 - June 30, 2011Bachelor of Engineering - Electronics at Mumbai University
June 1, 2001 - June 30, 2005Qualifications
Executive MBA
January 11, 2030 - January 1, 2011B.E (Bachelor of Engineering - Electronics)
January 11, 2030 - January 1, 2005Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Wholesale & Distribution, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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