Aparna Panda
Hi, I’m Aparna Panda, a growth marketing specialist with 8 years of experience helping startups and brands scale user acquisition and optimize paid media across Google, Meta, TikTok, and other platforms.
About
Hi, I’m Aparna Panda, a growth marketing specialist with 8 years of experience helping startups and brands scale user acquisition and optimize paid media across Google, Meta, TikTok, and other platforms.
I love turning data into action, building scalable campaigns, and collaborating with cross-functional teams to hit ambitious ROAS targets while keeping CAC in check. Outside of work, I’m always exploring new marketing tech and evolving strategies.
- 3 years' experience
- Joined September 2025
Skills· 10
Languages
- EnglishFluent
- HindiFluent
Industry experience
- Gaming
- Software & Internet
- Media & Entertainment
- Consumer Goods
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Work experience· 7 roles
Coached the internal marketing team on Meta and Google ads, measurement, and creative testing strategy; helped reduce break-even periods from about 360 days to 180–270 days by optimizing campaigns.
Kick-started user acquisition efforts and scaled ad campaigns with profitability in 5 weeks on Meta and Google; managed MMP, events, SKAdNetwork setup, and tested multiple campaign types and optimizations.
Led lead generation using Meta, Google (Search), TikTok, and Snapchat ads; reduced cost per booking by 30–40% across platforms by implementing effective tracking using pixels and Google Tag Manager.
Education
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