I’m Lisa Hansen, a Director-level design leader with 20+ years of award-winning experience steering immersive exhibits, environmental design, and AI-integrated strategy. I excel at building high-performing creative teams, shaping bold strategic POVs, and delivering high-fidelity environmental experiences that drive growth for clients and organizations. Most recently at Freeman, I led the integration of generative AI into the creative development lifecycle, accelerating ideation for high-stakes pitches, and delivering award-winning concepts for major industry events. I’m passionate about mentoring teams, fostering a culture of innovation, and delivering outcomes that exceed goals across global brands.

Lisa Hansen

I’m Lisa Hansen, a Director-level design leader with 20+ years of award-winning experience steering immersive exhibits, environmental design, and AI-integrated strategy. I excel at building high-performing creative teams, shaping bold strategic POVs, and delivering high-fidelity environmental experiences that drive growth for clients and organizations. Most recently at Freeman, I led the integration of generative AI into the creative development lifecycle, accelerating ideation for high-stakes pitches, and delivering award-winning concepts for major industry events. I’m passionate about mentoring teams, fostering a culture of innovation, and delivering outcomes that exceed goals across global brands.

Available to hire

I’m Lisa Hansen, a Director-level design leader with 20+ years of award-winning experience steering immersive exhibits, environmental design, and AI-integrated strategy. I excel at building high-performing creative teams, shaping bold strategic POVs, and delivering high-fidelity environmental experiences that drive growth for clients and organizations.

Most recently at Freeman, I led the integration of generative AI into the creative development lifecycle, accelerating ideation for high-stakes pitches, and delivering award-winning concepts for major industry events. I’m passionate about mentoring teams, fostering a culture of innovation, and delivering outcomes that exceed goals across global brands.

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Work Experience

Environmental Designer / AI Strategy Lead at Freeman
October 1, 2024 - January 1, 2026
Spearheaded strategic AI integration into the creative development lifecycle, accelerating ideation for high-stakes RFP pitches. Led environmental design for major industry events, including the inaugural and second-year AI Expo for National Competitiveness and the American Diabetes Association Scientific Sessions. Partnered with Executive Producers and Strategists to ground spatial concepts in a strong strategic POV. Championed design-to-delivery processes for global clients, including the Hard Rock Hotels IMEX exhibit, earning the 2025 Exhibitor Magazine Portable Modular Award for Best Reconfigurable.
Contractor + Production Designer at Atrium + Freeman
August 1, 2021 - September 1, 2024
Developed high-fidelity renders and custom exhibit spaces for international clients including Hilton, Fontainebleau, and LA Tourism. Managed design development for the American Diabetes Association Scientific Sessions and Rockwell Automation Fair.
Environmental Designer at Freeman
May 1, 2011 - June 1, 2020
Led key accounts and show design for Marriott International; produced immersive environments for global clients such as Autodesk, Dell, AMD, Sercel, and Sanofi; ensured alignment of renders with physical builds and complex corporate events.
Creative Director at Champion Exposition Services
June 1, 2005 - May 1, 2011
Spearheaded mentorship of junior design staff; engineered and implemented streamlined proposal processes and design workflows for the Exhibits department. Led the conceptualization and design of custom exhibit spaces for a diverse international and domestic client base.

Education

B.A. Industrial Design at Auburn University
January 11, 2030 - February 9, 2026

Qualifications

2025 Exhibitor Magazine Portable Modular Exhibit Award
February 1, 2025 - February 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Travel & Hospitality, Software & Internet, Computers & Electronics, Gaming, Healthcare, Retail, Consumer Goods, Telecommunications