Hi, I’m Arooj Fatima, a creative and performance-driven Digital Marketing Specialist with over four years of experience in social media management, Meta (Facebook & Instagram) campaign strategy, graphic design, store designing, and on-page SEO. I thrive on turning ideas into high-impact campaigns and visually compelling branding. I’ve successfully led remote projects for international IT firms and software houses, delivering measurable growth, stronger brand engagement, and high-converting marketing campaigns. I enjoy collaborating with cross-functional teams and continually refining strategies to stay ahead in fast-paced digital landscapes.

Arooj Fatima

Hi, I’m Arooj Fatima, a creative and performance-driven Digital Marketing Specialist with over four years of experience in social media management, Meta (Facebook & Instagram) campaign strategy, graphic design, store designing, and on-page SEO. I thrive on turning ideas into high-impact campaigns and visually compelling branding. I’ve successfully led remote projects for international IT firms and software houses, delivering measurable growth, stronger brand engagement, and high-converting marketing campaigns. I enjoy collaborating with cross-functional teams and continually refining strategies to stay ahead in fast-paced digital landscapes.

Available to hire

Hi, I’m Arooj Fatima, a creative and performance-driven Digital Marketing Specialist with over four years of experience in social media management, Meta (Facebook & Instagram) campaign strategy, graphic design, store designing, and on-page SEO. I thrive on turning ideas into high-impact campaigns and visually compelling branding.

I’ve successfully led remote projects for international IT firms and software houses, delivering measurable growth, stronger brand engagement, and high-converting marketing campaigns. I enjoy collaborating with cross-functional teams and continually refining strategies to stay ahead in fast-paced digital landscapes.

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Language

English
Fluent

Work Experience

Senior Meta Ads & Social Media Specialist at TechNova Solution
January 1, 2025 - January 1, 2026
Managed high-budget Meta ad campaigns for e-commerce and service-based clients; increased ROAS by 40% through audience segmentation and retargeting strategies; designed creative ad visuals using Photoshop & Illustrator.
Social Media Manager & SEO Executive at Digital sphere IT
January 1, 2023 - January 1, 2024
Developed social media growth strategies for startups; improved organic reach by 60% within 6 months; performed keyword research and meta-tag optimization; designed promotional materials and marketing banners.
Graphic Designer & Paid Ads Manager at Growthify Digital
January 1, 2022 - January 1, 2023
Created high-converting social media creatives for UK & USA clients; designed branding kits, brochures, and digital marketing materials; created Shopify stores for international fashion and tech brands.
Junior Graphic Designer at Elevent Marketing Solution
January 1, 2021 - January 1, 2021
Designed logos, brochures, social media posts and brand kits; assisted in paid ads creative development; designed marketing creatives for local and international outsourcing projects.

Education

Bachelor of Science in Computer Science (BSCS) at Government College University Faisalabad
January 1, 2021 - January 1, 2025
Intermediate (pre medical) at Aspire group of colleges Samundri campus Faisalabad
January 1, 2019 - January 1, 2021

Qualifications

Certificate in Graphic Designing
January 1, 2021 - April 22, 2026
Certificate in Digital Marketing
January 1, 2022 - April 22, 2026
Spoken English Certification
January 1, 2020 - April 22, 2026
SEO & On-Page Optimization Workshop
January 11, 2030 - April 22, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail