1/2026 – Present Mumbai Digital Marketing Executive Discover Pilgrim Performance Marketing Specialist - Meta Ads •Execute & optimize Meta campaigns: setup/management across objectives, ad sets, creatives, targeting, budgets, and A/B testing. •Analyze key metrics (ROAS, CPA, CTR, CPM, etc.), identify optimization opportunities in targeting/creatives/placements, and improve funnel performance. •Create daily/weekly/monthly reports tracking spend vs. budgets, KPIs, trends, wins, and proactive recommendations. •Collaborate with Creative, Content, Performance Marketing, and Leadership teams for seamless planning, execution, reviews, and brainstorming. 09/2024 – 10/2026 Mumbai Digital Marketing Executive | Automotive & Allied Sectors (Audi, MG, Hyundai, Kia, Mahindra, Krishiv Insurance, Thinkaz Aftersales) Audi Mumbai West • Developed and executed full-funnel paid media campaigns across Google Ads (Search,Display, YouTube) and Meta platforms (Facebook, Instagram) focused on lead generation and ROI maximization. • Conducted extensive keyword research and audience segmentation to drive highly relevant traffic and improve conversion rates. • Managed daily campaign performance monitoring using key metrics (CTR, CVR, CPA, ROAS) and optimized ad creatives, copy and targeting through systematic A/B testing for continuous improvement. • Planned, launched, and optimized multi-brand marketing campaigns with aligned marketing and business goals. • Managed a monthly performance marketing budget of ₹24 lakhs across multiple digital channels to drive optimized ROI • Used analytics and attribution tools including Google Dashboard, Meta Dashboard and Meta Insights for deep campaign performance tracking and reporting actionable insights. • Allocated and managed campaign budgets effectively to ensure cost-efficient media spend and paced optimizations. • Collaborated closely with creative teams to develop comprehensive creative briefs, ensuring timely delivery and follow-up on production. Crafted detailed briefs with clear objectives, audience insights, and reference images to align creatives with campaign goals and deadlines. • Social Media Marketing: Planning, managing, and posting content across platformsfor Audi, Hyundai, Mahindra, MG, Krishiv Insurance , Thinkarz Aftersales and Kia to grow engagement and enhance brand visibility. • Conducted market research to analyze competitive landscape, audience behavior and emerging industry trends to inform strategy and campaign direction. • Provided feedback to design and content teams to enhance creative effectiveness and campaign results. • Stayed abreast of latest platform updates, digital marketing trends 08/2023 – 09/2024 Mumbai Production Executive…1/2026 – Present Mumbai Digital Marketing Executive Discover Pilgrim Performance Marketing Specialist - Meta Ads •Execute & optimize Meta campaigns: setup/management across objectives, ad sets, creatives, targeting, budgets, and A/B testing. •Analyze key metrics (ROAS, CPA, CTR, CPM, etc.), identify optimization opportunities in targeting/creatives/placements, and improve funnel performance. •Create daily/weekly/monthly reports tracking spend vs. budgets, KPIs, trends, wins, and proactive recommendations. •Collaborate with Creative, Content, Performance Marketing, and Leadership teams for seamless planning, execution, reviews, and brainstorming. 09/2024 – 10/2026 Mumbai Digital Marketing Executive | Automotive & Allied Sectors (Audi, MG, Hyundai, Kia, Mahindra, Krishiv Insurance, Thinkaz Aftersales) Audi Mumbai West • Developed and executed full-funnel paid media campaigns across Google Ads (Search,Display, YouTube) and Meta platforms (Facebook, Instagram) focused on lead generation and ROI maximization. • Conducted extensive keyword research and audience segmentation to drive highly relevant traffic and improve conversion rates. • Managed daily campaign performance monitoring using key metrics (CTR, CVR, CPA, ROAS) and optimized ad creatives, copy and targeting through systematic A/B testing for continuous improvement. • Planned, launched, and optimized multi-brand marketing campaigns with aligned marketing and business goals. • Managed a monthly performance marketing budget of ₹24 lakhs across multiple digital channels to drive optimized ROI • Used analytics and attribution tools including Google Dashboard, Meta Dashboard and Meta Insights for deep campaign performance tracking and reporting actionable insights. • Allocated and managed campaign budgets effectively to ensure cost-efficient media spend and paced optimizations. • Collaborated closely with creative teams to develop comprehensive creative briefs, ensuring timely delivery and follow-up on production. Crafted detailed briefs with clear objectives, audience insights, and reference images to align creatives with campaign goals and deadlines. • Social Media Marketing: Planning, managing, and posting content across platformsfor Audi, Hyundai, Mahindra, MG, Krishiv Insurance , Thinkarz Aftersales and Kia to grow engagement and enhance brand visibility. • Conducted market research to analyze competitive landscape, audience behavior and emerging industry trends to inform strategy and campaign direction. • Provided feedback to design and content teams to enhance creative effectiveness and campaign results. • Stayed abreast of latest platform updates, digital marketing trends 08/2023 – 09/2024 Mumbai Production ExecutiveWWWW…