Available to hire
Hello! I’m Angeline Quek, a strategic B2B marketing leader with 10+ years of experience building and delivering integrated campaigns across APAC. I specialise in ABM, content creation, email marketing, social media, and digital strategy to drive revenue growth and expand market share.
I excel at collaborating with sales, product, and delivery teams to align marketing initiatives with business goals. I’m passionate about campaign management, performance analytics, and lead-flow optimization to deliver real-time, measurable outcomes for customers and stakeholders.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Advanced
Work Experience
Customer Experience (CX) Lead, ASEAN & India at Fujitsu
February 28, 2025 - July 31, 2025Collaborated with APAC regional sales leaders and global marketing teams to develop and execute C-suite engagement strategies, generating $3M in qualified sales pipeline and amplifying key accounts engagement by 20%, aligned with growth targets and business strategy. Spearheaded end-to-end execution of high-impact, innovative marketing initiatives across the regions, including C-level roundtables and workshops, to accelerate sales cycles and improve market penetration. Designed and deployed 24 customer success stories (video, case studies, and whitepapers) to drive brand advocacy and support Go to Market campaigns. Partnered cross-functionally with stakeholders to implement data-driven, segment-based campaigns, improving customer satisfaction by 18% and NPS response rate to 60%, influencing client acquisition strategy and shaping future customer engagement programs.
Marketing Manager, Singapore & Malaysia at Fujitsu
October 1, 2023 - July 31, 2025Developed and executed a 360° integrated content marketing plan across APAC, generating a $2.5M qualified pipeline and increasing MQLs by 30%, focusing on customer engagement, demand generation, and lead nurturing. Delivered measurable improvements in multi-channel program management including a 28% increase in email open rates and a 20% rise in CTR, by leveraging audience segmentation and aligning campaign messaging to portfolio objectives and customer insights. Achieved 30% growth in social media engagement and 10% audience expansion by integrating executive thought leadership campaigns. Collaborated across Sales, Operations, and Product teams to manage lead flow, implement nurturing programs, and track KPIs tied to webinars, hybrid events, and customer engagement programs.
Regional Field Marketing Lead, ASEAN & Japan at CommScope Solutions
March 31, 2021 - July 31, 2025Delivered a $3.5M qualified pipeline through regional Go-To-Market strategy aligned with sales and portfolio objectives, driving brand visibility and revenue growth. Leveraged Salesforce, Google Analytics, and SEO tools to optimize campaigns and business reviews, accelerating pipeline generation and improving ROI for digital and in-person initiatives. Managed regional marketing budgets ensuring compliance and efficient resource allocation while adhering to brand standards and industry regulations. Received STAR Award for marketing excellence by leading a campaign microsite that increased event tradeshow registrations by 40% and expanded brand reach by 15%, using segmented email campaigns and social media to boost communication and conversion across key customer segments.
Self-Employed – Freelancer at Self-Employed / Freelancer
April 1, 2015 - PresentIndependent marketing consultant delivering ABM, content marketing, demand generation, and integrated campaigns across APAC. Built and optimized multi-channel marketing programs, produced 24 customer success stories (video, case studies, whitepapers), and collaborated with sales, product marketing, and customer success to align strategies with VOC and GTM objectives, resulting in improved engagement and client acquisition.
Customer Experience (CX) Lead, ASEAN & India at Fujitsu
October 1, 2023 - February 28, 2025Collaborated with APAC regional sales leaders and global marketing teams to develop and execute C-suite engagement strategies, generating $3M in qualified sales pipeline and amplifying key accounts engagement by 20%. Led end-to-end execution of high-impact marketing initiatives across the regions, including C-level roundtables and workshops, to accelerate sales cycles and improve market penetration in key segments. Designed and deployed 24 customer success stories to drive brand advocacy and support GTM campaigns. Partnered cross-functionally with Sales, Product Marketing, and Customer Success to implement data-driven, VOC-aligned campaigns, improving customer satisfaction by 18% and achieving a 60% NPS response rate.
