Head of Digital & Marketing at MRealtors

Directed a multi-million-rupee paid-social program of 250+ Meta/Google/LinkedIn/X(Twitter)/TikTok & Snapchat campaigns, tripling annual qualified lead volume while cutting blended cost-per-lead (CPL) by 37%. Re-engineered the account structure by shifting 50% of budget to single-objective Lead-Gen campaigns supplying ≈ 80% of all leads at 57% lower CPL. Launched flagship projects that generated 20% of all leads at roughly 55% below portfolio CPL, expanding weekly reach by 160% QoQ. Set new efficiency records with creative sprints and budget optimization tests. Implemented click-to-WhatsApp funnel accelerating response time 2× and boosting lead-to-opportunity conversion 28%. Automated performance dashboards cutting reporting effort by 75% and lifted ROAS 23%. Led a cross-functional growth pod, introduced OKRs and two-week sprints cutting creative turnaround 30% and doubling output. Standardised brand-safe UGC and motion-graphic templates, maintaining top decile ad relevance and reduc

Digital Media Consultant at Ministry of Defence

Scaled Facebook video presence to 5.2 million organic views in 90 days, doubling previous period and reaching 3.1 million unique users with zero ad spend. Achieved deep engagement with 87.6K reactions/comments/shares, including posts topping 11K likes and 4.3K shares. Generated 1,025 days of cumulative watch-time on long-form Facebook videos (+160%), plus 54.7K Reel views and 1.1K interactions in same period. Maintained YouTube channel of 1.8K subscribers delivering 8K impressions (+67%), with impressive 8.5% click-through rate and 28-day watch-time up 116%. Published and moderated cross-platform content with a 7-post/day cadence, average Facebook post reach 200-300K, peaking at 1.1M. Built rolling 90-day content calendars and streamlined creative approvals by 30%. Translated analytics into action, reducing content fatigue and pushing organic reach up 75%. Mentored executives doubling weekly asset output while maintaining high brand compliance. Hosted workshops tripling employee-genera

News Producer at HUM News

Built end-to-end production timelines mapping milestones against deadlines and budgets. Partnered with reporters and editors to sharpen story angles to meet editorial goals. Crafted storyboards, scripts, and shot lists fusing narrative with multimedia flair. Oversaw production cycle managing videographers, graphic designers, and crew while securing locations, equipment, and transport. Controlled budgets and resources, approving spend and reallocating promptly. Ensured editorial and brand standards compliance through review and sign-off. Secured stakeholder approvals and troubleshot bottlenecks to clear stage gates. Scouted and integrated new media techniques and production tools to elevate quality and efficiency.

News Producer at DUNYA NEWS

Produced news content, coordinating editorial and production activities aligned with organizational goals and audience engagement strategies.

Associate News Producer at BOL Network

Supported news production activities, assisting in content creation and broadcast coordination.

Head of Post Production at SAMAA TV

Led post-production department managing video editing and final content output ensuring broadcast quality and deadlines were met.

Video Editor at AAJ News

Edited video content for news broadcasts, ensuring high technical standards and creative input.

Assistant Director at Gold Bridget Media

Assisted in directing duties, coordinating production schedules, and supporting creative processes.

Head of Digital & Marketing at MRealtors

Directed a multi-million-rupee paid-social program of 250+ Meta/Google/LinkedIn/X(Twitter)/TikTok & Snapchat campaigns, tripling annual qualified lead volume while cutting blended cost-per-lead (CPL) by 37%. Re-engineered the account structure: shifted 50% of budget from mixed-goal ads to single-objective Lead-Gen campaigns, supplying approximately 80% of all leads at 57% lower CPL. Launched multiple flagship residential, corporate, and commercial projects that generated one-fifth of all leads at roughly 55% below portfolio average CPL, while expanding weekly reach by 160% quarter-over-quarter. Set a new efficiency record-CPL 92% below baseline-by running weekly creative sprints and Advantage+ budget optimization tests. Implemented a click-to-WhatsApp funnel accelerating prospect-response time 2× and boosting lead-to-opportunity conversion 28%. Automated performance dashboards trimming manual reporting by 75% and enabling mid-flight re-allocations that lifted ROAS 23%. Led a cross-fun

Digital Media Consultant at Ministry of Defence

Scaled Facebook video presence to 5.2 million organic views in 90 days, doubling the previous period and reaching 3.1 million unique users while holding ad spend at $0. Drove deep engagement: 87.6K reactions/comments/shares (+53%), including individual posts topping 11K likes, 587 comments, and 4.3K shares on a single upload. Generated 1,025 days of cumulative watch-time on long-form Facebook videos (+160%), plus 54.7K Reel views and 1.1K Reel interactions over the 90-day window. Managed YouTube channel of 1.8K subscribers, delivering 8K impressions (+67%) and an 8.5% click-through rate—more than double platform average—while lifting 28-day watch-time to 6.1 hours (+116%). Published and moderated cross-platform content at a 7-post/day cadence, averaging Facebook post reach 200–300K, peaking at 1.1M. Built rolling 90-day content calendars and coordinated with design/video teams, cutting creative-approval turnaround 30%. Translated analytics into action with monthly dashboards info

News Producer at HUM News

Built end-to-end production timelines mapping every milestone from kickoff to final delivery against deadlines and budgets. Partnered with reporters and editors to sharpen story angles ensuring editorial and audience goals are met. Translated concepts into visuals through storyboards, scripts, and shot lists blending strong narrative with multimedia flair. Oversaw entire production cycle, assigning videographers, graphic designers, securing locations, gear, and transport. Managed budgets and resources, approving and reallocating spend to keep projects on track and under cost. Upheld editorial and brand standards reviewing each cut for accuracy, voice, and compliance before sign-off. Secured stakeholder approvals and troubleshooted bottlenecks in real time. Integrated latest media trends and production tools to elevate quality and efficiency.

News Producer at DUNYA NEWS

Associate News Producer at BOL Network

Head of Post Production at SAMAA TV

Video Editor at AAJ News