Facebook eBook Funnel + Meta Ads Purchase Campaign

For this project, I built a complete lead generation + purchase funnel around a Facebook eBook offer using Meta Ads. The goal was to drive qualified traffic, build an audience list, and convert warm leads into paid customers.

What I did:
-. Designed a branded, high-value Facebook eBook as the lead magnet.
-. Created a Meta Ads campaign (split-testing creatives, audiences, and copy) to attract targeted readers interested in personal development and online growth.
-. Set up a sales funnel with a smooth eBook opt-in, automated follow-up emails, and a low-ticket upsell page for instant purchases.
-. Optimized Pixel tracking and custom events for accurate data and retargeting.

Results:

🔁 600+ eBook downloads within the first 7 days.
🔁 27% upsell purchase conversion from the eBook funnel.
🔁 Retargeting ads delivered a 3.5x ROAS (return on ad spend).

Industry Used: Online Education | Coaching | Digital Products

Project Duration: 3 weeks

Cost: $350 (project-based)

This project showed how combining a well-positioned eBook with Meta Ads targeting + a smart purchase funnel can generate not just leads, but real revenue.