Marketing Manager, Singapore & Malaysia at Fujitsu
April 1, 2021 - October 1, 2023Developed and executed a 360° integrated content marketing plan across APAC, generating a $2.5M qualified pipeline and increasing MQLs by 30%. Drove multi-channel demand generation, lead nurturing, and customer engagement programs; delivered measurable improvements in email open rates (28%) and CTR (20%), and grew social media engagement by 30% with executive thought leadership campaigns.
Regional Field Marketing Lead, ASEAN & Japan at CommScope Solutions
February 1, 2016 - March 1, 2021Delivered a $3.5M qualified pipeline through regional GTM strategy aligned with sales and enterprise portfolio objectives. Used Salesforce, Google Analytics, and SEO tools to measure and optimize multi-channel campaigns, accelerating pipeline and ROI for both digital campaigns and in-person initiatives. Managed regional marketing budgets and ensured compliance with brand standards and regulatory frameworks; received STAR Award for creating a campaign microsite that boosted event registrations and expanded brand reach.
Marketing Program Lead, Asia Pacific at Red Hat Asia Pacific Pte Ltd
July 1, 2014 - December 1, 2016Led marketing programs across Asia Pacific, contributing to pipeline generation and regional brand visibility. Collaborated with cross-functional teams to align campaigns with regional priorities and product launches.
Field Marketing Specialist, Asia Pacific at Infor (S.E.A.) Pte Ltd
June 1, 2011 - July 1, 2014Specialized in field marketing activities to drive demand across the Asia Pacific region, coordinating events, content, and regional campaigns in line with sales goals.
Brand & Communications Executive at BNP Paribas
August 1, 2010 - April 1, 2011Managed brand and communications initiatives to support business objectives across the Asia-Pacific region, coordinating campaigns and stakeholder communications.
Sales & Marketing Associate (Consumer Banking Group) at DBS Bank Ltd
September 1, 2008 - July 1, 2010Supported sales and marketing activities for the consumer banking group, contributing to campaign execution and customer outreach initiatives.
Marketing & Corporate Services Executive at Market Asia Distributors (S) Pte Ltd
May 1, 2006 - July 1, 2008Handled marketing and corporate services responsibilities to support business development and communications with stakeholders.
Self-Employed – Freelancer
April 1, 2015 - PresentProvided marketing strategy, demand generation, ABM-focused campaigns, content creation, and GTM support for clients across APAC; built end-to-end multi-channel programs, delivered $3M in qualified sales pipeline, and created 24 customer success stories to drive brand advocacy.
Customer Experience (CX) Lead , ASEAN & India at Fujitsu
October 1, 2023 - February 1, 2025Collaborated with APAC regional sales and global marketing to develop C-suite engagement strategies; led end-to-end high-impact marketing initiatives (C-level roundtables, workshops) to accelerate sales cycles and market penetration; designed and deployed 24 customer success stories to support GTM campaigns and improved NPS.
Regional Field Marketing Lead , ASEAN & Japan at CommScope Solutions
February 1, 2016 - March 1, 2021Delivered a $3.5M qualified pipeline through regional GTM strategy aligned with sales and enterprise portfolios; leveraged Salesforce, Google Analytics, and SEO tools to measure and optimize multi-channel campaigns; managed budgets and ensured brand/regulatory compliance; awarded STAR Award for a microsite that increased event registrations by 40% and expanded brand reach by 15%.
Sales & Marketing Associate, Consumer Banking Group at DBS Bank Ltd
September 1, 2008 - July 1, 2010Supported sales and marketing activities for the consumer banking segment, coordinating programs and campaigns to drive customer acquisition.
Freelancer at Self-Employed / Freelancer
April 1, 2025 - PresentIndependent marketing consultant providing strategic B2B marketing services, including ABM design, content development, demand generation, and multi-channel campaign execution for clients across APAC. Focused on accelerating pipeline, optimizing lead flow, and delivering measurable ROI for diverse industries.
Freelancer at Self-Employed
April 1, 2005 - PresentIndependent marketing consultant delivering ABM and integrated campaigns for diverse clients across APAC. Specializes in content creation, email marketing, social media, and demand generation; designed go-to-market programs, aligned with sales and product teams, and helped accelerate pipeline.
Marketing Program Lead, Asia Pacific (APAC) at Red Hat Asia Pacific Pte Ltd
July 1, 2014 - December 1, 2016Led APAC marketing programs, campaigns and events; collaborated with cross-functional teams to execute go-to-market programs and measure ROI, driving pipeline growth and brand awareness.
Education
Bachelor of Arts (Honors) at University of Greenwich, United Kingdom
January 1, 2008 - December 31, 2011Diploma at Singapore Polytechnic
January 1, 2005 - December 31, 2007Bachelor of Arts (Honors) in Business Management at University of Greenwich, United Kingdom
May 1, 2010 - May 1, 2012Diploma in Architecture at Singapore Polytechnic
February 1, 2003 - March 1, 2006Bachelor of Arts (Honors) in Business Management at University of Greenwich, United Kingdom
May 1, 2010 - May 1, 2012Diploma in Architecture at Singapore Polytechnic
February 1, 2003 - March 1, 2006Bachelor of Arts (Honors) in Business Management at University of Greenwich, United Kingdom
May 1, 2010 - May 1, 2012Diploma in Architecture at Singapore Polytechnic
February 1, 2003 - March 1, 2006Bachelor of Arts (Honors) in Business Management at University of Greenwich, United Kingdom
May 1, 2010 - May 1, 2012Diploma in Architecture at Singapore Polytechnic
February 1, 2003 - March 1, 2006Qualifications
ICAgile Certified Professional – Agility in Marketing
January 11, 2030 - July 31, 2025Google Ads Search Certification
January 11, 2030 - July 31, 2025ISO 9001:2015 Internal Auditor
January 11, 2030 - July 31, 2025Salesforce Marketing Certification
January 11, 2030 - July 31, 2025British Council – Success with Presentations
January 11, 2030 - July 31, 2025Microsoft Excel (Intermediate Proficiency)
January 11, 2030 - July 31, 2025ICAgile Certified Professional – Agility in Marketing
January 11, 2030 - March 20, 2026Google Ads Search Certification
January 11, 2030 - March 20, 2026ISO 9001:2015 Internal Auditor
January 11, 2030 - March 20, 2026Salesforce Marketing Certification
January 11, 2030 - March 20, 2026British Council – Success with Presentations
January 11, 2030 - March 20, 2026Microsoft Excel (Intermediate Proficiency)
January 11, 2030 - March 20, 2026ICAgile Certified Professional – Agile Marketing
January 11, 2030 - March 20, 2026Google Ads Search Certification
January 11, 2030 - March 20, 2026ISO 9001:2015 Internal Auditor
January 11, 2030 - March 20, 2026Salesforce Marketing Certification
January 11, 2030 - March 20, 2026British Council – Success with Presentations
January 11, 2030 - March 20, 2026Microsoft Excel (Intermediate Proficiency)
January 11, 2030 - March 20, 2026ICAgile Certified Professional – Agility in Marketing
January 11, 2030 - March 20, 2026Google Ads Search Certification
January 11, 2030 - March 20, 2026ISO 9001:2015 Internal Auditor
January 11, 2030 - March 20, 2026Salesforce Marketing Certification
January 11, 2030 - March 20, 2026British Council – Success with Presentations
January 11, 2030 - March 20, 2026Microsoft Excel (Intermediate Proficiency)
January 11, 2030 - March 20, 2026ICAgil e Certified Professional – Agility in Marketing
January 11, 2030 - March 20, 2026Google Ads Search Certification
January 11, 2030 - March 20, 2026ISO 9001:2015 Internal Auditor
January 11, 2030 - March 20, 2026Salesforce Marketing Certification
January 11, 2030 - March 20, 2026Microsoft Excel (Intermediate Proficiency)
January 11, 2030 - March 20, 2026Industry Experience
Software & Internet, Computers & Electronics, Telecommunications, Financial Services, Professional Services, Media & Entertainment, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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