“Wait, how are you doing all this at 20?” I get that a lot. I’m a Creative & Brand Strategist who’s led campaigns, crafted visual narratives, and built full-stack marketing ecosystems from scratch — from content and creative direction to social strategy, email, influencer, and paid media. With a background spanning social content design, brand voice, and marketing systems, I bring both vision and versatility to creative projects. I’ve led brand launches, scaled engagement, and crafted campaigns that prioritize authenticity and impact. My approach blends emotional storytelling with data-aware strategy, scaling engagement while keeping the soul of a brand intact. I work best where design meets meaning, where community meets conversion, and where bold brands are just waiting to be born. Let’s create something meaningful together!

Archita Pandey

“Wait, how are you doing all this at 20?” I get that a lot. I’m a Creative & Brand Strategist who’s led campaigns, crafted visual narratives, and built full-stack marketing ecosystems from scratch — from content and creative direction to social strategy, email, influencer, and paid media. With a background spanning social content design, brand voice, and marketing systems, I bring both vision and versatility to creative projects. I’ve led brand launches, scaled engagement, and crafted campaigns that prioritize authenticity and impact. My approach blends emotional storytelling with data-aware strategy, scaling engagement while keeping the soul of a brand intact. I work best where design meets meaning, where community meets conversion, and where bold brands are just waiting to be born. Let’s create something meaningful together!

Available to hire

“Wait, how are you doing all this at 20?”
I get that a lot.

I’m a Creative & Brand Strategist who’s led campaigns, crafted visual narratives, and built full-stack marketing ecosystems from scratch — from content and creative direction to social strategy, email, influencer, and paid media.
With a background spanning social content design, brand voice, and marketing systems, I bring both vision and versatility to creative projects. I’ve led brand launches, scaled engagement, and crafted campaigns that prioritize authenticity and impact.
My approach blends emotional storytelling with data-aware strategy, scaling engagement while keeping the soul of a brand intact. I work best where design meets meaning, where community meets conversion, and where bold brands are just waiting to be born. Let’s create something meaningful together!

