JK Kalev - Opening reel

I created a short-form opening video for an Estonian football club to introduce both new and returning players for the upcoming season. The goal was to re-engage the audience, remind fans of the squad, and generate excitement ahead of the season.

The concept was inspired by the iconic “Friends” TV show intro, using a familiar and recognizable format to increase engagement and make the content more memorable and entertaining.

I was responsible for the full creative process — developing the idea, planning the structure, shooting, and editing the final video. I collaborated with the club’s Community Development Officer during production.

The video performed well organically on Instagram, reaching approximately 20–30K views without any paid promotion, which is a strong result for a local second-league football club.