TikTok Ads Campaign – Skincare Brand Launch

I worked with a skincare brand that wanted to create buzz around a new product line and connect with a Gen Z/young millennial audience. The goal was simple: design eye-catching creatives, run ads that felt native to TikTok, and drive traction fast.

Using Canva, I designed short-form video ads that combined:
✔ Minimalist product mockups
✔ Clean skincare aesthetics (soft pastels, white space, glow effects)
✔ Snappy captions and hooks that matched TikTok’s trending styles

We ran a series of A/B tested ads targeting beauty/skincare enthusiasts, layering in interest-based audiences and lookalikes.

The results?
The hero video gained massive traction within the first week — strong engagement and shares because it felt like authentic TikTok content rather than a traditional ad.

CTR exceeded industry benchmarks, meaning the creative itself pulled people in naturally.

The client’s TikTok following grew noticeably, with waitlist signups for the skincare product coming in steadily before launch.

This project proved how powerful simple, well-designed Canva visuals + platform-native ad strategy can be when you want fast traction without overproducing content. #photo #logo #branding #graphicdesigner #webdesigner #illustrator #designer