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I am a results-driven and creative Digital Marketing Specialist with hands-on experience in managing and optimizing online advertising campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Shopee Ads platforms. With a background in Mechanical and Biosystem Engineering from IPB University and strong analytical thinking developed through industrial and project experiences, I combine data-based decision-making with creativity to deliver impactful marketing results. In my personal business projects, I have successfully designed and executed ad campaigns focused on sales, traffic, and conversion, achieving key performance metrics such as CTR of 2–4%, CPM between IDR 5,000–12,000, and CPC of IDR 500–1,000. I specialize in ads strategy development, audience targeting, A/B testing, creative optimization, and copywriting that resonates with diverse audiences. Beyond ad management, I possess strong skills in content planning, persuasive storytelling, and brand positioning, ensuring that every campaign aligns with business goals and builds lasting engagement. My adaptability, continuous learning mindset, and collaborative spirit enable me to thrive in fast-paced, data-driven marketing environments. Key Skills Advertising Strategy & Campaign Management: Meta Ads, TikTok Ads, Shopee Ads Copywriting & Creative Content Development Audience Targeting & Split Testing (A/B Testing) Marketing Analytics (CTR, CPM, CPC, ROAS Analysis) Social Media Optimization & Brand Communication Tools: Meta Ads Manager, TikTok Ads Manager, Canva, Microsoft Office…I am a results-driven and creative Digital Marketing Specialist with hands-on experience in managing and optimizing online advertising campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Shopee Ads platforms. With a background in Mechanical and Biosystem Engineering from IPB University and strong analytical thinking developed through industrial and project experiences, I combine data-based decision-making with creativity to deliver impactful marketing results. In my personal business projects, I have successfully designed and executed ad campaigns focused on sales, traffic, and conversion, achieving key performance metrics such as CTR of 2–4%, CPM between IDR 5,000–12,000, and CPC of IDR 500–1,000. I specialize in ads strategy development, audience targeting, A/B testing, creative optimization, and copywriting that resonates with diverse audiences. Beyond ad management, I possess strong skills in content planning, persuasive storytelling, and brand positioning, ensuring that every campaign aligns with business goals and builds lasting engagement. My adaptability, continuous learning mindset, and collaborative spirit enable me to thrive in fast-paced, data-driven marketing environments. Key Skills Advertising Strategy & Campaign Management: Meta Ads, TikTok Ads, Shopee Ads Copywriting & Creative Content Development Audience Targeting & Split Testing (A/B Testing) Marketing Analytics (CTR, CPM, CPC, ROAS Analysis) Social Media Optimization & Brand Communication Tools: Meta Ads Manager, TikTok Ads Manager, Canva, Microsoft Office

Muhammad Aqil Fahroji

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I am a results-driven and creative Digital Marketing Specialist with hands-on experience in managing and optimizing online advertising campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Shopee Ads platforms. With a background in Mechanical and Biosystem Engineering from IPB University and strong analytical thinking developed through industrial and project experiences, I combine data-based decision-making with creativity to deliver impactful marketing results. In my personal business projects, I have successfully designed and executed ad campaigns focused on sales, traffic, and conversion, achieving key performance metrics such as CTR of 2–4%, CPM between IDR 5,000–12,000, and CPC of IDR 500–1,000. I specialize in ads strategy development, audience targeting, A/B testing, creative optimization, and copywriting that resonates with diverse audiences. Beyond ad management, I possess strong skills in content planning, persuasive storytelling, and brand positioning, ensuring that every campaign aligns with business goals and builds lasting engagement. My adaptability, continuous learning mindset, and collaborative spirit enable me to thrive in fast-paced, data-driven marketing environments. Key Skills Advertising Strategy & Campaign Management: Meta Ads, TikTok Ads, Shopee Ads Copywriting & Creative Content Development Audience Targeting & Split Testing (A/B Testing) Marketing Analytics (CTR, CPM, CPC, ROAS Analysis) Social Media Optimization & Brand Communication Tools: Meta Ads Manager, TikTok Ads Manager, Canva, Microsoft Office…I am a results-driven and creative Digital Marketing Specialist with hands-on experience in managing and optimizing online advertising campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Shopee Ads platforms. With a background in Mechanical and Biosystem Engineering from IPB University and strong analytical thinking developed through industrial and project experiences, I combine data-based decision-making with creativity to deliver impactful marketing results. In my personal business projects, I have successfully designed and executed ad campaigns focused on sales, traffic, and conversion, achieving key performance metrics such as CTR of 2–4%, CPM between IDR 5,000–12,000, and CPC of IDR 500–1,000. I specialize in ads strategy development, audience targeting, A/B testing, creative optimization, and copywriting that resonates with diverse audiences. Beyond ad management, I possess strong skills in content planning, persuasive storytelling, and brand positioning, ensuring that every campaign aligns with business goals and builds lasting engagement. My adaptability, continuous learning mindset, and collaborative spirit enable me to thrive in fast-paced, data-driven marketing environments. Key Skills Advertising Strategy & Campaign Management: Meta Ads, TikTok Ads, Shopee Ads Copywriting & Creative Content Development Audience Targeting & Split Testing (A/B Testing) Marketing Analytics (CTR, CPM, CPC, ROAS Analysis) Social Media Optimization & Brand Communication Tools: Meta Ads Manager, TikTok Ads Manager, Canva, Microsoft Office

