Hi, I’m Arlin Valera. I’m a social media and design professional with hands-on experience in content creation, digital strategy, and community engagement. In my previous roles, I’ve managed everything from designing posts and reels to analyzing performance data and responding to audiences in real time. I enjoy discovering innovative ways to connect with people online and assist brands in expanding their online presence. I’m excited about this opportunity because it perfectly combines my creative skills, communication style, and passion for social media trends.…

Arlin Valera

Hi, I’m Arlin Valera. I’m a social media and design professional with hands-on experience in content creation, digital strategy, and community engagement. In my previous roles, I’ve managed everything from designing posts and reels to analyzing performance data and responding to audiences in real time. I enjoy discovering innovative ways to connect with people online and assist brands in expanding their online presence. I’m excited about this opportunity because it perfectly combines my creative skills, communication style, and passion for social media trends.…

Available to hire

Hi, I’m Arlin Valera. I’m a social media and design professional with hands-on experience in content creation, digital strategy, and community engagement. In my previous roles, I’ve managed everything from designing posts and reels to analyzing performance data and responding to audiences in real time. I enjoy discovering innovative ways to connect with people online and assist brands in expanding their online presence. I’m excited about this opportunity because it perfectly combines my creative skills, communication style, and passion for social media trends.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Graphic Designer at MediaGuru
April 30, 2022 - August 11, 2025
Managed visual content for four client accounts, ensuring brand consistency. Designed print and digital materials, contributed to website updates, and improved brand cohesion. Created dynamic digital graphics for Instagram, Facebook, and LinkedIn, including stories, reels, posts, and motion graphics. Developed impactful print materials, managed a publication calendar, and analyzed monthly performance to set future objectives.
Graphic Designer & Content Manager at Airbag
January 31, 2023 - August 11, 2025
Specialized in brand identity design including logos, color schemes, and social media visuals. Developed the brand's identity and online presence by managing social media accounts. Ran successful Facebook and Google Ads campaigns. Curated product catalogs and optimized strategies through weekly feedback sessions, reporting directly to the CEO.
Marketing & Content Manager at Hogar Médico
March 31, 2025 - August 11, 2025
Graphic Designer at MediaGuru
April 30, 2022 - September 4, 2025
Managed visual content for four client accounts, ensuring brand consistency. Designed print and digital materials, contributed to website updates, and improved brand cohesion. Designed dynamic digital graphics for Instagram, Facebook, and LinkedIn, including stories, reels, posts, and motion graphics. Created impactful print materials, managed a publication calendar, and evaluated monthly performance to set future objectives.
Graphic Designer & Content Manager at Airbag
January 31, 2023 - September 4, 2025
Specialized in brand identity design including logos, color schemes, and social media visual. Developed the brand's identity and online presence by managing social media accounts. Ran successful Facebook and Google Ads campaigns. Curated product catalogs and optimized strategies through weekly feedback sessions, reporting directly to the CEO.
Marketing & Content Manager at Hogar Médico
March 31, 2025 - September 4, 2025
Graphic Designer at MediaGuru
July 1, 2021 - April 1, 2022
Managed visual content for four client accounts while ensuring consistent branding and messaging. Contributed to website updates, improving layout readability, navigation, and visual coherence. Designed digital and print materials tailored to target audiences and platform behaviors. Created dynamic digital graphics, videos, and motion content for Instagram, Facebook, and LinkedIn. Managed print materials and a publication calendar aligned with content performance and audience needs. Applied hierarchy and UI design principles to improve clarity and visual consistency across digital content.
Graphic Designer & Content Manager at Airbag
January 1, 2022 - January 1, 2023
Specialized in brand identity design, including logos, color palettes, and cohesive visual systems. Created social media graphics and visual assets focused on clarity, usability, and engagement. Built and maintained digital presence through brand identity development and social media management. Created content flows and optimized communication clarity based on user behavior insights. Ran Meta and Google Ads campaigns, improving reach and engagement through data-driven targeting. Reported weekly and monthly performance metrics directly to the CEO to guide business decisions.
Marketing & Content Manager at Hogar Médico
May 1, 2022 - March 1, 2025
Managed marketing and content strategy; built brand presence, content calendars, social media management, and digital communication. Developed content flows and improved clarity based on user insights. Executed Google Ads and Meta Ads campaigns; analyzed performance and reported insights to inform strategy.
Customer Experience at Balloon Museum
May 1, 2025 - September 1, 2025
Welcomed and guided visitors through the museum experience. Supported operational flow during high-traffic hours; ensured a positive guest experience in a dynamic environment.

Education

Bachelor of Industrial Deisgn at Instituto Tecnológico y de Estudios Superiores de Monterrey
August 4, 2014 - December 12, 2018
All the products and services we use that make life easier for us have a history, a creative process that led them to be what they are. Behind this process is a designer, capable of understanding the way of being and feeling of the human being, their needs, the context and the limitations and finding new opportunities. The designer is someone who wants things to be and work better, he is a systemic thinker, an artist of form, an explorer of materials: he is an innovator by nature.
Industrial Design Degree at Instituto Tecnológico de Estudios Superiores de Monterrey. Campus Monterrey, N.L. México
January 11, 2030 - August 11, 2025
Industrial Design Degree at Instituto Tecnológico de Estudios Superiores de Monterrey. Campus Monterrey, N.L. México.
January 11, 2030 - September 4, 2025
Essentials of UX Design Certificate at UC Berkeley Extension
January 11, 2030 - February 9, 2026
Industrial Design Degree at Instituto Tecnológico de Estudios Superiores de Monterrey, Campus Monterrey, N.L., México
January 11, 2030 - February 9, 2026
Essentials of UX Design Certificate at UC Berkeley Extension
January 11, 2030 - February 13, 2026
Industrial Design Degree at Instituto Tecnológico de Estudios Superiores de Monterrey
January 11, 2030 - February 13, 2026

Qualifications

Essentials of UX Design Certificate
January 11, 2030 - February 9, 2026
Industrial Design Degree
January 11, 2030 - February 9, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Healthcare, Software & Internet, Education
    paper Branding & Marketing Development
    Developed the branding and marketing strategy for Hogar Médico, a national distributor of home medical equipment in Monterrey, Mexico. *Branding]*: Logo design, color palette, typography, and custom icons for product categories. *Brand Application]*: Designed branded materials, including email signatures, uniforms, stationery, store exterior, and delivery truck identity. *Product Catalog]*: Created digital catalogs with product details and pricing for easy customer access. *Social Media Management]*: Launched and managed profiles on Facebook, Instagram, LinkedIn, Google, YouTube, and TikTok. Planned and created content, including posts, Reels, Stories, and blog articles. *Marketing & Advertising]*: Designed WhatsApp banners (promotions, store details, payment info, and coupons) and ran targeted Meta Ads to increase brand visibility and engagement. This work helped establish a strong brand identity, improve customer communication, and drive online growth graphicdesigner LogoDesign T-shirtDesign Branding…