Performance-focused digital marketer with over 6 years of experience, specializing in scaling Meta Ads for DTC and leading brand growth. I’ve profitably managed seven-figure budgets, built full-funnel strategies, and driven high ROAS consistently. Meta is my core strength, but I also run effective campaigns on Google, TikTok, and LinkedIn Ads. Skilled in creative testing, audience segmentation, and data-driven optimization, I bring a proven ability to scale fast and efficiently. I’ve led end-to-end digital marketing initiatives, including lead generation, e-commerce growth, and cross-team collaboration with designers and content creators to optimize performance.

Muhammad Arslan

Performance-focused digital marketer with over 6 years of experience, specializing in scaling Meta Ads for DTC and leading brand growth. I’ve profitably managed seven-figure budgets, built full-funnel strategies, and driven high ROAS consistently. Meta is my core strength, but I also run effective campaigns on Google, TikTok, and LinkedIn Ads. Skilled in creative testing, audience segmentation, and data-driven optimization, I bring a proven ability to scale fast and efficiently. I’ve led end-to-end digital marketing initiatives, including lead generation, e-commerce growth, and cross-team collaboration with designers and content creators to optimize performance.

Available to hire

Performance-focused digital marketer with over 6 years of experience, specializing in scaling Meta Ads for DTC and leading brand growth. I’ve profitably managed seven-figure budgets, built full-funnel strategies, and driven high ROAS consistently. Meta is my core strength, but I also run effective campaigns on Google, TikTok, and LinkedIn Ads.

Skilled in creative testing, audience segmentation, and data-driven optimization, I bring a proven ability to scale fast and efficiently. I’ve led end-to-end digital marketing initiatives, including lead generation, e-commerce growth, and cross-team collaboration with designers and content creators to optimize performance.

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Language

English
Advanced

Work Experience

Digital Marketing Manager at Times Consultancy (Pakistan's largest international education consultancy)
December 1, 2022 - November 15, 2025
Created digital marketing strategy, drove record-high ROAS, scaled event visitors and office walks using optimized ad funnels. Fixed ineffective ad structures and audience targeting, achieving >2x ROAS without increasing budget.
Digital Marketing Strategist at Growth Commerce (formerly Next Career)
December 31, 2022 - December 31, 2022
Led lead generation for high-ticket e-commerce training programs using Facebook and YouTube Ads. Managed marketing for investor and student funnels, optimized CPL and LTV, and improved enrollments. Trained new team members on ad strategy and copy.
Digital Marketing Specialist at Zaryab Marketing Agency
July 31, 2021 - July 31, 2021
Managed nationwide event marketing with localized campaigns; implemented GA4, Meta Pixel, and UTMs tagging for accurate performance tracking; collaborated with designers, video editors, and content teams to align creative with ad performance.

Education

Bachelor of Science in Computer Science at NCBA&E (National College of Business Administration & Economics), Faisalabad
January 11, 2030 - January 1, 2021

Qualifications

Facebook Ads Insiders
January 11, 2030 - November 15, 2025
Facebook Ads Mastery
January 11, 2030 - November 15, 2025
Google Analytics
January 11, 2030 - November 15, 2025
Udemy TikTok Ads
January 11, 2030 - November 15, 2025
Udemy YouTube Ads
January 11, 2030 - November 15, 2025
Google Ads
January 11, 2030 - November 15, 2025
Define Digital Academy (Instructor: Aaron Young)
January 11, 2030 - November 15, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Software & Internet