Planned, created, scheduled, and analyzed content across Instagram and X; increased average engagement by 20%. Led multi-channel digital marketing campaigns to boost brand awareness, engagement, and lead generation, driving follower growth of 15% in 3 months. Designed visually engaging social media graphics, promotional sheets, and presentations using Canva to support authentic engagement and consistent brand storytelling. Monitored and analyzed campaign performance using Google Analytics, Hootsuite, and Semrush; provided data-driven recommendations that improved click-through rates by 12% and optimized content strategy. Conducted market research and competitor analysis to identify trends, inform content planning, and uncover new engagement opportunities – leading to a 25% increase in organic reach. Interacted with followers to foster authentic engagement, handle queries, and enhance community growth; managed 5–8 concurrent projects using Monday.com with 100% on-time delivery.

Senior Support Assistant at University of Kent

April 1, 2023 - July 1, 2025

First point of contact for IT and Library services, troubleshooting 150+ issues weekly and ensuring a seamless digital experience for 10,000+ students, staff, and faculty. Collaborated with cross-functional teams to streamline onboarding, reducing induction-related queries by 30% and demonstrating strong remote communication across 5+ departments. Facilitated effective use of digital learning platforms, increasing user adoption by 25% and engagement by 40% through targeted training and support.

Digital Support Assistant at University of Kent, UK

July 1, 2024 - January 1, 2025

Planned, created, and analyzed content across platforms (Instagram, X), ensuring alignment with brand tone and engagement. Developed targeted social media content aligned with campaigns; executed multi-channel digital marketing to boost brand awareness and lead generation. Designed Canva materials and SharePoint layouts to maintain internal communication and brand consistency. Monitored campaign performance with analytics tools (Google Analytics, Hootsuite, Semrush); provided data-driven optimization recommendations. Conducted market research to identify trends and opportunities. Produced internal communications and event promotion materials; collaborated with Engagement, Academic Librarians, and Special Collections. Managed multiple projects in Monday.com and engaged with followers to foster relationships and handle queries.

Senior Support Assistant at University of Kent, UK

April 1, 2023 - July 1, 2025

Primary point of contact for core IT and Library Services; provided daily technical support across in-person, phone, email, and live chat. Collaborated with cross-functional teams to streamline onboarding and reduce induction-related queries. Troubleshot IT issues and escalated complex cases. Facilitated use of digital learning platforms (Moodle, Panopto, SharePoint); promoted user adoption and enhanced the digital experience. Ensured optimal IT resource utilization through coordination with internal stakeholders and continuous service improvement.

Switchboard Operator at University of Kent, UK

June 1, 2023 - September 1, 2023

Managed incoming calls during the summer break, directing them to designated recipients. Assisted on clearing, graduation, and result publication days; addressed inquiries from students and applicants. Collaborated with other teams and often assumed independent responsibilities.