Emerson and Wellevate by Emerson were two commerce platforms built on the same backend and product catalog, serving different audiences within the professional supplement space.
Wellevate was patient-facing — an e-commerce experience where individuals could purchase practitioner-recommended supplements. Emerson was practitioner-facing — a supply chain and bulk ordering platform used by clinics to manage inventory and fulfill in-office demand.
Both platforms shared infrastructure, product data, and structural foundations, but differed in branding, pricing logic, and user workflows. My work spanned redesigning core commerce experiences across both surfaces while helping shape a future unified prescribing and fulfillment model.
I worked as a senior UX/UI designer responsible for end-to-end experience design across both platforms. My work included:
• Redesigning the patient shopping and checkout experience (desktop and mobile web)
• Improving the practitioner bulk ordering and cart flows
• Aligning interaction patterns across two branded systems sharing a common backend
• Designing future-state workflow systems connecting prescribing, fulfillment, and automated refills
I partnered with product, engineering, marketing stakeholders, and practicing clinicians — both in-house and external — translating complex business rules and real-world clinical workflows into clear, scalable interfaces.
Although Wellevate and Emerson appeared as separate brands, they operated on the same technical foundation:
• Shared product catalog and media assets
• Role-based pricing logic (patient, practitioner, member discounts)
• Inventory and fulfillment constraints
• Regulatory considerations
• Practitioner-to-patient relationships
The challenge was designing clarity across two audiences with very different goals — while respecting shared system logic underneath.
On the patient side, the goal was simplicity, trust, and confidence at checkout. On the practitioner side, the priority was efficiency, volume, and operational control. Every decision had to balance brand expression with system consistency.
The shipped commerce redesigns:
• Improved clarity across complex pricing models
• Streamlined checkout and reduced friction on mobile
• Brought stronger consistency across two branded surfaces
• Strengthened system scalability through shared structural patterns
The Unified Platform work laid the groundwork for a more integrated practitioner-to-patient lifecycle model, aligning commerce, fulfillment, and long-term care strategy.
This body of work reinforced the importance of designing beyond individual screens.
When multiple audiences share infrastructure, clarity is not just visual — it’s architectural. The real challenge was ensuring that patient simplicity and practitioner efficiency could coexist within the same system without feeling fragmented.
designer webdesigner productdesign e-commerce mobileweb…Emerson and Wellevate by Emerson were two commerce platforms built on the same backend and product catalog, serving different audiences within the professional supplement space.
Wellevate was patient-facing — an e-commerce experience where individuals could purchase practitioner-recommended supplements. Emerson was practitioner-facing — a supply chain and bulk ordering platform used by clinics to manage inventory and fulfill in-office demand.
Both platforms shared infrastructure, product data, and structural foundations, but differed in branding, pricing logic, and user workflows. My work spanned redesigning core commerce experiences across both surfaces while helping shape a future unified prescribing and fulfillment model.
I worked as a senior UX/UI designer responsible for end-to-end experience design across both platforms. My work included:
• Redesigning the patient shopping and checkout experience (desktop and mobile web)
• Improving the practitioner bulk ordering and cart flows
• Aligning interaction patterns across two branded systems sharing a common backend
• Designing future-state workflow systems connecting prescribing, fulfillment, and automated refills
I partnered with product, engineering, marketing stakeholders, and practicing clinicians — both in-house and external — translating complex business rules and real-world clinical workflows into clear, scalable interfaces.
Although Wellevate and Emerson appeared as separate brands, they operated on the same technical foundation:
• Shared product catalog and media assets
• Role-based pricing logic (patient, practitioner, member discounts)
• Inventory and fulfillment constraints
• Regulatory considerations
• Practitioner-to-patient relationships
The challenge was designing clarity across two audiences with very different goals — while respecting shared system logic underneath.
On the patient side, the goal was simplicity, trust, and confidence at checkout. On the practitioner side, the priority was efficiency, volume, and operational control. Every decision had to balance brand expression with system consistency.
The shipped commerce redesigns:
• Improved clarity across complex pricing models
• Streamlined checkout and reduced friction on mobile
• Brought stronger consistency across two branded surfaces
• Strengthened system scalability through shared structural patterns
The Unified Platform work laid the groundwork for a more integrated practitioner-to-patient lifecycle model, aligning commerce, fulfillment, and long-term care strategy.
This body of work reinforced the importance of designing beyond individual screens.
When multiple audiences share infrastructure, clarity is not just visual — it’s architectural. The real challenge was ensuring that patient simplicity and practitioner efficiency could coexist within the same system without feeling fragmented.
designer webdesigner productdesign e-commerce mobilewebWW…