Available to hire
Hi, I’m Arjun Panwar, a strategy-focused founder, growth marketer, and brand builder who loves turning ideas into scalable brands across digital and offline channels. I’ve built two startups from 0 to 1 and led cross-functional teams across strategy, marketing, and operations to deliver measurable impact.
I thrive on crafting practical go-to-market plans, developing omni-channel experiences, and helping brands engage audiences through compelling identity, packaging, and digital experiences. I enjoy collaborating with teams and agencies to turn ambitious concepts into tangible results.
Experience Level
Work Experience
Chief Strategy Officer at Kaatil (Smerc Foods & Beverages Private Limited)
June 1, 2023 - PresentLeading brand & growth strategy, omni-channel campaigns, and cross-functional initiatives for a consumer foods & beverages brand.
Co-Founder at Tiivra
April 1, 2020 - PresentDesigning aesthetic motorcycle gear for Indian riders; built the company from scratch, establishing operations and processes; created a fast-growing D2C brand with a community of riders.
Co-Founder at Clay Design Strategy
April 20, 2019 - PresentCo-founded a design strategy firm; developed core brand positioning, identity design, and strategy decks; crafted GTM content and extended strategy to logo, packaging, and collaterals; built content plan for GTM and brand sustenance across offline and digital channels.
Digital Lead & Brand Experience Manager at Clay Design Strategy
April 20, 2019 - PresentLed digital and brand experiences; managed accounts for large MNCs for new brand launches; built omnichannel brand experiences and coordinated digital and offline strategies; fostered community programs to boost engagement and loyalty.
Founding Member / Design Strategist at Fitch Design
July 1, 2016 - August 1, 2018Founding member of Fitch Design's India digital team; set up processes and systems; designed website experiences for existing and new clients, including a global jewelry brand.
Digital & UX Strategist at DY Works
July 1, 2016 - August 1, 2018Created impactful design aligned with business goals; founding member of the digital marketing vertical; built UX processes and managed digital tasks for large accounts across Meta and website deliverables; integrated brand strategy and design from offline to digital.
Education
Bachelor of Business Administration at Narsee Monjee Institute of Management Studies
January 1, 2009 - March 23, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Experience Level
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