Available to hire
I am a Senior UX Designer with 10+ years of experience designing enterprise SaaS platforms and complex data-driven systems. I specialize in translating operational workflows and large-scale datasets into intuitive user experiences, and I’ve led end-to-end design from research and prototyping to production delivery in cross-functional engineering environments.
I enjoy collaborating with product, engineering, and data science teams to drive impact, build modular UI components, and establish design systems that scale across multiple products. I’m excited by opportunities to craft delightful user experiences while solving meaningful business problems.
Experience Level
Work Experience
Senior UX Designer at Bosch Digital
September 1, 2022 - PresentLead end-to-end discovery and development of a Gen AI platform to generate synthetic machine-failure data, reducing false alarms. Conceptualize and prototype a Logistics Marketplace SaaS, reducing time-to-market by 30–40%. Design a modular UI component system enabling reuse across multiple products, reducing design and development effort by 25–35%.
Lead UX Strategy & Design at Independent Design Practice
September 1, 2021 - September 1, 2022Led UX strategy and design for complex enterprise and operational platforms.
Selected consulting engagements:
ISEMS Singapore: IMOPS (Incident Management Platform), PUSD IK LAT (Fire Training Simulation);
MUDD Lab / ASTAR: ATFM (Air Traffic Decision Support System), LAIP (Last Mile Logistics Platform).
Senior UX/UI Designer at MODEC Offshore Production Systems
September 1, 2020 - September 1, 2021Led UX design for floating production systems in engineering, installation, and operation; conceptualized and deployed a low-code HR solution reducing request processing time by 60%; established centralized design system standardizing UI patterns across multiple digital products.
UI/UX Designer at Daniel Wireless Software
December 1, 2017 - November 1, 2018Focused on developing robust mobile applications across varied industries.
Media Consultant at CreativeBITS
April 1, 2016 - December 1, 2017Led creative arts sessions, fostering creativity and visual expression in client projects.
Development Technologist at Nanyang Polytechnic
August 1, 2013 - August 1, 2014Responsible for aiding the final year students with technical and creative troubleshooting in the final year project room.
Education
Diploma in Digital Media Design (Animation) at Nanyang Polytechnic
April 19, 2010 - March 15, 2013Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Transportation & Logistics
Experience Level
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