Hi, I’m Peter Ayeni, a brand identity designer focused on crafting cohesive visual systems for startups and growing brands. I blend brand strategy with expressive design to deliver logos, typography, and brand guidelines that feel authentic and scalable across digital platforms. I work remotely with international clients, translating strategy into visuals that connect emotionally with audiences. I’m passionate about empowering brands through clear design systems and collaborative processes. When I’m not sketching logos, I enjoy exploring color psychology, motion graphics, and storytelling to help brands stand out in competitive markets.

Hi, I’m Peter Ayeni, a brand identity designer focused on crafting cohesive visual systems for startups and growing brands. I blend brand strategy with expressive design to deliver logos, typography, and brand guidelines that feel authentic and scalable across digital platforms. I work remotely with international clients, translating strategy into visuals that connect emotionally with audiences. I’m passionate about empowering brands through clear design systems and collaborative processes. When I’m not sketching logos, I enjoy exploring color psychology, motion graphics, and storytelling to help brands stand out in competitive markets.

Available to hire

Hi, I’m Peter Ayeni, a brand identity designer focused on crafting cohesive visual systems for startups and growing brands. I blend brand strategy with expressive design to deliver logos, typography, and brand guidelines that feel authentic and scalable across digital platforms. I work remotely with international clients, translating strategy into visuals that connect emotionally with audiences.
I’m passionate about empowering brands through clear design systems and collaborative processes. When I’m not sketching logos, I enjoy exploring color psychology, motion graphics, and storytelling to help brands stand out in competitive markets.

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Language

English
Fluent

Work Experience

Brand Identity Designer (Freelance) at Matts
January 1, 2024 - November 11, 2025
Designed and delivered visual identities for 25+ remote clients across tech, fashion, beauty, and digital services. Collaborated with cross-cultural teams in the U.S., U.K., and Africa via Zoom and Slack to align creative vision and brand goals. Created comprehensive brand guidelines and logo systems, improving client brand consistency and recognition. Supported clients through remote strategy sessions and creative direction presentations.
Junior Graphic Designer (Hybrid Role) at Explicit Studio 9
December 1, 2023 - December 1, 2023
Assisted in remote rebranding projects for clients during hybrid work settings. Aided in developing visual rebranding for 5 local companies, improving brand recall by 30%. Supported digital campaigns and print design materials for brand launches. Worked closely with senior designers through Zoom and Google Workspace for project management. Presented design concepts to clients and adapted designs based on feedback.

Education

BSc at National Open University, Abeokuta
January 11, 2030 - January 1, 2019
BSc in Mass Communication (Second Class Lower) at National Open University, Abeokuta
January 11, 2030 - January 1, 2019

Qualifications

Graphic Design Academy
January 11, 2030 - November 11, 2025
Explicit Studio 9 Award
January 11, 2030 - November 11, 2025
Bachelor of Design Course
February 12, 2019 - November 11, 2022

