Available to hire
Hi, I’m Arnold Bou Semaan, a strategic, results-driven marketer with 10+ years of experience helping brands grow through integrated marketing, brand development, and high-impact campaigns.
I specialize in turning insights into action, leading cross-functional teams of copywriters, videographers, and designers to deliver compelling content across digital and offline channels. My work focuses on increasing brand visibility, driving revenue growth, and building long-term client relationships.
If you’re looking for a marketing partner who combines strategy, storytelling, and data-driven execution, I help brands create measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Advanced
German
Intermediate
Work Experience
Senior Social Media Executive at Holy Spirit University of Kaslik (USEK)
April 1, 2024 - PresentDevelop and manage content across USEK's social media platforms, ensuring alignment with brand strategy. Lead the planning, execution, and reporting of social media campaigns to drive engagement and growth. Conduct comprehensive monthly analysis of social media performance and competitive landscape to optimize strategies. Collaborate with and guide teams of copywriters, videographers, and designers to produce compelling content. Produce detailed reports and insights to inform decision-making and enhance social media effectiveness.
Marketing Communications Manager at MARCOM DIFFERENT Creative Agency
December 1, 2022 - March 31, 2024Aligned strategies with client’s marketing goals and audiences. Orchestrated Omni-channel marketing plans and content, enhancing clients portfolios. Conducted website audits, optimizing interfaces and overall feel, for improved user journey and SEO. Planned and optimized campaign performances, delivering actionable insights and social reports.
Digital Marketing Strategist at Wood and Gas SARL
October 1, 2021 - December 31, 2022Directed digital marketing strategies (Wood and Gas, Ofyr and Ooni MiddleEast). Redesigned the website with Meta Pixel and Conversion API, boosting online sales by 30%. Collaborated with influencers to create authentic and on-brand content for social media. Managed monthly digital advertising budgets of nearly 15K.
Marketing, Social media, and Branding Officer at Cedarcom
June 1, 2019 - October 31, 2020Developed and launched social media strategies for Mobi (ISP) and STARZPLAY Arabia (SVOD). Launched STARZPLAY Arabia in Lebanon through a 360-degree offline and digital campaign with a $1,000,000 USD. Drove triple subscribers growth for Mobi with a $30,000 USD per month for social and digital ads.
Community Manager/Marketing Executive at UCDC Advisory
June 1, 2017 - June 30, 2019Executed marketing campaigns and led digital advertising efforts for lead generation. Presented weekly and monthly presentations to the Marketing Director and BOD to discuss upcoming campaigns and current ones.
Social Media Executive at Carma LLC
January 1, 2016 - April 30, 2017Analyzed social and digital communications for Emirates Airlines, ADNOC, Mubadala, STC and many others. Monitored RTA’s for previously mentioned clients on various social media accounts and exercised social listening for sentiments.
Marketing and Social Media Executive at MPP Middle East
September 1, 2014 - November 30, 2015Planned and launched the first edition of Salon des Grandes Complications (Dubai-DIFC). Implemented campaigns for luxury watches and jewellery, strengthening their brand image through PR and social media.
Education
Master of Business Administration (MBA) at Lebanese International University, Beirut
January 1, 2016 - December 31, 2022Bachelor of Arts in Marketing and Advertising at American University of Science and Technology, Beirut
January 1, 2016 - December 31, 2022Qualifications
Google Ads - Search Campaigns
January 11, 2030 - January 8, 2026Campaign Performance - Facebook Ads Manager
January 11, 2030 - January 8, 2026HubSpot Academy - Social Media Certification
January 11, 2030 - January 8, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Telecommunications, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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