Hi, I’m Muhammad Arslan, a strategic and results-driven Creative Director and Media & Production Leader from Pakistan. With 8+ years in end-to-end media strategy, videography, and cross-functional leadership, I’ve turned creative vision into measurable business impact—from multi-million rupee revenue boosts to award-winning films and high-profile campaigns. I’m passionate about blending storytelling with new technologies, including AI, to boost efficiency and scale modern campaigns. I thrive in collaborative environments across real estate, healthcare, and entertainment, guiding teams to deliver compelling brands and content that resonates. Whether I’m directing complex productions, developing brand identities, or building scalable production workflows, I aim for quality, clarity, and tangible results that drive growth for clients and organizations worldwide.…

Muhammad Arslan

Hi, I’m Muhammad Arslan, a strategic and results-driven Creative Director and Media & Production Leader from Pakistan. With 8+ years in end-to-end media strategy, videography, and cross-functional leadership, I’ve turned creative vision into measurable business impact—from multi-million rupee revenue boosts to award-winning films and high-profile campaigns. I’m passionate about blending storytelling with new technologies, including AI, to boost efficiency and scale modern campaigns. I thrive in collaborative environments across real estate, healthcare, and entertainment, guiding teams to deliver compelling brands and content that resonates. Whether I’m directing complex productions, developing brand identities, or building scalable production workflows, I aim for quality, clarity, and tangible results that drive growth for clients and organizations worldwide.…

Available to hire

Hi, I’m Muhammad Arslan, a strategic and results-driven Creative Director and Media & Production Leader from Pakistan. With 8+ years in end-to-end media strategy, videography, and cross-functional leadership, I’ve turned creative vision into measurable business impact—from multi-million rupee revenue boosts to award-winning films and high-profile campaigns. I’m passionate about blending storytelling with new technologies, including AI, to boost efficiency and scale modern campaigns.

I thrive in collaborative environments across real estate, healthcare, and entertainment, guiding teams to deliver compelling brands and content that resonates. Whether I’m directing complex productions, developing brand identities, or building scalable production workflows, I aim for quality, clarity, and tangible results that drive growth for clients and organizations worldwide.

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Language

Urdu
Fluent
English
Fluent
Panjabi, Punjabi
Fluent

Work Experience

AI Creative Director at Provox Global
September 1, 2025 - Present
Leading AI-driven content production for US clients by developing professional AI-generated videos for marketing campaigns, social media, and training materials. Optimizing workflows with AI to create scalable, repeatable, and efficient video production processes using platforms such as Runway, Midjourney, VEO 3, Sora, Synthesia, and Kling. Collaborating with marketing, HR, operations, and training teams to integrate AI-powered solutions that boost company-wide efficiency, creativity, and quality.
Creative Head – Media & Production at Chakor Ventures
August 9, 2025 - October 23, 2025
Directed end-to-end creative strategy and production for diverse marketing campaigns, managed a cross-functional team (screenwriters, designers, videographers, editors, photographers) to deliver thousands of tasks monthly, ensured timely and flawless execution. Oversaw brand identity and creative budgets while integrating AI to enhance efficiency.
Creative Director | Media & Production at Sky Marketing
April 10, 2025 - October 23, 2025
Led a team of 20 professionals to manage end-to-end creative processes for eight real estate projects in Islamabad. Achieved 10M+ monthly views and generated significant leads through strategic campaigns. Traveled for on-site shoots and project execution; delivered impactful content to enhance brand identity and audience engagement.
Filmmaker - Director | Screenplay Writer at A28-STUDIOS
February 18, 2024 - October 23, 2025
Wrote and directed an internationally award-winning film available on Amazon Prime India, UK-TV, and multiple international platforms. Worked as a Director of videography and editing for the last six years in corporate, health, and industrial sectors. Created DVC commercials for real estate, restaurants, and several renowned brands. Completed 100+ media campaigns in Karachi.
City Manager at MARHAM MEDICARE PVT. LTD
October 21, 2021 - October 23, 2025
Established and grew the Karachi region for three years in video production and sales. Generated PKR 3M revenue via digital campaigns; onboarded 800+ doctors and 30,000 patient acquisitions; generated PKR 36M revenue via clinic booking. 100+ doctors' video shoots for campaigns resulted in 5M+ views.
Social Media Manager at Jumani group of companies
February 1, 2022 - October 23, 2025
Created, edited, and published engaging content daily. Generated leads for sales through marketing campaigns. Communicated with followers and responded to queries.
Social Media Executive at WHWO - Women Health & Welfare Organisation
August 8, 2021 - October 23, 2025
Designed and implemented social media strategy to align with organizational goals. Created documentary packages for public awareness and fundraising.
Digital Marketer at PECHS HOSPITAL
September 1, 2023 - October 23, 2025
Managed digital marketing campaigns for a hospital, supporting growth in patient engagement and referrals.
Creative Director | Media & Production at Sky Marketing
April 4, 2024 - April 10, 2025
Led a team of 20 professionals, including designers, writers, videographers, and editors. Managed end-to-end creative processes for 8 real estate projects in Islamabad. Achieved 10M+ monthly views and drove significant lead generation through strategic campaigns. Travel to multiple cities for on-site shoots and project execution. Delivered impactful content to enhance brand identity and audience engagement.
Filmmaker - Director | Screenplay Writer at A28-STUDIOS
May 12, 2018 - February 18, 2024
Wrote and directed an internationally award-winning film available on Amazon Prime India, UK-TV, and multiple international platforms. Led videography and editing for corporate, health, and industrial sectors; produced DVCs for real estate, restaurants, and other brands. Completed 100+ media campaigns in Karachi.
City Manager at Marham Medicare Pvt. Ltd
August 1, 2019 - October 21, 2021
Established and scaled the Karachi region for 3 years in video production and sales. Generated PKR 3M revenue via digital campaigns. Onboarded 800+ doctors and 30,000 patient acquisitions. Generated PKR 36M revenue via clinic bookings. 100+ doctors' video shoots for marketing campaigns resulted in 5 million+ views.
Social Media Manager at Jumani group of companies
April 1, 2021 - February 1, 2022
Creating, editing, and publishing engaging content on daily basis. Generating leads for sales through marketing campaigns. Communicating with followers and responding to queries.
Social Media Executive at WHWO - Women Health & Welfare Organisation
December 12, 2019 - August 8, 2021
Designing and implementing social media strategy to align with organizational goals. Creating documentary packages for public awareness and fundraising.
Digital Marketer at PECHS HOSPITAL
July 1, 2021 - September 1, 2023
Digital marketing initiatives to support education and training programs; optimizing campaigns to increase reach and engagement.

Education

Bachelor of Media Science at Bahria University
February 14, 2019 - February 24, 2023
Bachelor of Science in Media Studies at Bahria University
February 3, 2019 - January 20, 2023
Bachelor of Science in Media Studies at Bahria University
February 3, 2019 - January 20, 2023
Bachelor of Science in Media Studies at Bahria University
February 3, 2019 - January 20, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Real Estate & Construction, Professional Services, Education, Software & Internet
    uniE608 Award Winning Short Film | Trailer | Beauty Boxed
    Here's the trailer of the Short Film which I wrote, directed and edited recently. The film has won many international and national film festivals. It will be live on Amazon Prime | Shorts Tv India. My other work can be seen at my youtube channel by the name of "A28 Studios" video filmdirector videoeditor advert explainervideo…