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Hi, I’m Apoorva Rai, a CRO & Experimentation Lead with 4.5 years of e‑commerce optimization experience across Shopify, VWO, and Google Analytics. I partner with DTC brands and B2B teams to lift conversions and revenue through structured experiments, funnel improvements, and data‑driven UX optimizations. I’ve led 10–12 targeted experiments monthly, conducted 50+ CRO diagnostic audits, and helped brands achieve CVR uplifts of 14–15% and revenue growth of ~20% through large‑scale A/B tests. I enjoy collaborating with product, design, and analytics to translate insights into scalable on‑site changes, post‑purchase flows, and proactive experimentation culture.…Hi, I’m Apoorva Rai, a CRO & Experimentation Lead with 4.5 years of e‑commerce optimization experience across Shopify, VWO, and Google Analytics. I partner with DTC brands and B2B teams to lift conversions and revenue through structured experiments, funnel improvements, and data‑driven UX optimizations. I’ve led 10–12 targeted experiments monthly, conducted 50+ CRO diagnostic audits, and helped brands achieve CVR uplifts of 14–15% and revenue growth of ~20% through large‑scale A/B tests. I enjoy collaborating with product, design, and analytics to translate insights into scalable on‑site changes, post‑purchase flows, and proactive experimentation culture.

Apoorva Rai

Growth Marketer, UX Designer, UI Designer, +2

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Hi, I’m Apoorva Rai, a CRO & Experimentation Lead with 4.5 years of e‑commerce optimization experience across Shopify, VWO, and Google Analytics. I partner with DTC brands and B2B teams to lift conversions and revenue through structured experiments, funnel improvements, and data‑driven UX optimizations. I’ve led 10–12 targeted experiments monthly, conducted 50+ CRO diagnostic audits, and helped brands achieve CVR uplifts of 14–15% and revenue growth of ~20% through large‑scale A/B tests. I enjoy collaborating with product, design, and analytics to translate insights into scalable on‑site changes, post‑purchase flows, and proactive experimentation culture.…Hi, I’m Apoorva Rai, a CRO & Experimentation Lead with 4.5 years of e‑commerce optimization experience across Shopify, VWO, and Google Analytics. I partner with DTC brands and B2B teams to lift conversions and revenue through structured experiments, funnel improvements, and data‑driven UX optimizations. I’ve led 10–12 targeted experiments monthly, conducted 50+ CRO diagnostic audits, and helped brands achieve CVR uplifts of 14–15% and revenue growth of ~20% through large‑scale A/B tests. I enjoy collaborating with product, design, and analytics to translate insights into scalable on‑site changes, post‑purchase flows, and proactive experimentation culture.

Available to hire

Hi, I’m Apoorva Rai, a CRO & Experimentation Lead with 4.5 years of e‑commerce optimization experience across Shopify, VWO, and Google Analytics. I partner with DTC brands and B2B teams to lift conversions and revenue through structured experiments, funnel improvements, and data‑driven UX optimizations.

I’ve led 10–12 targeted experiments monthly, conducted 50+ CRO diagnostic audits, and helped brands achieve CVR uplifts of 14–15% and revenue growth of ~20% through large‑scale A/B tests. I enjoy collaborating with product, design, and analytics to translate insights into scalable on‑site changes, post‑purchase flows, and proactive experimentation culture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

CRO & Experimentation Lead at WeWork India

July 1, 2025 - Present

Lead CRO across the B2B portfolio, overseeing on-site testing, funnel optimization, and post-click experiences. Collaborate closely with UX, product and marketing teams to implement scalable experimentation programs and measurable revenue growth.

Web Site Optimization Specialist at Zinus Inc.

July 1, 2024 - June 30, 2025

Led CRO across 10+ DTC brands per month; delivered 14-15% CVR uplift and ~20% revenue growth through large-scope A/B tests. Conducted 50+ CRO diagnostic audits and executed full-page and major section changes informed by UX heuristics.

Conversion Rate Optimization Specialist at The Commerce Shop (Agency)

September 1, 2021 - June 30, 2024

Built and executed CRO strategies for multiple client sites (Shopify, BigCommerce, WordPress); planned and ran numerous A/B tests; delivered actionable insights from UX heuristics and analytics to improve conversions.