I am Aparna Hegde, a digital marketing and media leader with 16 years of international experience building brands and driving growth through data-driven paid media, influencer partnerships, and integrated campaigns.

About

I am Aparna Hegde, a digital marketing and media leader with 16 years of international experience building brands and driving growth through data-driven paid media, influencer partnerships, and integrated campaigns.

I excel at turning consumer insights into strategy, leading cross-functional teams and agency partnerships, and delivering measurable ROI across global markets.

  • 18 years' experience
  • Joined September 2025

Industry experience

  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Wholesale & Distribution
  • Software & Internet

Work experience· 30 roles

Self-employed Digital Marketing- Independent Consultant · Self-employed / Independent ConsultantSep 2024 – Present · 2 yrs 3 mos

Partnering with start-ups and B2B/B2C companies to design and execute growth-focused digital marketing and media strategies. Expertise covers digital marketing & media strategy, website management, eCommerce strategy, social media & search strategy, and strong project management skills. Key achievement: developed digital & channel strategy for a teen intimate apparel brand, scaling revenue by 30% in 8 months.

Independent Digital Marketing Consultant · Self-employed / Independent ConsultantSep 2024 – Present · 2 yrs 3 mos

Partnering with start-ups and B2B/B2C companies to design and execute growth-focused digital marketing and media strategies. Expertise covers- Digital Marketing & media strategy, website management, Ecommerce strategy, Social Media & Search strategy & project management skills.

Digital Marketing Consultant (Self-employed) · Self-employed / Independent ConsultantSep 2024 – Present · 2 yrs 3 mos

Partner with start-ups and B2B/B2C companies to design and execute growth-focused digital marketing and media strategies. Expertise includes digital marketing & media strategy, website management, e-commerce strategy, social media & search strategy, and strong project management. Key achievement: developed a digital & channel strategy for a teen intimate apparel brand, scaling revenue by 30% in 8 months.

Wella Global Digital Marketing Senior Manager (Fixed Term Contract) · WellaFeb 2024 – Sep 2025 · 1 yr 8 mos
Global Digital Marketing Senior Manager (Fixed Term Contract) · WellaFeb 2024 – Sep 2025 · 1 yr 8 mos
Global Digital Marketing Senior Manager (Fixed Term Contract) · WellaSep 2023 – Feb 2024 · 6 mos
Senior Manager, Global Digital Marketing (Fixed Term Contract) · WellaSep 2023 – Feb 2024 · 6 mos
Freelance Digital Marketing ConsultantAug 2023 – Sep 2025 · 2 yrs 2 mos

Education· 8

Executive MBA · Mumbai University2009 – 2011
Bachelor of Engineering - Electronics · Mumbai University2001 – 2005
Executive MBA · Mumbai University2030 – 2011
Bachelor of Engineering (Electronics) · Mumbai University2030 – 2005

Certifications and awards

Executive MBA2030 – 2011
B.E (Bachelor of Engineering - Electronics)2030 – 2005

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