Lorena Susak

Developed a range of print and digital graphics for a diverse client base, delivering on-brand visuals across multiple formats and channels.

Conceptualisation & Design with a focus on creative vision and detail; developed branding, packaging, marketing campaigns, and promotional materials. Established the conceptual and stylistic direction for the annual Awards Night, Beauty Expo, Hospitality Expo, and other Trade Shows; created large print artwork, window displays and POS materials; designed and laid out quarterly magazines, books, catalogues, manuals, and other long-form documents; developed marketing materials for online channels including website assets, banners, e-publications, social media graphics, EDMs and email campaigns.

Project management, collaboration with copywriters, editors, illustrators and printers; presented final concepts to clients and stakeholders; led creative initiatives and mentored junior team members; conceptualised and designed long-form publications, books, catalogues and packaging; designed promotional materials and oversees photo shoot direction; created stands and book designs for major events such as Frankfurt Book Fair and Chicago Book Expo.