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    uniE621 Valiant Travel Agency brand identity. Full case studies on my Behance portfolio
    Valiant is a modern travel agency specializing in air transport and flight bookings. The brand connects travelers to affordable destinations across the world and ensures a smooth, easy booking process through its dedicated staff in every location. The brand’s purpose is to make air travel accessible, comfortable, and reliable for everyone whether for business, leisure, or adventure. Valiant stands as a trusted partner that simplifies the journey from dream to destination. Problem Statement Despite offering a quality travel experience and affordable air solutions, Valiant lacks a distinctive brand identity that communicates its promise of comfort, reliability, and affordability . The design must solve the problem of our brand perception by creating a visual mark that captures the brand’s essence of motion, light, and connectivity while appealing to our broad audience range. Solution The idea began with the thought the moment when a plane takes off. I translated that feeling into geometric chevron shapes, angled forward and upward. These forms instantly communicated motion, progress, and connectivity, reflecting what Valiant truly stands for: movement with purpose. Every angle, every edge was intentional. The upward rhythm of the logo mirrors an aircraft’s ascent symbolizing reliable, progress, and motion. It tells travelers, “We’re ready to take you anywhere, safely and affordably.” The warm orange adds life and visibility, while its balance with cooler tones reflects comfort and trust the core of Valiant’s experience. Through this logo, Valiant’s identity now visually tells its story one of motion, reliability, and connection. Let’s create something that represents your brand’s story and purpose. 📩 https://www.twine.net/signin DM me let’s talk about your project!. LogoDesign BrandDesigner GraphicDesign LogoDesigners BrandIdentity TravelBrand CreativeStudio ModernLogo AirlineBranding DesignInspiration
    uniE621 Airline Flight Travel Agency
    Valiant is a modern travel agency specializing in air transport and flight bookings. The brand connects travelers to affordable destinations across the world and ensures a smooth, easy booking process through its dedicated staff in every location. The brand’s purpose is to make air travel accessible, comfortable, and reliable for everyone whether for business, leisure, or adventure. Valiant stands as a trusted partner that simplifies the journey from dream to destination. Problem Statement Despite offering a quality travel experience and affordable air solutions, Valiant lacks a distinctive brand identity that communicates its promise of comfort, reliability, and affordability . The design must solve the problem of our brand perception by creating a visual mark that captures the brand’s essence of motion, light, and connectivity while appealing to our broad audience range. Solution The idea began with the thought the moment when a plane takes off. I translated that feeling into geometric chevron shapes, angled forward and upward. These forms instantly communicated motion, progress, and connectivity, reflecting what Valiant truly stands for: movement with purpose. Every angle, every edge was intentional. The upward rhythm of the logo mirrors an aircraft’s ascent symbolizing reliable, progress, and motion. It tells travelers, “We’re ready to take you anywhere, safely and affordably.” The warm orange adds life and visibility, while its balance with cooler tones reflects comfort and trust the core of Valiant’s experience. Through this logo, Valiant’s identity now visually tells its story one of motion, reliability, and connection. Let’s create something that represents your brand’s story and purpose. 📩 https://www.twine.net/signin DM me let’s talk about your project!. LogoDesign BrandDesigner GraphicDesign LogoDesigners BrandIdentity TravelBrand CreativeStudio
    uniE621 Syparo perfume and cosmetics Brand identity
    Spayro is a contemporary luxury perfume house that redefines how scent expresses identity and emotion. Rooted in the philosophy that fragrance is more than aroma it’s memory, culture, and confidence woven together, the brand curates bold, timeless perfumes inspired by African heritage and global sophistication. Syparo logo was inspired by the intimate moment when you gift someone a bouquet of roses and they close their eyes to breathe in its aroma. That fleeting feeling warmth, affection, and elegance became the foundation of the design. I wanted the logo to visually capture how fragrance moves: how scent spreads softly through the air, how it lingers, and how it connects hearts through memory. The symbol takes its form from a blooming rose, abstracted into geometric petals that radiate outward representing how every drop of perfume expands to fill space with emotion and sophistication. Just like the rose that inspired it, Syparo stands for beauty that spreads, love that lasts, and luxury that speaks without words. The logo is constructed from six elongated hexagonal shapes arranged in a circular rhythm, creating a harmonious bloom like structure. Each form points outward from a subtle central void symbolizing the mystery and depth that every fragrance carries within. The hexagonal geometry shapes reflects precision, and balance essential qualities of high end perfumery and cosmetic formulation. The radial symmetry conveys harmony, timelessness, and unity qualities found in nature’s most perfect creations, from petals to snowflakes. The negative space at the center embodies the scent’s invisible power unseen, yet deeply felt. Together, these shapes form a modern floral abstraction, merging nature’s elegance with minimalist sophistication the essence of a luxury perfume house.😊 New project or rebrand ? Send me a DM let discuss about the solution. BrandDesigner LuxuryBrandDesign CosmeticBranding PerfumePackagingDes
    uniE621 Syparo Brand identity
    Spayro is a contemporary luxury perfume house that redefines how scent expresses identity and emotion. Rooted in the philosophy that fragrance is more than aroma it’s memory, culture, and confidence woven together, the brand curates bold, timeless perfumes inspired by African heritage and global sophistication. Syparo logo was inspired by the intimate moment when you gift someone a bouquet of roses and they close their eyes to breathe in its aroma. That fleeting feeling warmth, affection, and elegance became the foundation of the design. I wanted the logo to visually capture how fragrance moves: how scent spreads softly through the air, how it lingers, and how it connects hearts through memory. The symbol takes its form from a blooming rose, abstracted into geometric petals that radiate outward representing how every drop of perfume expands to fill space with emotion and sophistication. Just like the rose that inspired it, Syparo stands for beauty that spreads, love that lasts, and luxury that speaks without words. The logo is constructed from six elongated hexagonal shapes arranged in a circular rhythm, creating a harmonious bloom like structure. Each form points outward from a subtle central void symbolizing the mystery and depth that every fragrance carries within. The hexagonal geometry shapes reflects precision, and balance essential qualities of high end perfumery and cosmetic formulation. The radial symmetry conveys harmony, timelessness, and unity qualities found in nature’s most perfect creations, from petals to snowflakes. The negative space at the center embodies the scent’s invisible power unseen, yet deeply felt. Together, these shapes form a modern floral abstraction, merging nature’s elegance with minimalist sophistication the essence of a luxury perfume house.😊 New project or rebrand ? Send me a DM let discuss about the solution. BrandDesigner LuxuryBrandDesign CosmeticBranding PerfumePackagingDes
    uniE621 Syparo Perfume and cosmetics brand identity
    Spayro is a contemporary luxury perfume house that redefines how scent expresses identity and emotion. Rooted in the philosophy that fragrance is more than aroma it’s memory, culture, and confidence woven together, the brand curates bold, timeless perfumes inspired by African heritage and global sophistication. Syparo logo was inspired by the intimate moment when you gift someone a bouquet of roses and they close their eyes to breathe in its aroma. That fleeting feeling warmth, affection, and elegance became the foundation of the design. I wanted the logo to visually capture how fragrance moves: how scent spreads softly through the air, how it lingers, and how it connects hearts through memory. The symbol takes its form from a blooming rose, abstracted into geometric petals that radiate outward representing how every drop of perfume expands to fill space with emotion and sophistication. Just like the rose that inspired it, Syparo stands for beauty that spreads, love that lasts, and luxury that speaks without words. The logo is constructed from six elongated hexagonal shapes arranged in a circular rhythm, creating a harmonious bloom like structure. Each form points outward from a subtle central void symbolizing the mystery and depth that every fragrance carries within. The hexagonal geometry shapes reflects precision, and balance essential qualities of high end perfumery and cosmetic formulation. The radial symmetry conveys harmony, timelessness, and unity qualities found in nature’s most perfect creations, from petals to snowflakes. The negative space at the center embodies the scent’s invisible power unseen, yet deeply felt. Together, these shapes form a modern floral abstraction, merging nature’s elegance with minimalist sophistication the essence of a luxury perfume house.😊 Illustrator branding BrandDesigner LuxuryBrandDesign CosmeticBranding PerfumePackagingDes