Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Aparna Panda, a growth marketing specialist with 8 years of experience helping startups and brands scale user acquisition and optimize paid media across Google, Meta, TikTok, and other platforms. I love turning data into action, building scalable campaigns, and collaborating with cross-functional teams to hit ambitious ROAS targets while keeping CAC in check. Outside of work, I’m always exploring new marketing tech and evolving strategies.…Hi, I’m Aparna Panda, a growth marketing specialist with 8 years of experience helping startups and brands scale user acquisition and optimize paid media across Google, Meta, TikTok, and other platforms. I love turning data into action, building scalable campaigns, and collaborating with cross-functional teams to hit ambitious ROAS targets while keeping CAC in check. Outside of work, I’m always exploring new marketing tech and evolving strategies.

Aparna Panda

Growth Marketer, Marketing Strategist, Marketing Analyst, +2





Hi, I’m Aparna Panda, a growth marketing specialist with 8 years of experience helping startups and brands scale user acquisition and optimize paid media across Google, Meta, TikTok, and other platforms. I love turning data into action, building scalable campaigns, and collaborating with cross-functional teams to hit ambitious ROAS targets while keeping CAC in check. Outside of work, I’m always exploring new marketing tech and evolving strategies.…Hi, I’m Aparna Panda, a growth marketing specialist with 8 years of experience helping startups and brands scale user acquisition and optimize paid media across Google, Meta, TikTok, and other platforms. I love turning data into action, building scalable campaigns, and collaborating with cross-functional teams to hit ambitious ROAS targets while keeping CAC in check. Outside of work, I’m always exploring new marketing tech and evolving strategies.

Available to hire

Hi, I’m Aparna Panda, a growth marketing specialist with 8 years of experience helping startups and brands scale user acquisition and optimize paid media across Google, Meta, TikTok, and other platforms.

I love turning data into action, building scalable campaigns, and collaborating with cross-functional teams to hit ambitious ROAS targets while keeping CAC in check. Outside of work, I’m always exploring new marketing tech and evolving strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Growth Marketing Manager at My11 Circle

March 31, 2025 - March 31, 2025

Managed a user acquisition budget and growth initiatives for a fantasy sports platform, partnering with Google and Meta to drive marketing-qualified leads and optimize ROAS. Coordinated cross-channel campaigns and analytics to improve profitability and retention.

Growth Marketing Manager (Contract) at Hit Wicket Cricket Game 2025

June 30, 2025 - June 30, 2025

Coached the internal marketing team on Meta and Google ads, measurement, and creative testing strategy; helped reduce break-even periods from about 360 days to 180–270 days by optimizing campaigns.

Growth / UA Manager at Triple Tap Games

April 14, 2025 - April 14, 2025

Kick-started user acquisition efforts and scaled ad campaigns with profitability in 5 weeks on Meta and Google; managed MMP, events, SKAdNetwork setup, and tested multiple campaign types and optimizations.

Performance Marketing Lead at Temple App

August 1, 2024 - November 14, 2025

Launched performance marketing initiatives on Google and Meta, achieving CPI of $0.60–$1; tracked in-app user journeys, implemented in-app growth hacks, and set up relevant SKDs.

Growth Marketing Manager at Hello Sugar

April 1, 2025 - April 1, 2025

Led lead generation using Meta, Google (Search), TikTok, and Snapchat ads; reduced cost per booking by 30–40% across platforms by implementing effective tracking using pixels and Google Tag Manager.

Growth Marketing Manager at ChiChi Foods

August 1, 2024 - November 14, 2025

Scaled Meta and Google ads from $60/day to $600/day; boosted ROAS from ~0.6 to ~3.0 and CAC to around $12.2; tested landing pages, offers, and creative strategies; launched ChiChi in 158 Target stores and achieved 70% more volume in test stores vs controls.

Senior Marketing Communications (B2B) at Tata Motors Limited

July 1, 2018 - January 31, 2021

Managed a budget of $1.2 million for user acquisition and brand building on Google Search, Display, YouTube, and Meta to generate marketing-qualified leads for dealership partnerships.