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Language

English
Fluent
Hindi
Fluent
Dutch
Intermediate

Work Experience

Social Media & Content Coordinator (Marketing Manager Scope) at ALPHONS
July 1, 2025 - Present
Led the full marketing scope from strategy to execution for Alphons’ debut digital products. Generated consistent daily leads and increased site traffic by ~1,100% (15 to 996+ monthly views). Owned touchpoints across social media, email (Klaviyo), Shopify UX, paid media, influencer partnerships, and campaign timelines. Built full-funnel content strategy from ideation to visual execution aligning with the 'quiet luxury' ethos. Implemented email automations achieving 40% CTR and triple-digit signups. Restructured Shopify experience to improve UI/UX, merch, and conversions. Led UGC and influencer outreach to boost brand trust and storytelling. Reported to Founder and contributed strategic brand insights across cross-functional teams. Operated as a marketing generalist in a startup environment.
Content & Brand Strategist at Freelance
January 1, 2025 - Present
Help wellness, beauty, mental health, and non-profit brands build authentic connections through purpose-led branding and strategic content. Developed brand positioning, content strategies for social media, blogs, and websites; coordinated campaigns to grow reach and engagement; provided creative direction and visual branding; optimized social platforms for reach and community growth; analyzed performance data to refine content and maximize impact. Mentored new team members on creating compelling content aligned with brand tone.
Creative Lead at TRYVE
September 1, 2025 - September 27, 2025
Led Tryve’s creative & social media direction; increased Instagram engagement by 171% in one month; managed content & brand strategy across Instagram, TikTok, LinkedIn to support the brand's mental health mission. Created empathetic, story-driven content that built community and promoted holistic well-being. Optimized platforms with analytics, staying on top of trends. Oversaw visual design and storytelling to maintain brand consistency, and led the overall creative direction, content marketing, and brand identity. Mentored new team members on compelling content.
Retail Marketing Executive at BaeBee Boo Inc.
October 1, 2024 - September 27, 2025
Brief internship supporting rebranding and social media efforts. Developed a 3-month content strategy and produced social content across Instagram, Facebook, and newsletters to raise brand visibility. Collaborated on campaigns and events, and managed daily content scheduling, design, and audience engagement.
Content Writer (Freelance) at Goody Feed | Medium | Substack
January 1, 2025 - September 27, 2025
Wrote engaging, timely, and trend-focused articles for Goody Feed, Medium, and Substack. Created original, well-researched content across diverse topics, ensuring creativity, relevance, and reader engagement. Coordinated with editors on SEO-friendly content and brand voice, managed multiple deadlines in a fast-paced remote setting.
Art Teacher & Curriculum Writer at Lil’ Palette
October 1, 2024 - September 27, 2025
Developed interactive art lessons and curricula for children aged 3–12. Planned and led classroom activities to nurture creative expression through visual arts.
Beauty Advisor at The Body Shop
June 1, 2024 - September 27, 2025
Delivered exceptional customer service while promoting ethical skincare and sustainable products. Conducted personalized consultations and product demonstrations to enhance customer experiences.
General Volunteer at Singapore Red Cross
April 1, 2024 - Present
General volunteer supporting community services and events.
Volunteer at St Luke’s Eldercare
April 1, 2018 - September 27, 2025
Volunteer assisting with elderly care activities.
Social Media & Content Coordinator (Marketing Manager Scope) at Alphons
July 1, 2025 - Present
Led Alphons’ full marketing scope from strategy to execution, including the debut digital product campaign. Drove website traffic growth by 1.1k% (from 15 to 996+ monthly views) and managed all digital touchpoints: social media, email marketing (Klaviyo), Shopify UX, paid media, influencer partnerships, and campaign timelines. Built a full-funnel content strategy aligned with the brand’s 'quiet luxury' ethos; implemented email automations achieving 40% CTR and triple-digit signups; led influencer outreach and refined brand storytelling, reporting directly to the Founder as a marketing generalist.
Content & Brand Strategist at Freelance
January 1, 2025 - Present
Helping wellness, beauty, mental health, and non-profit sectors build authentic connections through purposeful branding and content. Developed brand positioning, content strategies for social media, blogs, and websites, and provided creative direction and visuals aligned with brand values. Led campaigns that boosted credibility and audience growth while maintaining brand voice across channels.
Creative Lead at TRYVE
September 1, 2025 - September 27, 2025
Led social media campaigns that increased Instagram engagement by 171% in one month; created empathetic, story-driven content that built community and promoted holistic well-being; optimized platforms using analytics to stay ahead of trends; oversaw overall visual design and storytelling to maintain brand consistency; directed creative, content marketing, and brand identity efforts and mentored new team members.
Retail Marketing Executive at BaeBeeBoo Inc.
October 1, 2024 - September 27, 2025
Internal internship focusing on retail marketing: developed a 3-month content strategy; created social content across Instagram, Facebook, and newsletters to raise brand visibility; collaborated with creative campaigns, events, and community engagement; managed daily content scheduling, design, and audience interaction.
Content Writer at Goody Feed | Medium | Substack
January 1, 2025 - September 27, 2025
Wrote engaging, timely, and trend-focused articles for Goody Feed and personal blogs; produced well-researched original content across diverse topics, ensuring creativity, relevance, and audience engagement; collaborated with editors to align with current trends, SEO practices, and brand voice; managed multiple deadlines in a fast-paced remote environment.
Content Writer at Freelance
January 1, 2025 - September 27, 2025
Wrote engaging, timely, and trend-focused articles for Goody Feed, Medium, and Substack; produced well-researched original content across diverse topics, ensuring creativity, relevance, and audience engagement; collaborated with editors to align with current trends, SEO practices, and brand voice; managed multiple deadlines in a fast-paced remote environment.
Art Teacher and Curriculum Writer at Lil’ Palette
October 1, 2024 - September 27, 2025
Developed interactive art lessons and creative curricula for children ages 3-12. Managed classroom activities and nurtured creative expression through visual arts.
Beauty Advisor at The Body Shop
June 1, 2024 - September 27, 2025
Delivered exceptional customer service while promoting ethical skincare and sustainable products. Conducted personalized consultations and product demonstrations to enhance customer experiences.
Volunteer at Singapore Red Cross
April 1, 2024 - Present
General volunteer supporting community outreach and events; contributed to local relief and community initiatives.
Volunteer at St Luke’s Eldercare
April 1, 2018 - September 27, 2025
Volunteered to support elderly care activities and community engagement.

Education

A-Levels at Wolsey Hall Oxford
June 1, 2024 - June 30, 2026
History of Arts, Psychology, English Literature
IGCSE at Wolsey Hall Oxford
February 1, 2022 - November 30, 2023
English, Mathematics, Combined Science, Business Studies, English Literature
N-Level at Bukit Panjang Government High School
January 1, 2018 - January 1, 2021

Qualifications

HubSpot Digital Marketing Certificate
November 20, 2024 - November 20, 2024
Professional Certification in Digital Marketing
January 11, 2030 - September 27, 2025
Fundamentals of Digital Marketing
January 11, 2030 - September 27, 2025
Professional Certification in Content Marketing
January 11, 2030 - September 27, 2025

Industry Experience

Media & Entertainment, Retail, Education, Consumer Goods, Non-Profit Organization