Available to hire

I am a results-driven and creative Digital Marketing Specialist with hands-on experience in managing and optimizing online advertising campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Shopee Ads platforms. With a background in Mechanical and Biosystem Engineering from IPB University and strong analytical thinking developed through industrial and project experiences, I combine data-based decision-making with creativity to deliver impactful marketing results.

In my personal business projects, I have successfully designed and executed ad campaigns focused on sales, traffic, and conversion, achieving key performance metrics such as CTR of 2–4%, CPM between IDR 5,000–12,000, and CPC of IDR 500–1,000. I specialize in ads strategy development, audience targeting, A/B testing, creative optimization, and copywriting that resonates with diverse audiences.

Beyond ad management, I possess strong skills in content planning, persuasive storytelling, and brand positioning, ensuring that every campaign aligns with business goals and builds lasting engagement. My adaptability, continuous learning mindset, and collaborative spirit enable me to thrive in fast-paced, data-driven marketing environments.

Key Skills

Advertising Strategy & Campaign Management: Meta Ads, TikTok Ads, Shopee Ads

Copywriting & Creative Content Development

Audience Targeting & Split Testing (A/B Testing)

Marketing Analytics (CTR, CPM, CPC, ROAS Analysis)

Social Media Optimization & Brand Communication

Tools: Meta Ads Manager, TikTok Ads Manager, Canva, Microsoft Office

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Production Staff at PT Hankook Tire Indonesia

June 1, 2025 - June 1, 2025

Responsible for daily reporting to ensure smooth mold production and maintain high productivity standards. Coordinate with over 50 machine operators to monitor mold performance, address issues promptly, and optimize productivity on the production floor. Managed more than 15 machines used in mold production, ensuring precise and efficient operation to meet quality and deadline requirements. Track and report mold status, machine utilization, and production output daily to support management decision-making and continuous improvement. Collaborated with operators and maintenance teams to optimize mold usage and reduce cycle times up to 50 minutes using pre-heating machines. Coordinated with 10+ vendors for maintenance, repair, or replacement of molds and bladders, ensuring minimal downtime and adherence to quality standards. Maintained detailed records of mold and bladder conditions, production parameters, and process improvements to support continuous quality enhancement and operational e

Pascapanen Laboratory Technician Assistant - Intern at Balai Besar Pengujian Standar Instrumen Mekanisasi Pertanian

November 30, 2023 - November 30, 2023

Assisted technicians in maintaining and monitoring machine standardization. Handled cultivation and post-harvest of horticultural grains using Grain Sorting Machine. Assisted researchers in planting and harvesting paddy. Conducted on-site observations to identify problems and developed solutions to maximize the performance of the Combine Harvester by designing and creating a Grain Sorting Machine on a laboratory scale.

Self-Employed Digital Advertising Specialist at Self-Employed

January 1, 2015 - November 6, 2025

Managed advertising efforts for a personal business across Meta Ads Manager (Facebook & Instagram), TikTok Ads, and Shopee Ads. Created campaigns focused on sales, traffic, and conversions via WhatsApp & Instagram. Conducted split tests on images, videos, and copy; performed audience targeting and optimization. Achieved CTR of 2–4%, CPM of Rp5,000–12,000, and CPC of Rp500–1,000. Managed campaign budget of Rp500,000–Rp2,000,000.