I’m a builder of bold, purpose-driven brands. With energy, vision, and a hands-on creative spirit, I’ve spent more than two decades transforming ideas into brands that resonate emotionally, visually, and strategically. I don’t just design; I shape narratives, systems, and experiences that connect. I lead by doing— sleeves rolled up, eyes on the big picture— partnering with global brands like Apple, IBM, Marriott and Philips, and guiding cross-functional teams while challenging the obvious in a creative room. I’m all in on AI and use tools like ChatGPT Plus, Claude and Adobe Firefly to move fast, think wide, and execute smarter. NORIGAMI is my favorite proof of concept—taking a raw idea and building it into something magnetic, with investors and customers feeling it’s already established.

Arthur Liégeois

I’m a builder of bold, purpose-driven brands. With energy, vision, and a hands-on creative spirit, I’ve spent more than two decades transforming ideas into brands that resonate emotionally, visually, and strategically. I don’t just design; I shape narratives, systems, and experiences that connect. I lead by doing— sleeves rolled up, eyes on the big picture— partnering with global brands like Apple, IBM, Marriott and Philips, and guiding cross-functional teams while challenging the obvious in a creative room. I’m all in on AI and use tools like ChatGPT Plus, Claude and Adobe Firefly to move fast, think wide, and execute smarter. NORIGAMI is my favorite proof of concept—taking a raw idea and building it into something magnetic, with investors and customers feeling it’s already established.

Available to hire

I’m a builder of bold, purpose-driven brands. With energy, vision, and a hands-on creative spirit, I’ve spent more than two decades transforming ideas into brands that resonate emotionally, visually, and strategically. I don’t just design; I shape narratives, systems, and experiences that connect. I lead by doing— sleeves rolled up, eyes on the big picture— partnering with global brands like Apple, IBM, Marriott and Philips, and guiding cross-functional teams while challenging the obvious in a creative room. I’m all in on AI and use tools like ChatGPT Plus, Claude and Adobe Firefly to move fast, think wide, and execute smarter. NORIGAMI is my favorite proof of concept—taking a raw idea and building it into something magnetic, with investors and customers feeling it’s already established.

See more

Language

English
Fluent
French
Fluent
Portuguese
Intermediate

Work Experience

Freelance Creative Director | Brand Designer | Visual Strategist at Self-Employed
January 1, 2021 - November 3, 2025
Directed end-to-end creative work for companies including Apple, IBM, Bloomberg Media, and Marriott Luxury Group. Collaborated with agencies like Ogilvy, RAPP, Todd Street, Fivestone Studios, MCS Healthcare, Special Forces, The Special Event Company, and ADM Productions. Led brand storytelling for clients across hospitality, pharmaceuticals, healthcare, tech, entertainment, and education/training—delivering pitch-winning investor materials, social campaigns, web designs, brand identities, and full-scale design systems. Integrated AI tools (ChatGPT Plus, Adobe Firefly) into concepting and production to scale ideation and enhance visual development.
Founder & Managing Director at NORIGAMI
January 1, 2020 - January 1, 2020
Built NORIGAMI from scratch: brand concept, storytelling, packaging, digital, and cross-touchpoint creative direction. Secured $110K in investment and partnered with Selfridges for brand activations, expanding awareness to 3M impressions and coverage by Evening Standard and BBC Good Food.
Senior Relationship Manager | Event Lead at Apple Retail, Flagship Opera R277
January 1, 2015 - January 1, 2015
Led multidimensional teams across three companies to drive a customized iPad launch campaign (iPad 2.1) for General Motors and Disneyland Paris. Created and hosted the 'iOS in Business' event series, sourcing speakers and presenting to C-suite audiences across nine Paris Apple Stores. Developed tailored presentations to communicate strategic initiatives with clarity and impact, ensuring premium creative execution aligned with Apple’s global brand requirements.
Chief Operating Officer | Creative Lead at Smartbox Group
January 1, 2010 - January 1, 2010
Directed creative vision and execution across all product lines and promotional campaigns. Led IT setup, trained product managers in on-site photography, and drove corporate business development. Executed B2B, B2C and B2B2C campaigns with clients including L’Oréal, contributing to $7M annual turnover with 30% YoY growth.

Education

Master's Degree at NEOMA Business School
March 6, 1995 - June 15, 1997
The Master in Management programme aims to prepare high-potential managers and entrepreneurs who are able to take initiative and create value in a multicultural world. NEOMA and its Master in Management are nationally and internationally recognised. As one of the exclusive 1% of international business schools with triple accreditation (AACSB, EQUIS, AMBA), NEOMA stands out as an innovative global business school.
Bachelor's Degree at Université Paris XI
September 3, 1990 - June 29, 1990
Laws

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Education, Healthcare, Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality